Social media marketing has become a necessity for any business hoping to attract customers. Human beings are attracted to stories, and social media gives brands the opportunity to tell theirs in a way that is authentic and engaging.
While it’s true that social media is now quite saturated with advertisements, marketing on social networks is one of the most effective ways to identify and reach individuals in your business’s target demographic. So, how does it all work?
Social Media Marketing Defined
Most of us have at least a surface-level understanding of what constitutes a social media network, but what exactly does it mean to market a product or service on these platforms?
Social media marketing (SMM) is a form of online marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals.
This includes posting text or image updates, blogs, videos, and other content with the intention of driving audience engagement. SMM also involves paid social media advertising, or paying for advertisements to be placed on users’ social media feeds.
Channels Worth the Investment
Social media has grown to be a key component in many businesses’ marketing arsenals, and it’s easy to see why: if you’re attempting to reach people, you need to have an active presence where those people are. And, for better or worse, people are on social media.
With an average of 1.59 billion daily active users on Facebook, it would be unwise for anyone attempting to grow and market a business to ignore such a huge opportunity to reach potential customers.
Social media platforms allow you to target users based on factors like age, location, and user behavior (such as the pages someone has liked or followed), meaning your content and promotions land more easily in front of the right people. On top of this, the ROI on social media ads is more cost-effective than Google AdWords.
Social media marketing is tied to a variety of real results that benefit your business. Ninety percent of marketers say social media has increased their business exposure. Other reasons businesses of all kinds use SMM include:
- Increasing traffic to their website
- Creating and developing a positive brand identity
- Building conversions
- Raising brand awareness
- Easily monitoring the effectiveness of different campaigns and strategies
Reach Your Business Goals
Every successful marketing campaign starts with clarity of intention. That’s why it’s important to get clear from the start about which goals you hope to accomplish with social media marketing. As you’re considering these goals, it may be helpful to ask yourself some questions:
- Who am I attempting to reach with this social media campaign?
- What measurable results am I hoping to achieve through SMM?
- On which channels would my target audience most likely hang out?
- What message am I attempting to convey through SMM?
When it comes to formulating a social media strategy for your business, remember that you don’t have to reinvent the wheel — chances are, lots of other businesses in your industry are already marketing on social media. You can learn from their successes and failures through observation, and this will also give you insight into the interests of your target audience.
Good use of social media tends to be one very important piece of overall successful marketing. When you pair it with quality content and beautiful branding, your business is sure to make an impact.
We at Deal Design are here to help you navigate the ins and outs of social media marketing so you can stand apart from the competition at every level. Find out how our team can help you formulate the right strategy to achieve your business goals.