Website Design

DIGITAL MARKETING | E-COMMERCE | MOBILE OPTIMIZED

WEB SITE DESIGN

We’ve been designing web sites since the dial-up days, and even helped developed the first versions of what’s now called Apps. Ask David if you want the whole boring story (he loves telling it). Thankfully, we now live in the age of high-speed Internet. No other element of branding has evolved at the speed of Web Design. And, along with Web Design comes a whole category of things we now call Digital Marketing. Uh oh… Silicon Valley hipsters manning the espresso machine, right? No, just pretty smart people who know how to code and make email, social media and Internet advertising campaigns work together to get stuff sold. And, the analytics that tell you it’s working. You may not be selling your products online, but you are always selling your brand. We can help you do both. And no, we’re not bigging ourselves up, but generally speaking you will get better results from an established web development agency.

HTML 5

Are you wondering how we got to 5 and you still don’t even know what HTML means yet? Don’t worry. Most people don’t and that’s ok. Hyper-Text Markup Language was the first version of the Internet. Words with active links were clickable and took you to other web pages. Now, it’s way more complex than that, but the name stuck for some reason. HTML 5 is the current Internet standard that includes mobile device compatibility. Google will demote your search ranking if your site is not HTML 5 compliant, so it’s pretty important. We only code in HTML 5 now so we’ve got you covered.

E-COMMERCE

It’s a great time to be selling online. There are so many E-Commerce platforms available that it’s hard to make a bad choice. If you are only selling on Amazon, then you may just need a nice design for your Storefront. We do that. If you want to sell products directly from your own E-Commerce Web Site, we’ve got you covered there too. We customize the many templates available within E-Commerce platforms like Shopify, Magento, and BigCommerce. We give your site unique character that matches your brand and gives your customers the confidence they can buy with confidence.

WORDPRESS

What started out as a simple platform for do-it-yourself bloggers has evolved into the premier content management system on the Internet. WordPress is the most widely used platform for web site design. We use it a lot because it makes web development fast, inexpensive for you, and delivers breathtaking web experiences. Plus there are so many plug-in widgets you can add inexpensively, that there is virtually nothing you can’t accomplish on the WordPress platform. And, it’s still good for blogging too.

SEO

Search Engine Optimization is the ‘why’ behind the ‘what’ in Web Site Design. It’s the stuff under the hood that you can’t really see, but Google’s spiders eat that stuff up and make a decision on how to rank you relative to your competition. A successful SEO strategy, as set up by Improve Marketing SEO Experts, will setup the architecture of your site and the content of it’s pages in a way that Google’s algorithms see your site as a good match for the products and services your customers are searching for. It’s why beautifully designed sites can rank so poorly and ugly sites rank so high. You can have both! We knew you’d like that.

DIGITAL MARKETING

This is the catch-all category for the many ways we promote, connect, nurture and engage customers online. There are so many platforms, tools and strategies for digital marketing that the topic gets confusing really fast. We will help you with a plan to market your products and services online that uses the things that make sense and prove profitable. Emphasis on the word ‘prove’ because we are strong believers on justifying what works with analytics. If we can’t see the ROI in a tactic, neither will you because you get visibility into everything we do. And we like to do more of what works, and less of what doesn’t. Pretty smart, huh?

Brand Building vs. Product Selling

Brand Building vs. Product Selling

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

Most businesses start up for the purpose of providing a product, service, or opportunity. So, when businesses begin to market their offerings, how does branding fit into the equation?

While a quality product is the cornerstone of a successful business, a brand is the framework that supports and showcases that product to the world. The inner mechanics of your business may be where the actual selling happens, but branding is essential to attracting the clients you need to make those sales. 

Together, a great product, a plan to sell it, and a distinguished brand to market it make the perfect combination. It’s possible to sell products without a brand backing them, but, when you think about the most successful businesses, those that come to mind probably have built a powerful brand that makes them stand out. 

A Brand Helps You Find Your Audience

Ideas for businesses usually come from a desire to solve a specific problem for a certain group of people. Most successful businesses have a narrowly defined target audience and are not trying to appeal to everyone. But sometimes, it can be difficult to define who you most want to reach with what you’re selling.

That’s where branding comes in and works its magic. A brand is a way to tell your business’s story, both visually and with words. Branding gives you the opportunity to share the personality and values behind your business, and this helps people with those same values find you. This is important not only for gaining an audience but also for keeping it in the long run – 89% of shoppers stay loyal to brands that share their values.

brand loyalty quote

If you’re focused on simply selling a product and not building a brand along with it, your messaging is likely very sales-heavy. Consumers are constantly being sold to. Instead of focusing on what you can get from them, brand-building allows you to focus on what you can give, and after you’ve built a foundation of trust with your audience, they will be more likely to hit “Buy Now” on your next offer.

Avoid Being Price-Shopped

Most products on the market are not without competition. When you think about your own shopping behavior, what factors determine which company you end up purchasing from? If there is nothing differentiating the large number of products you have to consider, you’ll probably end up deferring to price. 

Your brand is an opportunity to stand out from the pack. Aside from catching the viewer’s eye, a brand gives you the tools to create a reputation over time. As your business grows, consumers eventually get to know what it stands for and what they can expect from it in terms of quality, customer service, and standards. All of these elements tie into your brand’s identity, and they make it easier for people to choose you over competitors when the time comes to make a purchase decision, even if your prices are higher.

Branding Sets You Up For Long-Term Success

Selling products in the short-term may be a necessary goal to launch your business, but branding has the ability to set up your business for success in the long term. 

Brands tend to shift and change over time, just like people do. If you strictly focus on selling products and neglect your brand, you’ll likely have less flexibility when you want to pivot. Businesses that have built brands with loyal followings have an easier time shifting gears or heading in a new direction. 

For example, MVMT Watches was founded in 2013. The company quickly gained a reputation for its chic wristwatches as a result of both a quality product and modern lifestyle branding. After a few years of success, MVMT started selling fashion eyewear. Because their brand had already gained a reputation for superior innovation and trend-setting style, they had the freedom to expand their offerings to other accessories without needing to start from scratch    

The importance of a great product for your business cannot be overstated, and outsourcing the work of creative branding allows you to focus on the business of selling. Deal Design specializes in building brands that get noticed.

 

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Interview: Erica Carnohan on Content Creation for Brands

Interview: Erica Carnohan on Content Creation for Brands

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

When you visit a business’s website or receive an email from them, have you ever wondered who actually wrote the words you see onscreen? 

Written content is heavily involved in building a brand’s identity, and here at Deal Design, most of the writing we provide our clients comes from the mind of our Content Creator, Erica Carnohan. In this interview, Erica discusses her contribution to a brand’s marketing strategy, the writing process, the evolution of her relationship with creativity, and more.

The “Content Creator” title is relatively new to the industry. What is a Content Creator from your perspective?

From my experience as a Content Creator, we are people who produce content of any form, ranging from the written word to video, typically (although not always) for marketing purposes. The majority of my work is creating written content for brands that tells their stories, but it could also mean producing visual content for the internet – things like videos or social media graphics. There’s a really wide range of media that the Content Creator umbrella encompasses. But, at the heart of it, we’re storytellers.

Every brand is so unique and different. How do you come up with a strategy for telling a brand’s story?

I think it starts with really getting to know the client and their unique perspective on their business – why they created it and their vision for where it’s going in the future. It’s also really important to gain an understanding of the audience they want to market to. Once I have a better, big-picture grasp on that, I like for them to explain to me why and how they started, and then we can get into the details of what their offerings are. 

Sometimes, when people come to us, they just have ideas for a business. When they talk to us, it’s the first time they’re actually putting verbiage behind those ideas or saying them out loud to someone. So, after I understand where a client is coming from and what they’re trying to accomplish with their brand, then it’s my job to put words to that idea in a way that resonates with their target customers. That’s my process.

How does your process change based on the medium you’re operating in?

The medium I’m creating in is typically dependent on the audience the content is for. So, I think that’s actually the piece of the puzzle that changes what I do most – who the content is for. There are certain demographics that are more likely to view content on the internet versus in a catalog, for example. 

My initial approach stays pretty constant across mediums. But for certain types of content, I have to do a little more digging into what the protocols and standards are for that channel because there are differences. Content tends to have a different tone depending on where it’s being shared. I try to familiarize myself as much as possible with content across mediums – pieces written for magazines, podcasts, videos, news outlets, and blog articles. 

After I get to know a brand, I think it’s important to establish and assume the voice of that brand. That definitely adjusts my process a little depending on who I’m writing for and who I’m writing to.

In an agency environment, there are Content Creators, Art and Creative Directors, Graphic Designers, and more. What is it like working with other creative professionals? 

I love working in an agency environment. I’m blessed to work with really adept and smart creative people. It’s taken me a while to view myself as a Creative for some reason, probably because my background is more technical. Working amongst people who have been steeped in creativity for a long time and who have accepted that as part of their identity has really helped me assume the role of a Creative. 

I feel inspired by the creativity that surrounds me every day. Everyone offers unique and different perspectives, and those aren’t always the perspectives my mind would originally produce. 

Sometimes clients come to us with their ideas written out really thoroughly, they have a great grasp on their brand’s message, and they’re only missing the visual elements. Other times, it’s vice versa, or it’s somewhere in the middle. Almost every situation gives us an opportunity to collaborate with one another because we need both the written and visual components to make a brand stand out and succeed. I really enjoy the collaboration necessary to make that happen. 

I’m learning that the creative process is rarely linear; it’s evolutionary. We each work on different edges of a project, and when it all comes together, we sometimes need to make adjustments to our own contributions in order to make everything fit together. It’s all about the end result. 

What is the biggest challenge you face as a Content Creator?

It’s been a challenge for me to work with a huge variety of clients who offer completely different products and services. It’s a bit of a learning curve. I’ve learned about so many different industries and businesses; for every new client, I typically need to get familiar with new terminology or jargon. I have to adapt very quickly to brands that are so vastly different in style, voice, messaging – everything. But it’s fun, and it’s a good challenge.

Also, people often come to us with really great ideas for brands, but there’s a flushing-out process that has to happen initially to define their offerings more concretely. I think the best results happen when clients have a solid idea from the beginning about what they’re trying to do. Then, it’s just a matter of translating that idea in a way that appeals to people.

If you couldn’t be a Content Creator, what would you be?

I would still be writing I think, either screenwriting for films or authoring books. 

It’s funny because when I first went to college, I was a Computer Science major, and I really thought I was going to end up an engineer. But looking back, writing has very much been a common thread throughout my whole life. I love that it’s kind of an amalgam of creativity and technicality – because there are rules when it comes to writing, but you also have creative freedom to break those rules and express yourself. I think stories have the power to change the world, and I couldn’t imagine myself working in a career that didn’t allow me to tell stories in some way. 

Looking for help in telling your brand’s unique story? 

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Deal Design Named Global Leader in Packaging Design by Clutch

Deal Design Named Global Leader in Packaging Design by Clutch

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design

Deal Design is a full-service branding agency located in San Diego, California. We specialize in packaging and label design, brand development, catalog design, product photography, graphic design, website design, and digital marketing. Deal Design was first named a Top Designer by Clutch in 2018 and was named a Global Top B2B Company later that year. We are happy to announce that Clutch has awarded Deal Design as a Global Top B2B Company again in 2019! 

Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback. 

Deal Design's reviews on Clutch"We are honored to be featured as a 2019 Global Leader. We're looking forward to another strong year of collaborating with our exceptional clients and helping them build world-class brands!" David Deal

We are grateful to have received this award and to be recognized for our commitment to providing excellent service to our clients. We value our ongoing partnership with Clutch because it allows businesses to make an informed decision to work with us. Deal Design is grateful for the recognition Clutch gives us for serving our clients well!

Check out our reviews on Clutch to learn about how Deal Design can accelerate your brand.

Or, explore our packaging design protfilio.

ADDITIONAL RESOURCES

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