Website Design

DIGITAL MARKETING | E-COMMERCE | MOBILE OPTIMIZED

WEB SITE DESIGN

We’ve been designing web sites since the dial-up days, and even helped developed the first versions of what’s now called Apps. Ask David if you want the whole boring story (he loves telling it). Thankfully, we now live in the age of high-speed Internet. No other element of branding has evolved at the speed of Web Design. And, along with Web Design comes a whole category of things we now call Digital Marketing. Uh oh… Silicon Valley hipsters manning the espresso machine, right? No, just pretty smart people who know how to code and make email, social media and Internet advertising campaigns work together to get stuff sold. And, the analytics that tell you it’s working. You may not be selling your products online, but you are always selling your brand. We can help you do both.

HTML 5

Are you wondering how we got to 5 and you still don’t even know what HTML means yet? Don’t worry. Most people don’t and that’s ok. Hyper-Text Markup Language was the first version of the Internet. Words with active links were clickable and took you to other web pages. Now, it’s way more complex than that, but the name stuck for some reason. HTML 5 is the current Internet standard that includes mobile device compatibility. Google will demote your search ranking if your site is not HTML 5 compliant, so it’s pretty important. We only code in HTML 5 now so we’ve got you covered.

E-COMMERCE

It’s a great time to be selling online. There are so many E-Commerce platforms available that it’s hard to make a bad choice. If you are only selling on Amazon, then you may just need a nice design for your Storefront. We do that. If you want to sell products directly from your own E-Commerce Web Site, we’ve got you covered there too. We customize the many templates available within E-Commerce platforms like Shopify, Magento, and BigCommerce. We give your site unique character that matches your brand and gives your customers the confidence they can buy with confidence.

WORDPRESS

What started out as a simple platform for do-it-yourself bloggers has evolved into the premier content management system on the Internet. WordPress is the most widely used platform for web site design. We use it a lot because it makes web development fast, inexpensive for you, and delivers breathtaking web experiences. Plus there are so many plug-in widgets you can add inexpensively, that there is virtually nothing you can’t accomplish on the WordPress platform. And, it’s still good for blogging too.

SEO

Search Engine Optimization is the ‘why’ behind the ‘what’ in Web Site Design. It’s the stuff under the hood that you can’t really see, but Google’s spiders eat that stuff up and make a decision on how to rank you relative to your competition. A successful SEO strategy will setup the architecture of your site and the content of it’s pages in a way that Google’s algorithms see your site as a good match for the products and services your customers are searching for. It’s why beautifully designed sites can rank so poorly and ugly sites rank so high. You can have both! We knew you’d like that.

DIGITAL MARKETING

This is the catch-all category for the many ways we promote, connect, nurture and engage customers online. There are so many platforms, tools and strategies for digital marketing that the topic gets confusing really fast. We will help you with a plan to market your products and services online that uses the things that make sense and prove profitable. Emphasis on the word ‘prove’ because we are strong believers on justifying what works with analytics. If we can’t see the ROI in a tactic, neither will you because you get visibility into everything we do. And we like to do more of what works, and less of what doesn’t. Pretty smart, huh?

Amazon and Google Value Brands Over Products

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As digital marketers and online retailers have come to notice, the way people purchase items has drastically changed over the past 10 years. We use to shop online for generic items sold from a commodity-positioned e-commerce site. Now, those generic domains are being downgraded as authority sites thanks to Amazon’s introduction of Branded Storefronts and Google Rankings that favor brand domains over generic domains.  These goliaths of the Internet are the leading forces shaping the growing importance of developing a brand online shopping – not just selling products.

Amazon introduced branded stores in 2017, marking a shift in thinking for the leader in e-commerce. Amazon is now allowing consumers to search based on brands, not just product types. There is evidence that branded stores on Amazon are being organically ranked higher than generic product listings.

Google has been favoring brand name domains instead of generic names like “autopartsproducts.com” for several years now. Exact match domains (EMDs) appear to be given a lower authority ranking by Google, in favor of branded domains. Consumers who are searching “auto products” will be given websites of brand domains that are specific and established far before they are presented with autopartproducts.com.

In a recent article from WordStream, the author articulates that EMDs lost their value in online search engines when consumers became conditioned to distrust generic web domains.

Using these market forces as predictors of future trends, it is obvious to see that brands are here to stay. Building a strong online brand presence is still essential to selling online and at retail. Even as digital development are moving at a blinding pace, the value of strong brand remains constant. So ask yourself, are you building a brand line of products and services, or just selling products and services?

Digital Marketing is All About Content Marketing

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Content marketing is the process of using multiple content works to educate, engage, and build a credible reputation with a target market  as an authority on the products or services being sold.The content may include articles, videos, infographics, podcasts, case studies and other creative works. The byproduct of this altruistic endeavor is lead generation and sales conversions. Essentially, brands bring knowledge, entertainment, and best practices to the marketplace, and in return, the marketplace rewards the brands with sales and long-term loyalty.

The key ingredient of content marketing is authenticity. The days of a clever sales pitches are long gone. Today’s digital consumer is extremely astute and can detect shady salesmanship instantly. Brands that win followers have to be authentic. Don’t attempt to manipulate or overtly ask for the sale; rather, the sale comes to you after you establish you are worthy of the sale by the consumer. Being worthy comes through bringing value to the consumer in your products, services and brand messaging. You can’t be all things to all people; instead, be something meaningful to some people and you will enjoy the business success that follows.

The content may be delivered by many methods including e-mail, infographics, case studies, web sites, podcasts, blogs, videos, webinars, and white papers.

Content marketing is about diving deeply into what makes you unique and why your target market should buy from you, but in a subtle way – through education. By helping consumers, you establish yourself as a trusted authority that brings more value to them than competitors that just try to sell them without first proving they are worthy of the sale.

The consistent act of publishing new information results in engagement with prospects who are searching for answers. The act of searchers finding your answers and consuming content is tracked by Google algorithms. This boosts your search ranking with Google. Google loves sites that deliver a great user experience, and rewards those sites with higher page authority, which means you rank higher on searches for answers that your content marketing works deliver.

The key to being relevant in a culture that is constantly multi-tasking, swiping while working, and consuming content is to become a reliable source for information that is geared towards a specific interest. Become a specialist. Content marketing is a proven tactic in digital marketing to win consumer loyalty a world where new information is only a click away.

Adobe XD’s Role in Shaping Website and Product Experiences

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With Adobe XD, designers are able immerse themselves in the user experience of website and product user interfaces. This design software application empowers today’s designer to create rich interactions that engage and delight customers. The tool supports website wire-framing, vector designs, and the creation of interactive click-through sliders, among many other capabilities. The real question is: How important is interface design and how does it increase sales?

Any consumer’s key concern while browsing the web is efficiency. If a website is clear, direct, and easy to navigate; the consumer will quickly find what they are looking for in a timely manner. When a user interface maintains the integrity of the brand while also delivering efficiency, the consumer in more likely to return to the site. According to BIA Advisory Services, time 61% percent of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. [BIA/Kelsey and Manta]. The key audience demographic on an efficient website is returning visitors—visitors that return after having a positive first- experience.

The challenge with designing experiences in the past has been the lack of ability to quickly and affordably test the usability of a web or interface design. Prior to Adobe XD, designers had to create static versions of their designs and then imagine what the live interaction would be, and hope their clients could imagine this too. Coding multiple concept designs by engineers was too costly to be part of an iterative design process.

User interface design is crucial in the first impression of a first-time visitor. The consumer wants to see the product, learn about the product, and imagine themselves using the product. These three aspects of visual and imaginative stimulus can finally be visualized, developed and achieved with use of a user experience design program such as Adobe XD.

ESTIMATE REQUEST

Send us a note about your project and we’ll quickly setup a call time to talk about how we can help you. We can usually quote you pricing and turn-around time on the first call.

ADDITIONAL RESOURCES

For more information on the most popular E-Commerce systems that we use for web site design, visit these partner sites below.