The lure of cost savings for Brand Design by shopping internationally for branding and packaging design is hard to resist. The promise of quality work at a fraction of USA standard prices sounds too good to be true. And, like most things in life, you get what you pay for. So, don’t fall victim to it.
Many brand design web sites have appeared over the past 10 years that deliver access to brand designers around the World in a competition setting to earn the savvy marketer’s business. The promise is simple. Tons of creative ideas offered for cheap and you pick the winner. And, by cheap I mean, really cheap. For example, one of these popular sites is 99Designs.com. The site allows anyone to setup a design competition for their product’s branding needs (logo and packaging design tips and shopify design tips for your website etc.) And, the going rates for these services are discounted by 90% compared to the national average in the USA. No, that’s not a type-o. The average logo design competition fee awarded to the winning designer is about $300. For this fee, you get literally hundreds of designs presented to you by 20 or more designers from around the World. Need packaging design for your product? No problem. Pick from 50 or more design options and pay $400 on average. I’m not kidding. That’s how cheap it is. You can see how enticing this sounds. And, many startup brands flock to these international competition sites to take advantage of this bargain basement hunting for quality design. But, doesn’t this sound too good to be true? Well of course it does. And the truth is, you get what you pay for.