packaging design article graphic featuring superhero boy breaking through a brick wall and the text: 7 Strategies for Powerful Packaging Design, part 1 of 2.

7 Strategies for Powerful Packaging Design – Part 1 of 2

By | Packaging Design Blogs

Part 1 of 2

by David and Nancy Deal | Deal Design | San Diego, California.
As seen in HOW Design Online

The retail environment is like a battleground where brands compete for shopper’s attention. Your product packaging has 2 seconds stake a claim, connect with the customer and earn closer examination. Packaging that fails the 2-second test gets passed over in favor of a competitor that knew the 7 Strategies and how to use them. Packaging is integral and there is a large logistical operation that goes on behind the scenes. Everything is important, from the coloring on the label to the brown packing tape. This article is the first of a 7-part series that describes the top packaging design strategies developed by packaging design experts, David and Nancy Deal of Deal Design in San Diego, California.
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