When you create your logo design, think about the same things you had in mind when you envisioned your restaurant: your cuisine, the atmosphere, your location, and your customers. Your logo should showcase who you are as a restaurant, and answer the question, “Who is eating at your restaurant?” For example, designing for a fine dining restaurant would be a different process compared to designing for a fast food restaurant. We’ve chosen some logos in different restaurant categories, all to inspire your branding process and help you serve your customer well.
Traditional Restaurant Logos
Vintage type food logos work best for traditional restaurants. These types of logos usually include earthier tones, curvy serifs, and hand-drawn style illustrations. These designs are made to communicate a sense of tradition and familiarity.
Coffee Shop Logos
There are many places where you can grab a good cup of coffee. But with the large amount of coffee shops that are out there, what are some ways you can stand out and become your customers’ favorite place to grab coffee? Building a strong brand around your coffee business is a way to draw customers in and keep them coming back.
Going back to the question, “Who is drinking coffee at my cafe?” will lead your design process. For example, if your coffee shop is located near an upscale neighborhood, your approach could be conveying a sense of elegance through your design. If your coffee shop is aimed at attracting Instagrammers, you could focus on creating a more bold and fun logo.
Contemporary Casual Restaurant Logos
Contemporary casual dining focuses on the experience and atmosphere. This type of dining pairs a casual eating environment with culinary trends such as fusion cuisine, sustainability, and craft beverages.
Contemporary casual restaurants also stay on top of social media trends and tend to draw in younger Gen-Z and Millennial diners. This should inform the logo design process when choosing colors, fonts, and graphics.
Fast Food Restaurant Logos
When creating a logo for a fast food restaurant, be clear about what you have to offer. People who are looking to grab something on-the-go are often trying to make quick decisions on where to eat. Communicating exactly what type of food your restaurant offers will help customers choose your restaurant.
Fine Dining Restaurant Logo
If you’re creating a logo for a fine dining restaurant, your logo should add to the overall restaurant experience. From entering the restaurant, to taking in the ambiance, to enjoying beautifully plated, delicious food, the overall experience has an elegance that should also be conveyed through the logo.
If you were inspired by any of these logos and want to bring your food brand to life through your logo design, reach out to Deal Design today.