Website Design

DIGITAL MARKETING | E-COMMERCE | MOBILE OPTIMIZED

WEB SITE DESIGN

We’ve been designing web sites since the dial-up days, and even helped developed the first versions of what’s now called Apps. Ask David if you want the whole boring story (he loves telling it). Thankfully, we now live in the age of high-speed Internet. No other element of branding has evolved at the speed of Web Design. And, along with Web Design comes a whole category of things we now call Digital Marketing. Uh oh… Silicon Valley hipsters manning the espresso machine, right? No, just pretty smart people who know how to code and make email, social media and Internet advertising campaigns work together to get stuff sold. And, the analytics that tell you it’s working. You may not be selling your products online, but you are always selling your brand. We can help you do both. And no, we’re not bigging ourselves up, but generally speaking you will get better results from an established web development agency.

HTML 5

Are you wondering how we got to 5 and you still don’t even know what HTML means yet? Don’t worry. Most people don’t and that’s ok. Hyper-Text Markup Language was the first version of the Internet. Words with active links were clickable and took you to other web pages. Now, it’s way more complex than that, but the name stuck for some reason. HTML 5 is the current Internet standard that includes mobile device compatibility. Google will demote your search ranking if your site is not HTML 5 compliant, so it’s pretty important. We only code in HTML 5 now so we’ve got you covered.

E-COMMERCE

It’s a great time to be selling online. There are so many E-Commerce platforms available that it’s hard to make a bad choice. If you are only selling on Amazon, then you may just need a nice design for your Storefront. We do that. If you want to sell products directly from your own E-Commerce Web Site, we’ve got you covered there too. We customize the many templates available within E-Commerce platforms like Shopify, Magento, and BigCommerce. We give your site unique character that matches your brand and gives your customers the confidence they can buy with confidence.

WORDPRESS

What started out as a simple platform for do-it-yourself bloggers has evolved into the premier content management system on the Internet. WordPress is the most widely used platform for web site design. We use it a lot because it makes web development fast, inexpensive for you, and delivers breathtaking web experiences. Plus there are so many plug-in widgets you can add inexpensively, that there is virtually nothing you can’t accomplish on the WordPress platform. And, it’s still good for blogging too.

SEO

Search Engine Optimization is the ‘why’ behind the ‘what’ in Web Site Design. It’s the stuff under the hood that you can’t really see, but Google’s spiders eat that stuff up and make a decision on how to rank you relative to your competition. A successful SEO strategy will setup the architecture of your site and the content of it’s pages in a way that Google’s algorithms see your site as a good match for the products and services your customers are searching for. It’s why beautifully designed sites can rank so poorly and ugly sites rank so high. You can have both! We knew you’d like that.

DIGITAL MARKETING

This is the catch-all category for the many ways we promote, connect, nurture and engage customers online. There are so many platforms, tools and strategies for digital marketing that the topic gets confusing really fast. We will help you with a plan to market your products and services online that uses the things that make sense and prove profitable. Emphasis on the word ‘prove’ because we are strong believers on justifying what works with analytics. If we can’t see the ROI in a tactic, neither will you because you get visibility into everything we do. And we like to do more of what works, and less of what doesn’t. Pretty smart, huh?

Deal Design Named Global Leader in Packaging Design by Clutch

Deal Design Named Global Leader in Packaging Design by Clutch

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

Deal Design is a full-service branding agency located in San Diego, California. We specialize in packaging and label design, brand development, catalog design, product photography, graphic design, website design, and digital marketing. Deal Design was first named a Top Designer by Clutch in 2018 and was named a Global Top B2B Company later that year. We are happy to announce that Clutch has awarded Deal Design as a Global Top B2B Company again in 2019! 

Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback. 

Deal Design's reviews on Clutch"We are honored to be featured as a 2019 Global Leader. We're looking forward to another strong year of collaborating with our exceptional clients and helping them build world-class brands!" David Deal

We are grateful to have received this award and to be recognized for our commitment to providing excellent service to our clients. We value our ongoing partnership with Clutch because it allows businesses to make an informed decision to work with us. Deal Design is grateful for the recognition Clutch gives us for serving our clients well!

Check out our reviews on Clutch to learn about how Deal Design can accelerate your brand.

Or, explore our packaging design protfilio.

Grow your business with Digital Marketing Automation

Grow Your Business with Digital Marketing Automation

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

When you hear the phrase “marketing automation,” you may picture a computer replacing the need for a marketing team, automatically performing the tasks marketing professionals get paid to do every day. While that might be a cool idea (as long as you’re not a marketing professional), it’s not actually what happens when you start implementing this tool. 

So, what does effective marketing automation look like? If you’re searching for a way to streamline your marketing efforts and respond instantly to customer interactions with your brand online, utilizing marketing automation may be just the right solution. 

What is Marketing Automation?

In a nutshell, marketing automation is a tool that identifies where your prospects are in the sales funnel so you can provide them with relevant content at just the right time. And it’s extremely useful for nurturing quality leads to become paying customers. It’s not a tool for spamming people, and it’s not about sending out unsolicited, generic email blasts. Good marketing automation is centered on the needs and desires of your customers and prospects, and it takes their evolving needs into account every step of the way. 

Marketing automation life of the lead

Source: SharpSpring

Email is a popular platform for marketing automation, but it certainly isn’t your only option. Automation software makes it possible for you to implement this genius strategy across multiple digital marketing channels, including social media. Having multiple points of reference about a lead’s online behavior can give you a better idea of their needs and interests. Then, you can provide them with content that relates to those topics.

Automation in Action

Good marketing automation does more than just send a delayed email when someone clicks on a link you sent them — it uses context about who leads are and what they care about to provide prospects with a good experience.

An example email workflow might look like this:

  1. You send an email invitation to download a free PDF guide to a targeted list of contacts.
  2. You send a thank-you note to everyone who downloaded the offer.
  3. A few days later, you send a follow-up email to the list of people who downloaded the guide, offering them a blog post on the same topic.
  4. Finally, when someone clicks the email link to your blog post, your sales team gets notified so they can follow up with them, since this person is now much more qualified and are more likely to buy. 

marketing automation workflow in action

Source: SharpSpring

Putting yourself in the shoes of your prospects, wouldn’t you much rather receive communication like this over generic email blasts you know have been sent to thousands of people? Even though the emails are automated, they are much more personal and catered to the readiness of the recipient. Personalization helps build trust, and people are more likely to buy from companies they feel are trustworthy. 

How Can Marketing Automation Benefit Your Business?

The reason many marketers are turning to automation is simple: those who use marketing automation tend to outperform those who don’t. According to a study done by the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, and 87% of top-performing marketing firms use this technology. 

87% of top-performing marketing firms use marketing automation.

When used wisely, marketing automation has the potential to transform your marketing process and results. The goal of automation is to streamline workflows, make them more efficient, and measure their results. These benefits are not just for marketing teams but are for sales teams, too. Automation identifies leads more effectively, making for a smoother transition between marketing and sales. 

While marketing automation is a great tool for generating new leads, it is also just as beneficial for nurturing the leads and customers that have already begun making their way through the sales funnel. Setting up automated engagement campaigns is a great way to continue generating interest from those who have already demonstrated curiosity or enthusiasm about your business. 

Automation allows you to focus your sales efforts on leads that show the most engagement e.g. interest in your brand. Using lead scoring, a valuable tool within any quality marketing automation system, enables your sales team to sort leads by a scoring system that ranks the most engaged leads by numerical score. They can spend more time pursuing warm leads while allowing cold leads to warm up over time.

Lead scoring graph; differentiate between hot and cold leads.

How to Know if Marketing Automation is Right for You

With growth, sometimes it becomes difficult to maintain the same level of one-to-one connection with customers manually. In situations like these, marketing automation is useful for cultivating relationships with large numbers of people already in the sales funnel.

While the potential results of marketing automation are enticing, it’s important to identify what goals you hope to achieve before you get started. This involves first identifying where your leads and prospects are in the buying process. At its core, marketing automation should be viewed as a personalization tool that guides people through the sales journey you create for them.

Marketing automation does not replace the need for steady top-of-the-funnel content that consistently draws in new leads. Instead, it complements your inbound marketing strategy, giving you more information about your customers’ needs and interests so that you can continue providing content that engages them. Marketing automation is most successful when you already have a large database of people to market to, so it’s important to have a strategy for generating new leads.

If you’re unsure of how to get started using marketing automation, or if you’re looking to accelerate your digital marketing strategy, consider reaching out to the pros. Deal Design is dedicated to providing our clients with the best custom digital marketing solutions. 

Contact us

adobe max 2019

Adobe MAX 2019: Future Trends in Design

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

Last week, the Deal Design team descended upon Los Angeles for Adobe’s annual three-day conference, Adobe MAX. By the end of it, each of us walked away with new creative inspiration and advancement in some technical skills within Adobe’s products. 

What is Adobe MAX?

Adobe MAX is the world’s largest design conference. This year, it drew about 14,000 attendees from 62 countries. Creative professionals and educators from all fields of design gathered to listen to creative thought leaders, learn about Adobe’s latest releases, and discover new techniques to accelerate creativity within their roles. 

Who goes to Adobe MAX?

Adobe MAX brings together top creative professionals from across the globe. Almost universally, attendees are people who use Adobe products to support their professional and/or personal creative endeavors. This includes:

  • Graphic, web, UX, and multidisciplinary designers
  • Video, film, motion graphics professionals
  • Photographers
  • Tech or business strategists
  • Illustrators
  • Art and creative directors

Adobe MAX 2019 brought together leaders interested in exploring new creative frontiers and bringing innovative ideas to their industries. As a team committed to staying on top of the evolution of design and creativity, Deal Design was there to learn about new technologies, tools, and trends to better serve our clients.

Highlights of Adobe MAX 2019

From an agency perspective, one of the things that made Adobe MAX an awesome experience was that our team members were able to attend classes and sessions that were most relevant to their individual roles. Even so, our collective takeaways were similar. 

Adobe MAX’s keynote speakers were creatives who work in a variety of different mediums, from hand-drawn illustrations to big-screen films. Among them were visual artist Shantell Martin, screenwriter and producer M. Night Shyamalan, and singer-songwriter Billie Eilish. It was inspiring to hear of these artists’ perseverance in the face of failure and to listen to stories about the development of their unique relationships with creativity.

On a more technical note, a major theme at Adobe MAX this year was the expanded use of… 

AR – (Augmented Reality)

AR translates movie screen makebelieve to powerful marketing tools in the real world. New tools including Adobe Aero are making AR accessible and affordable for brands and agencies to use in multichannel marketing. Check out Adobe’s demo here.

3D Technologies

Adobe presenters showed attendees how to leverage Adobe Dimensions, Photoshop, and Illustrator to create more 3D experiences in their design work, regardless of their field. Used in conjunction with Adobe Aero, 3D environments can be deployed to create amazing experiences for brands. See what we mean here.

We’re grateful to Adobe for providing us with opportunities to grow in the service of our clients. The Deal Design team is excited to continue delivering fresh perspective and creativity in everything we do.

Learn more about how Deal Design can accelerate your brand. 

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ADDITIONAL RESOURCES

For more information on the most popular E-Commerce systems that we use for web site design, visit these partner sites below.