The word, brand, is dictionary defined as a type of product manufactured by a particular company under a particular name. However, this definition lies on the surface of how a brand is defined in the world of design. Brand means something different to each person whether it is a current consumer, potential customer, employee, prospect, or an individual within a larger population. Brands can take various forms: a human, an idea, a place, an experience, or a tangible object. This makes the word brand difficult to define and describe…that’s why each successful brand has a logo.
Logos serve as an iconic representation of a brand. A logo is a way for someone to quickly recognize and comprehend how a product or service relates to them. The logo design is the graphic expression of the brand, but building a brand is much deeper and more valuable.
Successful brands develop logos that have more than plain text of their name; they have a specific detail that indicates the brands overall intention, goal, or service provided. These details make the brand stand out among the competition.
The following are 4 successful companies that have developed brands and logos that represent them:
This iconic logo has a smiley face arrow underneath the brand name which depicts the brands intention with customer service and efficiency.
FedEx creatively incorporates a secret arrow in between the E and the X in their logo which represents the brand as a delivery service.
- Taco Bell:
The bell that is used in the Taco Bell logo represents the Hispanic culture that Taco Bell aspires to provide at a fast pace. The bell can also be associated with a ringing bell indicating that the food is ready!
The iconic target icon for the store, Target also indicates the shopper will hit a bullseye while shopping for what they are looking for.