Website Design

DIGITAL MARKETING | E-COMMERCE | MOBILE OPTIMIZED

WEB SITE DESIGN

We’ve been designing web sites since the dial-up days, and even helped developed the first versions of what’s now called Apps. Ask David if you want the whole boring story (he loves telling it). Thankfully, we now live in the age of high-speed Internet. No other element of branding has evolved at the speed of Web Design. And, along with Web Design comes a whole category of things we now call Digital Marketing. Uh oh… Silicon Valley hipsters manning the espresso machine, right? No, just pretty smart people who know how to code and make email, social media and Internet advertising campaigns work together to get stuff sold. And, the analytics that tell you it’s working. You may not be selling your products online, but you are always selling your brand. We can help you do both.

HTML 5

Are you wondering how we got to 5 and you still don’t even know what HTML means yet? Don’t worry. Most people don’t and that’s ok. Hyper-Text Markup Language was the first version of the Internet. Words with active links were clickable and took you to other web pages. Now, it’s way more complex than that, but the name stuck for some reason. HTML 5 is the current Internet standard that includes mobile device compatibility. Google will demote your search ranking if your site is not HTML 5 compliant, so it’s pretty important. We only code in HTML 5 now so we’ve got you covered.

E-COMMERCE

It’s a great time to be selling online. There are so many E-Commerce platforms available that it’s hard to make a bad choice. If you are only selling on Amazon, then you may just need a nice design for your Storefront. We do that. If you want to sell products directly from your own E-Commerce Web Site, we’ve got you covered there too. We customize the many templates available within E-Commerce platforms like Shopify, Magento, and BigCommerce. We give your site unique character that matches your brand and gives your customers the confidence they can buy with confidence.

WORDPRESS

What started out as a simple platform for do-it-yourself bloggers has evolved into the premier content management system on the Internet. WordPress is the most widely used platform for web site design. We use it a lot because it makes web development fast, inexpensive for you, and delivers breathtaking web experiences. Plus there are so many plug-in widgets you can add inexpensively, that there is virtually nothing you can’t accomplish on the WordPress platform. And, it’s still good for blogging too.

SEO

Search Engine Optimization is the ‘why’ behind the ‘what’ in Web Site Design. It’s the stuff under the hood that you can’t really see, but Google’s spiders eat that stuff up and make a decision on how to rank you relative to your competition. A successful SEO strategy will setup the architecture of your site and the content of it’s pages in a way that Google’s algorithms see your site as a good match for the products and services your customers are searching for. It’s why beautifully designed sites can rank so poorly and ugly sites rank so high. You can have both! We knew you’d like that.

DIGITAL MARKETING

This is the catch-all category for the many ways we promote, connect, nurture and engage customers online. There are so many platforms, tools and strategies for digital marketing that the topic gets confusing really fast. We will help you with a plan to market your products and services online that uses the things that make sense and prove profitable. Emphasis on the word ‘prove’ because we are strong believers on justifying what works with analytics. If we can’t see the ROI in a tactic, neither will you because you get visibility into everything we do. And we like to do more of what works, and less of what doesn’t. Pretty smart, huh?

Behavior-Based Marketing is Transforming the Business Landscape

Behavior-Based Marketing is Transforming the Business Landscape

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Imagine this: your dad’s birthday is this weekend, so you grab your phone and start sifting through an online store in search of a gift for him. Just after you’ve found the perfect barbecue accessory and put it in your shopping cart, you get an emergency call from your sister asking if you can babysit her kids tomorrow night. You agree, you hang up the phone, and you completely forget about the gift for dad.

Until… a few hours later, you receive an email from someone at Barbecues R Us asking if you’re still interested in purchasing the meat thermometer you left in your cart. You quickly log back on and complete the transaction, and thankfully, dad’s birthday is saved!

The reminder email you receive in situations like these is an example of behavior-based marketing automation, a strategy that is changing the way businesses interact with their customers. People are bombarded with messages all day long, many of which are from companies encouraging them to buy their product or service. In such a saturated market, many businesses are searching for better methods of connecting with potential and existing clients.

Stand Out From The Competition

The answer lies in personalization. People are far less likely to open a generic email they know was sent to thousands of people than they are to open one that speaks directly to them and addresses a specific need they have. But how can you know if a potential lead has a need that your business can fill?

According to research from Gleanster, over 50% of qualified leads aren’t ready to buy on the day they convert to your site, but that doesn’t mean they never will be. Sending an email to everyone who converts, then, may not be the best idea if over half of the people who visited your site may be annoyed by your attempt to sell to them.

Marketing automation software like SharpSpring includes features that allow you to identify when prospects are ready to buy or when they would most benefit from receiving content from you. Many of these softwares include workflows, which are like maps that allow you to visualize a potential buyer’s journey. They also assign lead scores to prospects as they engage with your content, so you can get a better idea of which leads are most likely to become clients. These tools allow you to put yourself in the shoes of your potential buyer and to automate marketing tasks, such as sending a targeted email, when he or she would be most receptive.

Automation Saves Time and Resources

One of the most attractive aspects of marketing automation is that it makes the marketing process more efficient. Instead of wasting time and money sending emails or making sales calls to people who are not interested in what you’re offering, you can focus your energy on building relationships with the most promising leads.

The goal here is not to eliminate the role of marketers but rather to make marketing more effective so that your business can quickly reach clients and generate more revenue. By automating tedious tasks like sending emails and posting on social media, marketers can focus more on creating valuable content for the people their brand is trying to reach.

Great Relationships Equal Great Business

At the heart of every successful business is a commitment to building and nurturing strong relationships with consumers. You know your current clients are already invested in your product or service, and it’s important to keep them engaged. In addition to excellent products, people are drawn to quality relationships, and automated marketing can help you stay on top of communication with existing clients without sacrificing authenticity.

At Deal Design, we understand the complexities of generating and nurturing leads. We offer expertise in integrating behavior-based marketing automation into your business model. Our marketing approach can help seamlessly connect your business with clients who are ready and willing to invest in your company’s offerings.

 

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Choosing the Right Colors to Represent Your Brand

Choosing the Right Colors to Represent Your Brand

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Color is a key aspect of design that greatly impacts the creation and development of a brand. The human mind perceives and associates different meanings with specific colors, and this is an important implication for design decisions. Because sight is one of our most vital senses as we go about daily life, color sparks ideas and generates specific memories and emotions. Colors have significance – for example, red is a color we associate with the words “warning” or “no”, while green means “go” or “life”. Bright hues tend to set a happy and positive mood while darker shades tend to signify the opposite. Within the psychology of colors, warm tones show excitement, optimism, and creativity; cool tones symbolize peace, calmness, and harmony. So, if mood and decision making are affected by color, choosing the right pigments to represent your brand is crucial.

When developing a brand, the product or service has a target market and a purpose geared toward sales. Identifying these components is the first step in choosing the right colors to represent your brand. Is the target market of the brand a student in his or her 20s? A technology user? Someone who is active and enjoys fitness? Do your products promote relaxation and a sense of calm? These aspects of your brand are crucial when selecting colors. The following are some colors with their accompanying feelings and emotions that are often used to represent brands.

1. Pantone Color of the Year 2019: PANTONE 16-546 Living Coral

Advertised as “vibrant, yet mellow,” this coral color exudes a fun, lighthearted vibe that isn’t at all domineering. It is uplifting and spirited, but it also keeps its cool. This color would be a smart choice for a millennial target market or for a product related to beauty or body care.

2. PANTONE 306 C

PANTONE 306 C

The color blue is commonly associated with tranquility. Brands can use this color to impart relaxing, soothing feelings surrounding their product or service.

3. PANTONE 18-3838 Ultra Violet

PANTONE 18-3838 Ultra Violet

Violet evokes slight drama and ingenuity. Its cooler tone balances its depth which makes a brand stand out while simultaneously communicating a sense of calm and ease. Purple hues such as these work best with innovation-centered brands wishing to differentiate themselves from the pack.

4. PANTONE 14-0848 Mimosa

PANTONE 14-0848 Mimosa

The human brain is naturally drawn to yellow shades because it evokes the warm, comforting sensation given off by the sun. This color has a happy, exuberant feel to it, so it is perfect for branding that aims to communicate joy and excitement.

5. PANTONE 15-0343 Greenery

PANTONE 15-0343 Greenery

For brands and products related to nature, a green color palette is a no-brainer. Green hues give off earthy vibes and convey a “fresh start” concept.

First impressions are extremely important, especially when it comes to selling your products to consumers. A majority of the first impressions people make have to do with the feeling they experience when they encounter a product, and color use is a huge factor in determining that feeling.

What impression is your brand making on your target market? Deal Design can help implement clever use of color to elevate your brand and help you stand out from the crowd.

Amazon and Google Value Brands Over Products

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As digital marketers and online retailers have come to notice, the way people purchase items has drastically changed over the past 10 years. We use to shop online for generic items sold from a commodity-positioned e-commerce site. Now, those generic domains are being downgraded as authority sites thanks to Amazon’s introduction of Branded Storefronts and Google Rankings that favor brand domains over generic domains.  These goliaths of the Internet are the leading forces shaping the growing importance of developing a brand online shopping – not just selling products.

Amazon introduced branded stores in 2017, marking a shift in thinking for the leader in e-commerce. Amazon is now allowing consumers to search based on brands, not just product types. There is evidence that branded stores on Amazon are being organically ranked higher than generic product listings.

Google has been favoring brand name domains instead of generic names like “autopartsproducts.com” for several years now. Exact match domains (EMDs) appear to be given a lower authority ranking by Google, in favor of branded domains. Consumers who are searching “auto products” will be given websites of brand domains that are specific and established far before they are presented with autopartproducts.com.

In a recent article from WordStream, the author articulates that EMDs lost their value in online search engines when consumers became conditioned to distrust generic web domains.

Using these market forces as predictors of future trends, it is obvious to see that brands are here to stay. Building a strong online brand presence is still essential to selling online and at retail. Even as digital development are moving at a blinding pace, the value of strong brand remains constant. So ask yourself, are you building a brand line of products and services, or just selling products and services?

ESTIMATE REQUEST

Send us a note about your project and we’ll quickly setup a call time to talk about how we can help you. We can usually quote you pricing and turn-around time on the first call.

ADDITIONAL RESOURCES

For more information on the most popular E-Commerce systems that we use for web site design, visit these partner sites below.