As the CBD products hype grows, you may have found yourself a little curious about CBD, hemp, and cannabis: what are the differences? What are the benefits? And, what is legal and where?
There are two species of cannabis: marijuana and hemp. Although the use of medical and recreational marijuana continues to be an ethically charged issue for many people, research is pointing to the amazing health benefits of a naturally occurring element within hemp: CBD (cannabidiol). The recent legalization of hemp has brought a significant tidal wave of CBD products coming to market. Consumers are confused and looking for more information about the potential health benefits of CBD including reducing the effects of pain, anxiety, epilepsy, insomnia and even the possibility of treating cancer.
Thanks to the passing of the 2018 Farm Bill, hemp cultivation is now legal in all 50 states in the USA. How will this affect the cannabis business? The hemp plant contains a variety of different compounds classified as Cannabinoids. Cannabidiol (CBD) is a phytocannabinoid discovered in 1940. It is one of 113 identified cannabinoids in cannabis plants, accounting for up to 40% of the plant’s extract. As of 2018, preliminary clinical research on cannabidiol included studies of anxiety, cognition, movement disorders, and pain. Supplement products containing CBD have net yet come under scrutiny by the FDA and are currently available for sale. It is important to note that CBD does not have the psychoactive effects of its sister variety, marijuana, that contains THC.
THC induces psychoactive effects (gets the user “high”) and has been the driving force in the popularity of marijuana use. Comparing hemp to marijuana, hemp contains little to no THC (0.3% or less), while Marijuana is abundant in THC with concentrations between 15% to 40%. Consequentially, products containing CBD and not THC have proven to have significant positive health benefits and have become rapidly more assessable for purchase.
For CBD to work effectively, your body must first absorb it. You can consume CBD in a variety of different ways: inhalation, swallowing, adding it to food, and applying it on your skin (in order from most to least efficient delivery method). The tidal wave of CBD products coming to market adopts various delivery mechanisms, dosages, and additional natural components to attract consumers and stand out from the competition.
Deal Design is known for making product brands stand out by designing creative, unique, interesting, and eye-catching packaging design. This approach applies to CBD branded products as well. Brands entering the CBD space should consider the target consumer and what is important to that consumer as he or she shops for CBD products. Depending on the type of CBD product we are designing packaging for, the right solution may be something all natural, modern, minimal, masculine, feminine, or a combination of design styles.
If you are entering the CBD space, be sure your packaging design sets you apart from the competition. This category is quickly filling with copy-cat products that look generic and similar to many other CBD products. Blending in with the pack will drive down the retail price you can command due to the perception you are now a commodity in the CBD space (like store brand aspirin compared to Bayer brand aspirin.) We suggest adding other natural elements and/or fragrances when applicable, to create a unique product offering that stands apart from the crowd.