Want to know a secret? It’s all about the lighting! Today’s smartphones have amazing cameras that make you feel like a pro photographer. But, try not to let that get to your head. They’re great for selfies at sunset, but not for product photography. We spend hours staging scenes with thousands of watts of white-balanced strobe lighting, controlling highlights and shadows, styling models and props to perfection, and retouching the heck out of the results in Photoshop to end up with stunning photos that make your products look awesome. You just can’t get that with your iPhone. And yes, we know it has a portrait setting now.
PRO QUALITY FOR PRODUCTS AND LIFESTYLE
Professional product photographers in San Diego, California with a track record of producing high quality product photography for retail products nationwide.
We create stunning photographic images for use in your web site, catalog, social media and sales collateral. Our photographs capture the unique nature of your products.
We delivery high resolution product photos that are color corrected, custom edited and ready for use to promote your sales.
When you select Deal Design as your photographer, you get much more than photos.
You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can create images that sell. With an understanding of the competitive landscape we will deliver photography that ensure your products stand out and your message is clear and unforgettable.
” We support your sales and marketing efforts through creative product photos that capture attention, deliver you value proposition, and help close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. “
– David Deal
We work with your internal marketing, sales, design and product teams to ensure our photography meets expectations and brand identity standards. We see our work through to final printing, web, social media and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.
Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.
We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.
Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.
We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.
Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.
We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.
The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.
We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.
We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.
WHY CHOOSE DEAL DESIGN AS YOUR PRODUCT PHOTOGRAPHER?
PROFESSIONAL PHOTOGRAPHY PROCESS
With a proven track record for successful photography that sells products, Deal Design has developed a photographic process that ensures maximum creativity and speed of service while minimizing cost.
We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful photography projects, cost-reduction strategies, and winning brand strategies.
- COMPETITIVE ANALYSIS
Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product marketing, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your product photography capture attention immediately, and convert viewers into customers.
- PRODUCT PHOTOGRAPHY STRATEGY
Next, we develop the strategic plan for your product photography. This includes decisions about style, attitude, lighting, color, location, props, models, retouching, editing, reproduction methods and how all of these elements come together in the final product photos. Special attention is given to your target customer to ensure the strategy matches their affinities.
- PHOTOGRAPHY SESSION
Our strategy will dictate what raw imagery needs to be photographed or photo illustrated as part of the overall design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it makes it to the final stage. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
- PHOTO EDITING / POST PRODUCTION
Our experts retouch the raw images to producing stunning photographic works that promote your products in the best way possible. Many hours of Photoshop work go into our final images to ensure your sales go through the roof.