Business Card Trends to Help You Make a Lasting Impression

by | Aug 3, 2021 | Graphic Design Blogs

If you’re at a networking event, handing out your business card is a great way to connect with people and give them a tangible way to stay connected even after the event. Especially if your business card ends up in a stack among other cards from the event, it’s important to have a design that makes you stand out. Or, if you display your cards inside your business storefront, staying on top of design trends can get customers to take a card and support your brand, like following you on social media or sending a friend the link to your website. Whether you’re handing out business cards or displaying them for people to take, your business card should help people connect with your brand. Here are some business card design trends that will help you make a lasting impression: 

QR Codes

QR codes help drive traffic to your business’ online presence, whether that’s through social media or your website. Incorporating a QR code into your business card design is a powerful way to form connections with people who are interested in your brand. It will also be easier for cardholders to access your digital platform compared to if they had to type in a URL address.

You can change the colors of the QR code to match your brand. One tip when using QR codes is to add a brief call to action such as “check out our website,” “scan for a discount,” or “follow us on social media.” If you’re interested in this trend, checkout QR Code Generator to create your QR code. 

Semi-transparent Business Cards

Semi-transparent business cards are eye-catching and usually last longer than regular business cards. One way of creating this type of business card is having different sections on the background of the card display varied translucency. Or, the entire background of the card could have the same translucency with opaque graphics and text. 

Recycled Cardboard

If your brand is eco-friendly, using business cards made of recycled cardboard can showcase your value for using sustainable materials. This naturally colored and textured business card works best with a simple design and natural colors.

Multiple Color Variations

Another trend is having the same business card that displays the same information but showcases a different color. To design this type of business card, pull from your brand’s color palette and vary the color of the background or the accents of your business card.

Minimalist Design

Having a clean and simple design can help your business card stand out, as every element serves a purpose and showcases your brand well. When using a minimalist design, you can be strategic in the way you use white space to make your contact information stand out, while still ensuring that your layout is visually balanced. You can also use pops of color to convey a specific emotion. 

If there’s a trend that stood out to you and you’re interested in creating a business card that will help your brand form meaningful connections, reach out to Deal Design today.