Want to know a secret? It’s all about the lighting! Today’s smartphones have amazing cameras that make you feel like a pro photographer. But, try not to let that get to your head. They’re great for selfies at sunset, but not for product photography. We spend hours staging scenes with thousands of watts of white-balanced strobe lighting, controlling highlights and shadows, styling models and props to perfection, and retouching the heck out of the results in Photoshop to end up with stunning photos that make your products look awesome. You just can’t get that with your iPhone. And yes, we know it has a portrait setting now.


Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models.


PuroSound Headphones retail packaging design

Packaging Design | PuroSound

Product Photography | Herbal Tea

Product Photography | Kendra Scott Jewelry

Product Photography | GlyMed Plus Skin Care

Product Photography | Apparel

Product Photography | Essential Oils

Product Photography | GlyMed Plus Skin Care

Product Photography | Wine

Product Photography | Spa Products

Product Photography | Snacktops

Product Photography | Incense Online Store

Product Photography | Sports Beverage

Product Photography | GlyMed Plus Men

Product Photography | Computer Lab

Product Photography | Lab Equipment

Product Photography | Skin Care

Product Photography | Skin Medica



Professional product photographers in San Diego, California with a track record of producing high quality product photography for retail products nationwide.


We create stunning photographic images for use in your web site, catalog, social media and sales collateral. Our photographs capture the unique nature of your products.


We delivery high resolution product photos that are color corrected, custom edited and ready for use to promote your sales.










When you select Deal Design as your photographer, you get much more than photos.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can create images that sell. With an understanding of the competitive landscape we will deliver photography that ensure your products stand out and your message is clear and unforgettable.

” We support your sales and marketing efforts through creative product photos that capture attention, deliver you value proposition, and help close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. “

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our photography meets expectations and brand identity standards. We see our work through to final printing, web, social media and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.


Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.


We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.


Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.


We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.


Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.


We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.


The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.


We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.


We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.



With a proven track record for successful photography that sells products, Deal Design has developed a photographic process that ensures maximum creativity and speed of service while minimizing cost.

    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful photography projects, cost-reduction strategies, and winning brand strategies.
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product marketing, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your product photography capture attention immediately, and convert viewers into customers.
    Next, we develop the strategic plan for your product photography. This includes decisions about style, attitude, lighting, color, location, props, models, retouching, editing, reproduction methods and how all of these elements come together in the final product photos. Special attention is given to your target customer to ensure the strategy matches their affinities.
    Our strategy will dictate what raw imagery needs to be photographed or photo illustrated as part of the overall design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it makes it to the final stage. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
    Our experts retouch the raw images to producing stunning photographic works that promote your products in the best way possible. Many hours of Photoshop work go into our final images to ensure your sales go through the roof.




Blog Articles

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models. Graphic Design BlogsPackaging Design BlogsProduct Photography Blogs
April 26, 2018

Selling Your Product From the Outside-in

Importance of packaging design for new products There is a great deal of importance in the packaging design of new product. If you are in the beginning stages of developing…
Product photography studio with lighting equipment around the table Graphic Design BlogsProduct Photography Blogs
November 3, 2017

Product Photography in the Age of Smart Phones

Professional Product Photography? Why do I need to hire a product photographer? I have an iPhone! The amazing technology going into smartphone cameras makes everyone believe they are now as…
More Blog Articles


Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more