Deal Design Named Leader in Logo Design by Clutch

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As a Brand Design agency, we strive to provide more than just artwork. We work hard to understand your brands’ unique vision, values and create designs that ensure your products stand out above the crowd.

At Deal design our work covers Logo Design, Packaging Design, Product Photography, Web Design, Catalog Design and Naming, and we are happy to announce that B2B research firm, Clutch.co, has taken note of some of our accomplishments.

Clutch recently positioned us as one of the top logo designers in San Diego. Moreover, out of over 850 packing design firms evaluated, they also positioned us as one of the top 15 packaging designers on their platform. The Leader’s Matrix published by Clutch below highlights our position as a leader.

Clutch evaluates companies based on their market presence, industry experience, and most importantly client feedback. Some of our clients have taken the time to review our work on Clutch and some of our favorite testimonials are highlighted below:

 “They were accommodating and willing to do a bit of extra work to make what we wanted.”—Founder, 2Market LLC

 “They’re a great company and communication is their strength.” – CEO, Kordoba

 “They always take time to understand our projects and meet client expectations.” – Owner, CMJ Media

Clutch’s sister website, the Manifest, has also recognized us as one of the top logo designers in their new research. A good logo is at the core of your brand’s identity and increasingly important for your business. We are happy to have been recognized as leaders in this space and look forward to hearing more about what our clients have to say about our work on Clutch!

3 Innovative Packaging Designs

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We have all heard to never judge a book by its cover…well that’s not the case when it comes to the packaging of a product. Consumers immediately judge a product based on the appearance of its packaging and find products that are innovative to be more attractive. A box is just a box -– but if there is an additional use for the box, then the consumer feels like they are getting a bonus with purchase. Deal Design has come across three major innovations in packaging design that have set a new standard for the role of packaging in retail sales.

Rollrrito + Poke Bar

Rollrrito + Poke Bar, a sushi burrito and build your own poké quick-serve restaurant, has developed a packaging technique that presents their product in an effective and exciting way. Instead of wrapping their sushi burritos in a simple paper wrapper, the restaurant places the finished product in a hexagonal box with a tear-away strip in the middle (right where the rollrrito is cut). The tear-away strip creates a fun unwrapping experience and allows the consumer to eat the burrito in two separate halves and even save the other half for later. The container also allows easy transportation for consumers on-the-go. Packaging their product in this interesting shape is fun and aesthetically pleasing, which entices social media social media shares–increasing their advertising for free! This innovation in packaging solves a problem and does it with style.

Snacktops

The consumer is always looking for a way to make their lives easier. How can they get from point A to point B in the most efficient and timely manner while fitting in some lunch or a snack along the way? Snacktops, an innovator in quick-serve and on-the-go packaging,  has solved a way around a speed-bump with the consumption of snacks and made lives easier for the consumers who value efficiency. When you only have two hands, one is for holding and the other is for eating; but how can one possibly enjoy a soda and a snack at the same time? Snacktops has developed a plastic container for candy and snacks attaches to the top of drink cups, allowing the consumer to hold one item while enjoying two at the same time. This company, now in partnership with AM/PM convenience stores and Auntie Anne’s, has rocked the packaging world and has consumers spending more time enjoying their drink and snack while on-the-go.

Hungry Jack’s

The Australian burger chain, Hungry Jack’s, recently developed a new packaging campaign that brings innovation and comedy to their chips (otherwise known as French fries in the US). The special packaging has a reflective, anti-seagull material on the outside of the container. This material possesses a holographic finish and has bolded words like ‘shoo’, ‘scram’ and ‘vamoos’ printed on the packs. The highly reflective nature of the holographic foil delivers laser-like flashes of sun light that scares gulls so they avoid the otherwise tempting target. The humor and creativity behind the packaging entices their audience to visit Hungry Jack’s over competitors. Hungry Jack’s chips containers solve an existing problem for consumers in a new way, with a side of humor. This design is earning them respect from marketing leaders Worldwide.

 

What does your packaging say about your product? Is it innovative? Is it engaging? Does it enhance the product experience? If not, contact us and let’s talk about how we can delight and surprise your consumers with packaging innovation!

The Element of Surprise in Packaging Design

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Part of The 7 Secrets of Powerful Packaging Design Article

Many people don’t realize that, in the past 8 years, one marketing industry has risen to be the number 2 largest spend by today’s brands: Experiential marketing. Of course, digital is still number 1 and growing by 16% annually. But, experiential marketing is now number 2 with 6% growth from 2014 to 2015 (Study by EventMarketer). The reason for this is simple: people crave memorable experiences more than they crave things. It’s now a well-known fact that millennials value experience more than they value owning houses, fancy cars or expensive items. This shift in consumer behavior from desiring things to desiring experiences has a direct effect on packaging design.

How, you may ask, can a package design be like a live event? The thing that makes live events so memorable is that moment where something happened that was unexpected, and blew your mind. Packaging designers can take a lesson from live events by delivering a similar element of surprise to the shopping experience. For example, the moment when a package lid is lifted, and the inside of the carton is flooded with a bright color that says “this secret experience was designed just for you”. Or when the customer realizes the package was designed to have a second life after you unpacked the product, and doubles as gift box or storage box for other things. The packaging design’s face panels may create a larger image when viewed next to each other on the shelf. Or, when the packaging unveils a bonus gift item that wasn’t even advertised on the carton—that coupon code, window sticker or keychain that declares “I’m a real brand loyalist, and only loyalists get these.” The possibilities for elements of surprise are vast so be sure to challenge your packaging designer, or your client, to develop an element of surprise into your next packaging design.

CAPTION FOR IMAGE ABOVE: Create an unexpected moment of surprise for the customer. Stage that element to be discovered during the unwrapping of the product. The resulting experience will delight and satisfy–moving your brand to the loyalty winner’s circle. Example: Flood the inside of a folding carton with color that reflects the fragrance, attitude or style of the product about to be experienced.

Key Element: For the past 10 years, the fastest growing category of advertising/marketing budget expenditures has been Digital. The second fastest growing category: Experiential Marketing. Why? Because experiences engage our sense, stimulate emotional responses and earn a place in our long term memory. Find a way to make your packaging a memorable experience.

Get The 7 Secrets to Powerful Packaging Design as a free download

Personal versus Corporate Branding

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There are two types of brands: Personal and Corporate. Selecting the right one for your company requires asking some questions, getting objective answers and some future considerations.  A Personal Brand is based on a person, just like it sounds. Oprah, Martha Stewart, Tony Robbins, etc. These brands can be applied to any number of products or services that can reasonably be affiliated with the celebrity such as Oprah’s Magazine “O” and Martha Stewart’s many lines of home décor. The brand carries the values, talents and notoriety of the person for whom the brand is named. Corporate Brands are not based on any one person, but rather a concept, idea or industry of focus. Sometimes, the brand name is nonsensical, like Google or Trivago, which makes them catchy, but it costs a lot to advertise and build catchy-ness in a funny word. Corporate Brands are more flexible in that, it matters less who is at the helm of the brand, allowing corporate brands to be bought, sold and expand easily into many industries. Example: Microsoft, Apple, and Starbucks. While the CEOs of these companies can rise to high levels of fame, just like with Personal Brands, that person can also be replaced without the brand completely loosing its vale. Example: Steve Job’s passing and subsequent appointment of Tim Cook as CEO of Apple. Apple is worth more now than when Steve Jobs was CEO.

How do you know which one is right for you?

Questions:

  1. Will customers buy from anyone selling the products or services you make?
    1. YES: Corpoate
    2. No: Personal
  2. Is having you in the sale critical to making the sale happen?
    1. YES: Personal
    2. No: Corporate
  3. Is your type of product or service specific to you as a creative, innovator or inventor?
    1. Yes: Personal
    2. No: Corporate
  4. If you were taken out of your business for 6-months, would it negatively affect the sales of your company?
    1. Yes: Personal
    2. No: Corporate
  5. Do you want to be able to sell your business in the future?
    1. Yes: Corporate
    2. No: Personal

Now that you know what kind of brand you need, the next step is to work with a brand design agency to develop the logo design, messaging, design style, color palette, typography and guildelines that will ensure consistency wherever your brand appears.

For a consultation about your brand design, contact Deal Design.

 

Get Onboard with Sustainable, Reusable, and Recyclable Packaging

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Uncategorized | No Comments

Social pressures are pushing companies to adopt packaging that is sustainable, reusable, and/or recyclable. While most would agree this is a great move, many brands that start down the eco-friendly packaging path end up reverting back to continuing what they have always been doing. We mainly see this happening for three reasons:

1. Lack of understanding about the many ways packaging can be sustainable
2. Sticker shock at the cost of the switch
3. The misconception that sustainable, reusable, and/or recyclable means bland and boring

There are many ways packaging can be eco-friendly. And, using eco-friendly materials does not have to be dull and bland. Progressive packaging designers  can employ innovative thinking to re-design your packaging while using eco-friendly materials is one of the most necessary and popular ways to begin selling and distributing your products.


Recyclable Pulp and Papers

One way to develop sustainable packaging is by using folding cartons made from recycled materials. Paper pulp is processed by chemicals that remove all ink and unwanted printing on paper – therefore, making it an extremely popular material for eco-friendly packaging. Using molded paper pulp instead of Styrofoam for cushioning products inside outer containers benefits our environment. Styrofoam is not a recyclable material; however, it is still often used as a cushion for products in many packages. Eliminating Styrofoam as the go-to material for cushioning will successfully be the step towards sustainability the environment is in desperate need of.

Reusable Bottles and Jars

Plastic products are also a huge opportunity for sustainability in packaging design. In the past 10 years, there has been a major trend of reducing plastics in things like water/liquid bottles and plastic rings in canned 6-packs. Many informative websites such as Ban the Bottle have proven that Americans use about 50 million water bottles a year; however, our recycling rate is only about 23% – meaning that about $1 billion worth of water bottles are dumped in landfills each year. Many brands have taken the glass bottle route instead of using plastics which enables their product to be reusable by consumers. Certain glass bottles and jars lend themselves more readily to being repurposed by the consumer, so why not give your customers packaging that creatively inspires them to reuse?

Biodegradable Additives

There is a challenge with being “sustainable” because the high cost in packaging often scares brands away; however, consumers will pay a little more to support the environment. Using social media, advisements and packaging content itself is a direct way to communicate your dedication to the environment and justify the higher cost of the product. According to an interview CNBC did with Nestlé chairman Peter Brabeck-Letmathe, there has been a tremendous change in the thought process of the consuming youth. Millennials are on the hunt for affordable prices with the most environmentally friendly option, while 20 years ago the focus was price alone. Nestlé is not alone with this sustainability shift – Deal Design’s client, Reef sandals, has made a significant change in the manufacturing of their products to make them eco-friendly. Reef is now including Eco-One® additives in products to speed biodegradability of sandals in landfills. There is a high chance that recyclable products and packaging will soon become a world-wide norm –so get onboard now before your product is left to drown in our oceans.

Contact Deal Design for a packaging design estimate.

Get ideas for sustainable packaging on our Pinterest Board:

 

 

 

 

 

Crowdsourcing Package Design Decisions Guarantees Big Sales

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Making final decisions on logo designs and packaging or label designs is a major roadblock that many start up companies face. Being invested and immersed in a product can create a biased opinion on what designs stand out and sell a product effectively. This is where crowdsourcing becomes a quick and easy decision-making tool for any company. Asking your target market what they like ensures you go to market with a winner.

Crowdsourcing is a relatively new term in marketing. It’s the action of using a web site or social media channel to obtain feedback on a decision that needs to be made. We previously called this activity “Focus Group Surveys”. “Focus” because you could only afford to pay a small group of people to show up to a room and participate in market research. But today, the Internet and Social Media enable us to reach out to hundreds or thousands of people in a target market and get immediate feedback to empower successful marketing and business decisions.

At Deal Design, we crowdsource design decisions to validate design direction and take the pressure off of us, or our client, having to make the right one. No one argues about their favorite design being the best one when an overwhelming percentage of your target market tells you what decision to make.

Examples of a recent label design that was crowdsourced for a final decision is included in this blog post. Our of the several designs created, our client narrowed it down to their top 3 and then crowdsourced to get the final answer.

In the photo above, there are explanations for the outcome of a crowdsourcing poll. This gives insight to the reasoning behind each vote and helps us understand they “why” of the votes.

Packaging Trends of 2018

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What’s In, What’s Out, and What’s New in Packaging Design?

We have officially hit the halfway point of 2018, so it’s time to start thinking about the new developments 2018 has brought us, in the packaging design world. Just like fashion, packaging has trends, and we remember the good, the bad, and the ugly. To stay #trending, here are 5 of the most commonly used packaging trends this year.

1. Sustainability:

While sustainability in packaging in a newer concept, it is considered more of an expectation and necessity to many consumers. Take your favorite water bottle brand for an example. I can guarantee you that there has been a change in the amount of plastic used in the bottles and caps over the past couple of years. Brands are finding innovative and environment friendly ways to use lightweight and biodegradable materials to package their products. The key trend within sustainability is: reusable. Consumers are attracted to packaging that has a potential second or third life after initial purchase. Whether it’s a glass bottle or a storage box, a consumer feels like they are receiving more than just a product alone when they receive sustainable packaging . This allows consumers to continue buying products without polluting the environment with excessive plastic and waste.

2. Bold Colors and Words:

 From a young age, we are asked what our favorite color is. The rainbow contains 7 colors and the average human eye can detect 10 million variations of those 7 colors. We are attracted to color. Color inspires memory, imagination, and creativity and has been scientifically proven to spark many emotions including hunger and happiness. Now think about coordinating color with words. If your brand’s name is bolded, enlarged, and filled with a strong color, the consumer’s eye is instantly drawn to the name and their emotions are engaged. Packaging can either make or break your product. So why not stand out on the shelf or website and package your product with equivalent of a bold spotlight shinning directly on the item 24/7?

3. Simplicity/ Sleek:

 Touch is one of the 6 senses that humans crave on a daily basis. We are attracted to how things feel in relation to how they look and vice versa. When the packaging of a product is silky, sleek, and smooth the consumer is immediately intrigued. Take the iPhone packaging for an example; most consumers know what the box must feel like because of what it looks like. The simplicity of the box is raw and unedited. No gimmicks, no frills, no distractions. What you see is what you pay for. When your product is packaged in an effortless yet effective manner, it becomes all about the product itself. While simplicity and sleek packaging styles have been trending for the past couple of years, it is still one of the most effective ways to brand your product.

4. Foil Detail:

 Picture this – you’re walking down the street listening to your favorite song and you see a shiny item on the ground ahead of you. Your adrenalin picks up as you move closer and all you can think about is what this item is. You squat down to pick it up; it’s a beautiful gold ring. You wonder how much it’s worth, who it belongs to, if it has sentimental value…but there is no one around to ask. So do you keep it or put it back on the ground for someone else to find? You slip it in your pocket and keep walking with a pep in your step and a smile on your face. This is a similar idea to foil detailing. Packaging that has little hints of gold, silver, copper, or holographic foil immediately pick up light and shine from across the room. When a consumer spots an item that has foil detailing, they view it as something expensive and beautiful. Shine is fun to look at and it catches the eye of everyone. Would you walk past a shiny object? This year, catch your consumers eye from across the room.

 

5. Vintage:

 There is something special and charming about vintage items. There is a story that is told and a feeling of comfort and safety in things that are rustic, weathered, and used. You may be asking – “wait, to stay current in packaging trends for 2018, shouldn’t I be innovative and progressive–meaning new?” While packaging trends are always changing and evolving, some products lend themselves to a nostalgic style. When tradition and “the old way of doing things” is valuable, then go with vintage. Vintage packaging celebrates timelessness and allows products to bring part of the past into the present.

 Contact US to get these packaging trends working for your products.

DealDesign.com

 

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models.

Selling Your Product From the Outside-in

By | Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs

Importance of packaging design for new products

There is a great deal of importance in the packaging design of new product. If you are in the beginning stages of developing your new product, you may be thinking to yourself – “My product is great just on its own, isn’t that enough?” When a shopper is evaluating a new product to purchase, the packaging has significant influence on deciding between two or more competing brands. The shopper usually cannot experience the product before purchasing it. Therefore, selling the product is the job of the packaging, and it’s done from the outside-in.

Iconic packaging has a magical effect on the consumer that is equally important, as the product itself. Take an iPhone for an example; the smooth finished and simplistic matte box mimics the design sensibilities of the product inside. The iPhone and all its accessories are efficiently nested into perfectly engineered cavities, making the unpacking experience simple, deliberate, and exciting. The experience happens from the outside-in. Your packaging must emulate this promise of an exquisite experience at the point-of-purchase. The shopper is counting on the packaging to deliver a promise of the product experience to come after purchase.

Dr. Michelle Copeland packaging design

Many times packaging costs as much, or more than the product itself. Focusing time and effort on the packaging design of your product allows you to price your product higher than if it was sold inside a brown paper bag. A consumer is going to respect the value of a product if it is displayed with equally impressive packaging. Think of it like an interview – would you go to an interview for your dream job wearing gym clothes or a stylish business suit? While you may be a better fit for the company based on experience and the value you will deliver, they will most likely not hire you if you show up in gym clothes.

When considering how much you will invest in your packaging design, remember, you never get a second chance to make a first impression. Winning the battle at the shelf with a new shopper the first time is critical. Once a consumer has found a product they like, loyalty emerges, and they will stick with what they like 9 times out of 10. Think about how much you have spent on developing your product. Isn’t that investment worth taking your endeavor across the finish line with a packaging design that closes the sale?

©2018 Deal Design Inc.

Contact David Deal about packaging design for your new products.

 

baby's face shocked with text "you named me what?!"

5 Guidelines for Naming Your Brand and Product

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs

How to developing winning names that set you up for retail success

Creating a name for your brand and product is the first step to success. As a branding agency with almost two decades of experience in this arena, we are often asked how its done. Here is Deal Design’s 6 guidelines for naming success:

1. Make a Decision: Personal Brand or a Corporate Brand

There are two basic categories for brands: Personal and Corporate. Personal brands are built around an individual and his or her reputation. Corporate brands are built around a company and its mission. For example: Oprah, Tony Robbins, Martha Stewart are personal brands. Their products adopt the perceived quality and style of their namesakes. Google, Apple, Starbucks and Tide are corporate brands. It doesn’t matter that much who is in what roles within these companies, since the corporate name is what carries the promise of value. Often, we encounter people who are their brands, but don’t perceive the value their name and reputation carry. It may seem arrogant to name your brand after yourself, but if you are the reason for your product’s success, it may be the smart move. The flip side is, if you build your whole brand around you, you can’t sell the company because without you its worthless.

2. Shorter is Better

The shorter and simpler your brand or product name is, the better. Shorter names are easier to remember, make for bold logo designs, and are more flexible in application to product packaging, web sites and social media. We often run into confusion over names vs. tag lines. A Tag line can change as often as needed, based on your market positioning, product offering and market conditions. A name is forever. You never want to change your brand name unless there is significant damage to its value due to law suits, product failures or bad press. It is important to separate the two.

3. Create a Top 10 List

Chances are you will come up with many awesome names only to find out most of them are already being used by competitors. To save yourself from complete frustration, develop a list of at least 10 that you can research and eliminate those that are not usable. You will be left with one or more that still enable trademarking, domain name purchase and set you up for success. At Deal Design, we usually create 30 name options and then narrow list down to the best 10 to present to our clients.

4. Be Unique

While every State will allow you to register a corporate entity name that is the same as names in other states, or around the World, you want to select a name that is unique to your brand and/or product. This is the hardest part of naming: Being unique. Often the best way to be unique is to invent a word that is made up of other root words that say something about your product and brand mission. Here are some real examples along with the product’s description:

MiracleWipes™ – Specialty cleaning products that clean without smearing and are safe for skin

SkinMedica® – Professional skin care product

SniffRelief™ – Healthcare device that relieves sinus pressure and congestion

5. Research for Available  Trademark, Domain and Competition

The United States Patent and Trademark Office offers a free online tool (TESS) for searching existing and pending trademark names. Successfully earning a registered trademark means big value for your product brand and protection from other people copying it. After developing your top 10 name possibilities, start here to see if your name is already owned by someone in the same product class.

Google it! Google is the fastest and easiest way to see who else is using your possible names and determine if they are really competitors, or in unrelated categories.

Domain Searches are done through any number of web hosting sites like GoDaddy.com. You can search on your name, or variations of your name to find URLs that might work for you. Often, you will have to add another word or two to get an available domain. Again, this is where creativity and patience comes in.

Narrow your top 10 list down to the candidates that make the cut and then make a decision!

6. Logo Design

The final step in naming is creating a logo design for your product and/or brand. Use an experienced graphic design agency for this. An experienced brand designer will create many designs for you to choose from. We find that 10 is the magic number. Somewhere in those 10 logo designs will be one or more that you love, and will launch your brand into the stratosphere!

Sell-By-Date infographic shows a date on a carton of orange juice

New Packaging Design Standards: “Sell By” Dates Finally Defined

By | Graphic Design Blogs, Packaging Design Blogs

When reading packaging design graphics, most people have no clear understanding of what “sell by” dates on food packaging are trying to tell them. But after 40 years of guessing, the grocery industry has decided to clarify the terms.

On Wednesday, the Food Marketing Institute and the Grocery Manufacturers Association, the two largest trade groups for the grocery industry, released a statement that they’ve adopted standardized, voluntary regulations to clear up what “use by” date labels mean. Where manufacturers now use any of 10 separate label phrases, ranging from “expires on” to “better if used by,” they’ll now be encouraged to use only two: “Use By” and “Best if Used By.”

The first is a safety designation, meant to indicate when perishable foods are no longer safe to consume. “Best if Used By” is a quality descriptor — a subjective estimate of when the manufacturer thinks the product should be consumed for peak flavor.

Studies have shown that many consumers believe they signal whether a product is okay to eat. In fact, it’s totally fine to eat a product even after its so-called “expiration date”.

These dates typically indicate one of two things: a message from the manufacturer to the grocery store, telling the store when the product will look best on shelves, or a subjective measure — often little more than a guess — of when consumers will most “enjoy” the product. Methods for setting those dates have been left to manufacturers, rather like the phrasing of the labels themselves. But when consumers see a date labeled “use by” (or, even worse, not labeled at all) they often tend to assume that it’s a food-safety claim, regulated by some objective standard.

Professionals have been concerned for years that people interpret date labels as a sign that food is no longer safe to eat, resulting is huge amounts of food waste. An industry survey discovered, 91 percent of consumers have mistakenly thrown away food due to this misunderstanding, when the label only signals a guess at the date of peak quality.

While FMI and GMA are urging manufacturers and retailers to make the language changes on packaging graphic designs right away, they have until July 2018. Even then, the standards are voluntary, so there’s no guarantee they will be adopted by all brands.

Some states also have labeling regulations that preempt the industry standards. In Montana, for instance, milk must come with a “sell by” label. That means milk in the state will still say “sell by,” even if every other product gets the new labels.

Many manufacturers have signaled their appreciation for the changes, including Walmart, the largest seller of American groceries. And both FMI and GMA are hoping to see widespread adoption, since the standards were written by a group of active food industry professionals, not politicians.

According to NRDC, Americans throw $218 billion worth of food away each year. The anti-food-waste coalition ReFED estimates that 398,000 tons, or $1.8 billion, could be saved through standardized date labels. Let’s see how we do!