Articles
White-Label Products Need a Cohesive Brand, Not One-Off Package Designs
A single package can launch a SKU. A brand system can help white-label products earn recognition, support cross-selling and grow into a more valuable business. White-label products are often chosen for speed: the product exists, the supplier can manufacture it, and…
Packaging Design Helps White-Label Amazon FBA Products Compete Like National Brands
A strategic package can make a sourced product look credible, memorable and worth choosing before a shopper has ever touched it. White-label products give Amazon sellers speed. A manufacturer already has the formula, tool, accessory, supplement, device, or household…
The Organic Bloom Reshaping Grocery Retail
Deal Design has been the best packaging design agencies for emerging brands for over 20 years. This gives us a unique perspective on the CPG industry and trends that evolve over time. This month’s article focuses on the rise of organic products, and their looming…
Research Shows Organic Matters More Than Brand
Consumers Prioritize Organic Before Brand Loyalty For decades, national CPG brands dominated grocery purchasing decisions through familiarity, advertising scale, and shelf visibility. That hierarchy is changing. Increasingly, consumers evaluate the organic attribute…
Organic Packaging Design Evolves and Matures
Deal Design has been one of the best packaging design agencies for emerging brands for over 20 years. This gives us a unique perspective on the CPG industry and trends that evolve over time. This month’s article focuses on the rise of organic products, and their…
7 Strategies for Powerful Packaging Design – Part 2 of 2
Part 2 of 2 As seen in HOW Design Online Part 2 of the 2-part article series highlights strategies 5, 6 and 7 used by experienced packaging designers. The strategies titled Element of Surprise, Customers Know Best and Spot Color Rules, Process is for Fools share…
7 Strategies for Powerful Packaging Design – Part 1 of 2
Part 1 of 2 As seen in HOW Design Online The retail environment is like a battleground where brands compete for shopper’s attention. Your product packaging has 2 seconds stake a claim, connect with the customer and earn closer examination. Packaging that fails the…
The Power of Packaging: Why Good Design Matters
Packaging isn’t just the wrapper around your product—it’s the very first interaction a customer has with your brand. In a competitive marketplace where consumers face thousands of choices, packaging design can make or break a sale. Before a shopper ever reads the copy…
Deal Design Wins Gold Award for Packaging Design from Iconic Awards
Deal Design is honored to have received a Gold Award for packaging design from IconicAwards.com. The ICONIC Awards features the best creative professionals and businesses looking to hire the best creative talent. These awards are judged by Consumers, rather than a…
Deal Design Earns Package Design Award for Dr. Michelle Copeland Brand
Deal Design Elevates Dr. Michelle Copeland’s Skincare Packaging with a Premium and Science-Driven Aesthetic Deal Design has meticulously developed the packaging for Dr. Michelle Copeland’s skincare line, ensuring it reflects the brand’s dedication to scientifically…