Website Design

DIGITAL MARKETING | E-COMMERCE | MOBILE OPTIMIZED

WEB SITE DESIGN

We’ve been designing web sites since the dial-up days, and even helped developed the first versions of what’s now called Apps. Ask David if you want the whole boring story (he loves telling it). Thankfully, we now live in the age of high-speed Internet. No other element of branding has evolved at the speed of Web Design. And, along with Web Design comes a whole category of things we now call Digital Marketing. Uh oh… Silicon Valley hipsters manning the espresso machine, right? No, just pretty smart people who know how to code and make email, social media and Internet advertising campaigns work together to get stuff sold. And, the analytics that tell you it’s working. You may not be selling your products online, but you are always selling your brand. We can help you do both. And no, we’re not bigging ourselves up, but generally speaking you will get better results from an established web development agency.

HTML 5

Are you wondering how we got to 5 and you still don’t even know what HTML means yet? Don’t worry. Most people don’t and that’s ok. Hyper-Text Markup Language was the first version of the Internet. Words with active links were clickable and took you to other web pages. Now, it’s way more complex than that, but the name stuck for some reason. HTML 5 is the current Internet standard that includes mobile device compatibility. Google will demote your search ranking if your site is not HTML 5 compliant, so it’s pretty important. We only code in HTML 5 now so we’ve got you covered.

E-COMMERCE

It’s a great time to be selling online. There are so many E-Commerce platforms available that it’s hard to make a bad choice. If you are only selling on Amazon, then you may just need a nice design for your Storefront. We do that. If you want to sell products directly from your own E-Commerce Web Site, we’ve got you covered there too. We customize the many templates available within E-Commerce platforms like Shopify, Magento, and BigCommerce. We give your site unique character that matches your brand and gives your customers the confidence they can buy with confidence.

WORDPRESS

What started out as a simple platform for do-it-yourself bloggers has evolved into the premier content management system on the Internet. WordPress is the most widely used platform for web site design. We use it a lot because it makes web development fast, inexpensive for you, and delivers breathtaking web experiences. Plus there are so many plug-in widgets you can add inexpensively, that there is virtually nothing you can’t accomplish on the WordPress platform. And, it’s still good for blogging too.

SEO

Search Engine Optimization is the ‘why’ behind the ‘what’ in Web Site Design. It’s the stuff under the hood that you can’t really see, but Google’s spiders eat that stuff up and make a decision on how to rank you relative to your competition. A successful SEO strategy will setup the architecture of your site and the content of it’s pages in a way that Google’s algorithms see your site as a good match for the products and services your customers are searching for. It’s why beautifully designed sites can rank so poorly and ugly sites rank so high. You can have both! We knew you’d like that.

DIGITAL MARKETING

This is the catch-all category for the many ways we promote, connect, nurture and engage customers online. There are so many platforms, tools and strategies for digital marketing that the topic gets confusing really fast. We will help you with a plan to market your products and services online that uses the things that make sense and prove profitable. Emphasis on the word ‘prove’ because we are strong believers on justifying what works with analytics. If we can’t see the ROI in a tactic, neither will you because you get visibility into everything we do. And we like to do more of what works, and less of what doesn’t. Pretty smart, huh?

chatbots: the new ai in digital marketing

Chatbots: The New AI In Digital Marketing

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design | No Comments

While the term “artificial intelligence” may seem like it belongs in engineering circles, AI is increasingly permeating the lives of all kinds of people — especially those who use online messaging services. You may have come across one such instance of this technology while shopping for shoes online or checking out a business’s Facebook page. 

It’s automated. It’s conversational. It’s a Chatbot.

What is a Chatbot?

Chatbots are programs that automatically engage with received messages. They can live in any major chat product, such as SMS text, website chat windows, or social messaging services like Facebook or Twitter. 

The purpose of a Chatbot is to identify a user’s intent, then provide relevant information or perform a certain follow-up action in real time. 

Chatbots for Marketing

Utilizing Chatbots for marketing purposes makes a lot of sense. Facebook recently released data that shows why:

ChatBot Statistics

People are now using messaging apps more than they are using social media networks. When you’re building a business, it makes the most sense to build it where your customers are. And because the Chatbot trend is still relatively young, utilizing it for marketing is a great way to make your business stand out. 

Well-constructed Chatbots can be a form of behavior-based marketing. This means your Chatbot can provide product recommendations or pertinent information for users based on the data it gathers from them. In a sense, they can act like retail assistants, mirroring the types of interactions you would have in a physical store.

The Value of Chatbots

It’s easy to see why Chatbots are growing in popularity, but what are the potential benefits for your specific business? 

bar graph showing predicted use cases for chatbots

Drift’s State of Chatbots Report illustrates the most common reasons customers interact with a Chatbot. In these scenarios, your business benefits, and so does your customer. Each task your Chatbot automates is a task taken off an employee’s to-do list, and users are met with immediate solutions to their problems.

Increase Customer Engagement

There are several different points at which customers interact with and get to know your brand. Messaging platforms are one of these points of interaction. A well-designed Chatbot engages your clients and allows you to get to know more about them — how they found you, what they are looking for, and how you can be of service.

chatbot conversation with customer

Interaction with our Deal Design Chatbot

Provide Support Outside of Business Hours

With today’s messaging services, people can contact your business at any hour of the day or night. You can’t realistically expect to respond to every inquiry immediately, especially as your business grows. 

Chatbots reply instantly to users, giving them the information they need right when they ask for it. Meeting the communication standards of today’s customers creates a positive impression of your brand. A fast response time demonstrates you care about your clients’ needs, and Chatbots make it easy. 

Generate New Leads

Users navigate to your site or social page for a variety of reasons. Some of those users have a real interest in purchasing your products or requesting your services. Chatbots can provide them with information and incentives for pulling the trigger on a purchase decision. 

Certain bots even have functionality that allows people to subscribe to your bot in the same way they subscribe to your emails. You can then follow up with chat blasts or targeted messaging that speaks directly to their desires.

Chatbots streamline interactions with your business. Every brand is unique and requires different types of messaging. Chatbots are a versatile solution that speaks to the current generation of consumers and makes your message stand out. 

Deal Design has the experience and expertise to design a Chatbot for your brand that engages consumers at the right time and helps convert prospects into customers. 

Contact us

 

An interview with Nancy Deal, designer woman sitting and smiling intently at camera

An Interview with Nancy Deal

By | Catalog Design Blogs, Graphic Design Blogs, Packaging Design Blogs, Product Photography Blogs, Web Site Design | No Comments

Since we interviewed one of our principals, David, last month, it only seems right that we spotlight Deal Design’s other principal, Nancy Deal. In this exclusive interview, we chat about her path to graphic design, the simultaneous beauty and struggle of being a woman and running a business alongside her husband, and how she stays inspired.


What first led you to explore graphic design as a career?

For me, it was a path of creativity. Before I was in design, I was in dance, and that wasn’t going anywhere for me. I had a back injury, so I was searching for creative outlets, and I went to Laguna Pageant of the Masters. There were all these beautiful exhibits and artists, and one of them happened to be an art school.

For some reason, I just decided to take a leap. I’m going, “I’m not a painter, I’m not a drawer, but let’s see what they do.” And that’s really how it all started. I just kept finding my way, kept trying things. “Maybe I can paint. Nope, can’t paint.” “Maybe I can draw. Nope can’t draw.” “Oh, I can do photography, not bad at that. Oh, I’m really pretty good at design.” Those meshed together with choreography and music and everything I’ve done. So it was a good match.

What inspires your creativity?

Actually, everything inspires my creativity. I can go to the grocery store, I can be driving and just [get inspired by] the landscape. Pinterest is great for creativity, not for finding answers but, it’s like flipping through a magazine for me. I love going to the bookstore with a coffee and going to the Design section or the magazines and not buying anything, just flipping through [them]. I’m constantly kind of keeping a diary of images and things in my head. And when they repeat, I know I’m supposed to do something with them, and that’s going to be my next design project.

What is the most memorable project you have worked on at Deal Design?

There have been many of them. My best design projects were my kids. *Laughs* To tell you the truth, that was a big consideration for me when I was trying to pick out a career path — how could I be a mom and have a career? I kind of stepped in and out of the role of designer depending on what was going on in our home life, but it was a really good match to allow me to be the kind of mom that I wanted to be, which was to inspire these little spirits that were brought into my life. So for me, that was probably my biggest design project, or how I looked at it, was raising these little souls. 

But, here at the agency, there have been some really satisfying [projects], then there have been artistic [ones], and then there have been [some in which] the client just grew. So they kind of have different categories for me because it’s not all about money and success. It’s about the place we were in as we were designing it, if that makes sense. 

One of my most memorable [projects] was Yamaha guitars — we set up a tent in the agency and the kids slept there and played while David and I worked crazy hours to try to turn it. It’s a happy, fun memory because we all participated together. 

Some of my most satisfying [projects] have been skincare lines. [They were] not necessarily super visible, though some are extremely successful now; back in the day, they weren’t when we were working on them. It’s really satisfying. 

Other than that, it’s more about getting to know the client and how appreciative they are for your work. Relationships are really important to me. We have a client we’ve worked with for going on 15 years now, and we still comment on each other’s social. That’s always fun, to have those kinds of relationships.

Do you have any business, career, or design role models?

For some reason, Twitter’s turned into my [way of] following design, and [I follow] a lot of women. So [my role models are] more social groups. I love the social media aspect because they don’t have to be famous to be interesting, and that’s what’s so fun. It doesn’t have to be on the cover of a famous magazine or a book — I just love seeing people’s work. 

If I were to name somebody that I’m just in awe of still, which is why I was so excited that Adobe Max has her, it’s Annie Leibovitz, a famous photographer [who] has done amazing work. I’ve loved her work — black and white especially. All her images are just gorgeous. Which is why I kind of have to go to Adobe Max now! I’ve been following her forever! 

And then artist-wise, it’s so funny, David and I have the same [role model] — Rauschenburg is probably our number one, which is why we still love going to MoMA in LA and seeing his work. We’ve seen it over and over and over, but it’s just really cool work.

What is the biggest challenge you face in your role, and how do you overcome it?

The biggest challenge is being a woman, and really taking on my role as a mother — that has meant as much to me and [has been] as big of an honor as being a working woman. When the kids were young, it was extremely stressful — working and volunteering for the local elementary school Arts Attack program, homework, church marketing and outreach meetings, facilitating and designing women’s retreats. The extra challenge has been working with David — keeping a healthy marriage and working together. We’ve learned a lot over the years.

Is there an achievement or contribution you are most proud of?

I think there are multiple. Before I stepped into agency work, it probably would’ve been choreography — having the chance to do commercial work and do a couple of commercials. I worked with music programs and was a judge for 12 years. 

Agency-wise, again I go to the skincare — SkinMedica, Glymed Plus, Dr. Michelle Copeland — all of them are doing really well. SkinMedica is an international brand now. And I’ve been really proud of the work we’ve been doing for REEF and Pearson Farm with their catalogs. 

We’ve also done promotions and marketing for San Elijo Dance and Music Academy’s Annual Nutcracker. We designed the logo and website for the production, and we did all the marketing for the promotional side event, the Sugar Plum Fairy Tea. We all loved working on this event.

What are your hopes for the future of Deal Design?

I see us being a full-service brand agency, which we’ve always said because we’ve always had the capabilities. But for some reason, we just didn’t put it all together. I think we’re hitting this stage in our life where we have some free brainpower. I don’t have an expectation, but I do envision growth, and I’m excited to see where this takes all of us. I’m really excited about what’s coming. 

 

Partnering with qualified leaders and creative minds could be the next step in transforming your idea into a reality. Contact us to find out how Deal Design can help create and market your unique brand.

If you’re interested in following Deal Design’s journey, connect with us on Facebook.

 

line of people sitting on their smartphones, the ins and outs of social media marketing

The Ins and Outs of Social Media Marketing

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Social media marketing has become a necessity for any business hoping to attract customers. Human beings are attracted to stories, and social media gives brands the opportunity to tell theirs in a way that is authentic and engaging.

While it’s true that social media is now quite saturated with advertisements, marketing on social networks is one of the most effective ways to identify and reach your business’s target demographic. So, how does it all work?

Social Media Marketing Defined

Most of us have at least a surface-level understanding of what constitutes a social media network. But what exactly does it mean to market a product or service on these platforms?

Social media marketing (SMM) is a form of online marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals.

This includes posting text or image updates, blogs, videos, and other content with the intention of driving audience engagement. SMM also involves paid social media advertising, or paying for advertisements to be placed on users’ social media feeds.

Channels Worth the Investment

Social media has grown to be a key component in many businesses’ marketing arsenals, and it’s easy to see why: if you’re attempting to reach people, you need to have an active presence where those people are. And, for better or worse, people are on social media.

With an average of 1.59 billion daily active users on Facebook, it would be unwise for anyone attempting to grow and market a business to ignore such a huge opportunity to reach potential customers.

Social media platforms allow you to target users based on factors like age, location, and user behavior (such as the pages someone has liked or followed), meaning your content and promotions land more easily in front of the right people. On top of this, the ROI on social media ads is more cost-effective than Google AdWords.

90% of marketers say social media has increased their business exposure quote

Social media marketing is tied to a variety of real results that benefit your business. Ninety percent of marketers say social media has increased their business exposure. Other reasons businesses of all kinds use SMM include:

  • Increasing traffic to their website
  • Creating and developing a positive brand identity
  • Building conversions
  • Raising brand awareness
  • Easily monitoring the effectiveness of different campaigns and strategies

Reach Your Business Goals

Every successful marketing campaign starts with clarity of intention. That’s why it’s important to get clear from the start about which goals you hope to accomplish with SMM. As you’re considering these goals, it may be helpful to ask yourself some questions:

  • Who am I attempting to reach with this social media campaign?
  • What measurable results am I hoping to achieve through SMM?
  • On which channels would my target audience most likely hang out?
  • What message am I attempting to convey through SMM?

When it comes to formulating a social media strategy for your business, remember you don’t have to reinvent the wheel. Chances are, lots of other businesses in your industry are already marketing on social media. You can learn from their successes and failures through observation, and this will give you insight into the interests of your target audience.

Good use of social media tends to be one very important piece of overall successful marketing. When you pair it with quality content and beautiful branding, your business is sure to make an impact.

We at Deal Design are here to help you navigate the ins and outs of social media marketing so you can stand apart from the competition at every level. Find out how our team can help you formulate the right strategy to achieve your business goals.

Contact us

ADDITIONAL RESOURCES

For more information on the most popular E-Commerce systems that we use for web site design, visit these partner sites below.