The Ins and Outs of Social Media Marketing
Social media marketing has become a necessity for any business hoping to attract customers. Human beings are attracted to stories, and social media gives brands the opportunity to tell theirs in a way that is authentic and engaging. Being present on social media is...
Building a Brand with Typography
Thanks to Ryan Gosling, we’ll never forget that the international blockbuster Avatar used the font “Papyrus” for its logo title. Hoping to save you and the rest of the world from similar typography faux pas, let’s dive into the world of typeface design and why it’s so...
An Interview With David Deal
There are countless people today with great ideas for products and services that have the potential to change the world. But in such a saturated marketplace, entrepreneurs are constantly facing the challenge of catching the right people's attention. This makes quality...
Behavior-Based Marketing is Transforming the Business Landscape
Imagine this: your dad's birthday is this weekend, so you grab your phone and start sifting through an online store in search of a gift for him. Just after you've found the perfect barbecue accessory and put it in your shopping cart, you get an emergency call from...
Choosing the Right Colors to Represent Your Brand
Color is a key aspect of design that greatly impacts the creation and development of a brand. The human mind perceives and associates different meanings with specific colors, and this is an important implication for design decisions. Because sight is one of our most...
Packaging the Tidal Wave of CBD Products
As the CBD products hype grows, you may have found yourself a little curious about CBD, hemp, and cannabis: what are the differences? What are the benefits? And, what is legal and where? If CBD is legal where you are from, it might be a good idea for you to see...
Amazon and Google Value Brands Over Products
As digital marketers and online retailers have come to notice, the way people purchase items has drastically changed over the past 10 years. We use to shop online for generic items sold from a commodity-positioned e-commerce site. Now, those generic domains are being...
Brand Versus Logo
The word "brand" is dictionary-defined as a type of product manufactured by a particular company under a particular name. However, this definition only scratches the surface of how a brand is defined in the world of design. "Brand" means something different to...
Augmented Reality in Packaging Design
We live in the age of technology; a culture where smart phones have become personal mini computers most humans carry around all day, every day. Packaging design is now taking advantage of the digital world and the capabilities it has to enhance products sitting on the...
Digital Marketing is All About Content Marketing
Have you been looking into digital marketing for franchises? Do you need to find out more about SEO for your business? Are you struggling to keep your potential customers engaged and interested? Well, you're in the right place - content marketing could be part of the...