A single package can launch a SKU. A brand system can help white-label products earn recognition, support cross-selling and grow into a more valuable business. White-label products are often chosen for speed: the product exists, the supplier can manufacture it, and...
Part 2 of 2 As seen in HOW Design Online Part 2 of the 2-part article series highlights strategies 5, 6 and 7 used by experienced packaging designers. The strategies titled Element of Surprise, Customers Know Best and Spot Color Rules, Process is for Fools share...
Part 1 of 2 As seen in HOW Design Online The retail environment is like a battleground where brands compete for shopper's attention. Your product packaging has 2 seconds stake a claim, connect with the customer and earn closer examination. Packaging that fails the...
Packaging isn’t just the wrapper around your product—it’s the very first interaction a customer has with your brand. In a competitive marketplace where consumers face thousands of choices, packaging design can make or break a sale. Before a shopper ever reads the copy...
Deal Design is honored to have received a Gold Award for packaging design from IconicAwards.com. The ICONIC Awards features the best creative professionals and businesses looking to hire the best creative talent. These awards are judged by Consumers, rather than a...