It may surprise you that, for many products, the packaging costs more than the product. For others, the packaging has to be so minimal that its almost invisible. But, it’s still critical to the sale. We authored an article series called the 7 Secrets of Powerful Packaging Design that was featured in HOW Magazine. (HOW is for designers what the Wall Street Journal is for Bankers.) You can download it for free below. There are so many options for packaging that thinking about it can quickly give you a headache. Engineered shapes. Substrate materials. Print effects. Sourcing components. Mayday, Mayday, attention span crashing! Don’t worry. We’ll help you navigate through everything and design a packaging solution that looks amazing, makes sense, and gets people buying.
FOOD | BEVERAGE | SKIN CARE | RETAIL | LUXURY
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We are packaging designers who believe the most valuable asset your company can own is its brand so we treat you and your brand with honor.
We orchestrate a creative symphony of imagery, color, texture, materials and language that drives product sales through packaging design.
We deliver print production-ready packaging designs setup to your manufacturer’s specifications and project management during production.
When you select Deal Design as your graphic designer, you get much more than artwork.
You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. We evaluate the competitive landscape and devise a design plan to ensure your products stand out from your competition.
” We manage every aspect of your brand’s package design including concept development, product and lifestyle photography, illustration, color palette selection, design exploration, creative writing, FDA labeling compliance, pre-production artwork, print-ready electronic file creation and management of the entire print process. “
We work with your internal marketing, design and branding teams to ensure your packaging design meets expectations and brand identity standards. We see the packaging designs through to final execution with your selected manufacturers and printers to ensure everything runs on time, within budget and the result goes beyond expectations.
Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.
We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.
Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.
We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.
Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.
We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.
The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.
We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.
We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.
WHY CHOOSE DEAL DESIGN AS YOUR PACKAGING DESIGNER?
PACKAGING DESIGN PROCESS
With over 16-years of experience, Deal Design has developed a packaging design process that ensures maximum creativity and speed of service while minimizing cost.
With a proven track record for successful graphic design that sells products, Deal Design has developed a brand design process that ensures maximum creativity and speed of service while minimizing cost.
We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful packaging designs, cost-reduction strategies for manufacturing, and winning brand strategies.
- COMPETITIVE ANALYSIS
Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes shelf-studies of the retail planogram, point-of-sale locations and options for merchandising your product. It’s important to stand-out as being different and better than your competition. Our goal is to make your product packaging capture attention immediately, jump off the shelf (or web page) and into carts that headed for in-store or online checkout.
- PACKAGING DESIGN STRATEGY
Next, we develop the strategic plan for your packaging design. This includes decisions about engineering, packaging materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final product package. Special attention is given to your target customer to ensure the strategy matches their affinities.
- CREATIVE WRITING
The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed on the package. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
- PHOTOGRAPHY AND ILLUSTRATION
Our strategy will dictate what raw imagery needs to be created to represent your product on the packaging design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
- PACKAGING DESIGN
This is the phase where everything comes together. Our packaging designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We create physical 3D package mock-ups during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well.
- PACKAGING DESIGN PRODUCTION
When the winning package design style is selected, our packaging designers go to work on creating the print-ready electronic files needed to move the design into the pre-press phase. This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
- PRINT PRODUCTION
We act as your agent to ensure the final packaging manufactured matches the design you approved. Anyone with experience in packaging design and production can share about the frustrations of how their packaging didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.
PACKAGING DESIGNER AWARDS