Crowdsourcing Package Design Decisions Guarantees Big Sales
Making final decisions on logo designs and packaging or label designs is a major roadblock that many start up companies face. Being invested and immersed in a product can create a biased opinion on what designs stand out and sell a product effectively. This is where...
Packaging Trends of 2018
What’s In, What’s Out, and What’s New in Packaging Design? We have officially hit the halfway point of 2018, so it’s time to start thinking about the new developments 2018 has brought us, in the packaging design world. Just like fashion, packaging has trends, and we...
9 Keys to Getting Your Brand’s Website Top-Ranked on Google
Your website may be the most important tool you have to build your brand. In this article, Deal Design outlines the most powerful ways you can leverage your Web Site to grow your business. Web strategies continue to evolve at an exhausting pace. But, you don’t have to have the latest and greatest everything to harness the power of the web. Search Engine Optimization (SEO) is the practice of designing and engineering your website, so Google’s search algorithms view your site as a great match for people searching for the products or services you sell.
Selling Your Product From the Outside-In
Importance of packaging design for new products There is a great deal of importance in the packaging design of new product. If you are in the beginning stages of developing your new product, you may be thinking to yourself – “My product is great just on its own, isn’t...
Product Photography in the Age of Smart Phones
Professional Product Photography? Why do I need to hire a product photographer? I have an iPhone! The amazing technology going into smartphone cameras makes everyone believe they are now as good as any professional photographer. So, why would you ever hire a...
Catalog Design: The Art and Science of Press Checks
Hundreds of hours designing, thousands of miles traveled sourcing, and piles of cash invested into manufacturing, and it all comes down to this: CMYK color on paper that acts as the sales too your sales force uses to drive the bottom line. Does your catalog design...
Catalog Design: 5 Strategies for Catalogs that Build Relationships with Customers
Make your product catalog do more than deliver sales information. Empower it to build a relationship with customers that, in turn, builds your brand. Here are 5 strategies for getting the most out of your product catalog design. Create a Brand Personality. Just like...
New Packaging Design Standards: “Sell By” Dates Finally Defined
When reading packaging design graphics, most people have no clear understanding of what "sell by" dates on food packaging are trying to tell them. But after 40 years of guessing, the grocery industry has decided to clarify the terms. On Wednesday, the Food Marketing...
Logo Design for Companies
Logo design is to a company what a signature is to a person. It's unique to you, says something about your personality, and becomes your official seal of approval. In fact, many companies rely on their logo to act as a seal of approval when emblazoned on a product....
Food Packaging Design – New FDA Labeling Guidelines for 2016
What are the new FDA guidelines for labeling on food packaging design? Here is a summary of the changes and how they will benefit consumers and impact brand manufacturers as they evaluate updated packaging design requirements for all their SKUs. The FDA released new...