A strategic package can make a sourced product look credible, memorable and worth choosing before a shopper has ever touched it. White-label products give Amazon sellers speed. A manufacturer already has the formula, tool, accessory, supplement, device, or household...
Deal Design has been the best packaging design agencies for emerging brands for over 20 years. This gives us a unique perspective on the CPG industry and trends that evolve over time. This month's article focuses on the rise of organic products, and their looming...
Consumers Prioritize Organic Before Brand Loyalty For decades, national CPG brands dominated grocery purchasing decisions through familiarity, advertising scale, and shelf visibility. That hierarchy is changing. Increasingly, consumers evaluate the organic attribute...
Deal Design has been one of the best packaging design agencies for emerging brands for over 20 years. This gives us a unique perspective on the CPG industry and trends that evolve over time. This month's article focuses on the rise of organic products, and their...
Part 2 of 2 As seen in HOW Design Online Part 2 of the 2-part article series highlights strategies 5, 6 and 7 used by experienced packaging designers. The strategies titled Element of Surprise, Customers Know Best and Spot Color Rules, Process is for Fools share...