Augmented Reality in Packaging Design

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We live in the age of technology; a culture where smart phones have become personal mini computers most humans carry around all day, every day. Packaging design is now taking advantage of the digital world and the capabilities it has to enhance products sitting on the shelves with a technology called Augmented Reality, or AR. This revolutionary mode of branding has the capability to superimpose virtual information on the image we see on our smart phones.

So how does AR benefit brands who choose to incorporate this technology in their packaging? The answer is simple: the packaging becomes memorable. Products that have invested the money, time, and creativity into their AR packaged products are more likely to build a following and buzz around their product in comparison to a similar product without AR interaction. For an example, take the 19 Crimes AR wine label; the consumer purchases the bottle of wine that comes with an added bonus story and visual that makes the bottle memorable and interesting. This feature becomes the center of attention at gatherings where people record and post on various social media accounts; thus, promoting the wine to all of their followers. Guess what bottle of wine is getting free advertising that night?

As exciting as this breakthrough in packaging design may be, AR also has the potential to provide more information and valuable demonstrations of products as well. By using augmented reality, brands are able to update and change the content of the AR without having to recreate the packaging. This feature enables real-time discounts and promotions that can be easily changed just like any other content on your website. Brands have created games that earn you special offers, scanning custom codes to unlock hidden AR objects, or even a 3D model of the product allowing you to interact with it. The possibilities for creating brand engagement and excitement are truly endless.

The following great reasons to incorporate AR in packaging design:

  • Customers are exposed to elements of packaging and product that can’t be seen with the first look
  • Improves overall brand loyalty
  • Attracts more consumers with free advertising
  • Stands out compared to competitors with a similar product
  • Extends packaging real estate

While the technology is pretty amazing, the real benefit to using augmented reality lies in creating a memorable experience. The more memorable you are with your packaging, the more you build on existing customer relationships and create new ones. If you want to talk with a professional about the possibilities with AR product packaging, contact Deal Design today!

Digital Marketing is All About Content Marketing

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Content marketing is the process of using multiple content works to educate, engage, and build a credible reputation with a target market as an authority on the products or services being sold. The content may include articles, videos, infographics, podcasts, case studies and other creative works. The byproduct of this altruistic endeavor is lead generation and sales conversions. Essentially, brands bring knowledge, entertainment, and best practices to the marketplace, and in return, the marketplace rewards the brands with sales and long-term loyalty. Therefore, it is vital that you have a stable platform to post your content on. Using the Metro Ethernet / EATEL Business – Eatel Business ethernet connection can deliver a low-cost, scalable, and secure bandwidth. Only improving your digital presence.

The key ingredient of content marketing is authenticity. The days of a clever sales pitches are long gone. Today’s digital consumer is extremely astute and can detect shady salesmanship instantly. Brands that win followers have to be authentic. Don’t attempt to manipulate or overtly ask for the sale; rather, the sale comes to you after you establish you are worthy of the sale by the consumer. Being worthy comes through bringing value to the consumer in your products, services and brand messaging. You can’t be all things to all people; instead, be something meaningful to some people and you will enjoy the business success that follows.

The content may be delivered by many methods including e-mail, infographics, case studies, web sites, podcasts, blogs, videos, webinars, and white papers.

Content marketing is about diving deeply into what makes you unique and why your target market should buy from you, but in a subtle way – through education. By helping consumers, you establish yourself as a trusted authority that brings more value to them than competitors that just try to sell them without first proving they are worthy of the sale. Selling online relies heavily on traffic driving techniques such as SEO focused content and backlinks. If you would like to discover how backlinks can help your online content to thrive, you might want to consider contacting an SEO specialist such as Gotch SEO.

Ensuring your online content is optimized for search engines can increase the chances of more people discovering your company. A huge benefit of digital marketing strategies like SEO is that they can be applied to a wide variety of industries and sectors. For example, as this guide to SEO For Gambling Sites demonstrates, even online casinos can reap the rewards of putting out content that is geared towards search engines.

The consistent act of publishing new information results in engagement with prospects who are searching for answers. The act of searchers finding your answers and consuming content is tracked by Google algorithms. This boosts your search ranking with Google. Google loves sites that deliver a great user experience, and rewards those sites with higher page authority, which means you rank higher on searches for answers that your content marketing works deliver.

The key to being relevant in a culture that is constantly multi-tasking, swiping while working, and consuming content is to become a reliable source for information that is geared towards a specific interest. Become a specialist. Content marketing is a proven tactic in digital marketing to win consumer loyalty a world where new information is only a click away.