Disposable packaging design experiences the first true innovation in 50 years with Snacktops®

By | Packaging Design Blogs

packaging design array of snacktops products on a white table

The ultimate goal of a packaging designer is to solve a problem with a functional and elegant solution. You know when you succeeded when a customer views your design solution for the first time and says “Wow, that’s awesome! Why did it take so long to come up with that?” This is the reaction of everyone who views Snacktops for the first time.

Deal Design was honored to be chosen by Snacktops to assist with design, branding and marketing of their concept for revolutionizing disposable grab-and-go food and beverage packaging. The product concept solves a 50-year old packaging problem with simplicity, style and increased unit sales as a lovely side effect.

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HOW magazine cover fall 2016 with Deal article overlayed

7 Strategies for Powerful Packaging Design – Part 2 of 2

By | Packaging Design Blogs

Part 2 of 2

by David and Nancy Deal | Deal Design | San Diego, California.
As seen in HOW Design Online

Part 2 of the 2-part article series highlights strategies 5, 6 and 7 used by experienced packaging designers. The strategies titled Element of Surprise, Customers Know Best and Spot Color Rules, Process is for Fools share successful approaches that result in successful packaging solutions. This article is the second of a 2-part series that describes the top packaging design strategies developed by packaging design experts, David and Nancy Deal of Deal Design in San Diego, California.
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