PACKAGING DESIGNER

SERVING BRANDS WORLDWIDE

PORTFOLIO

Packaging Design | MiracleWipes for Paint
Label Design | Toller Iced Coffee
Packaging Design | Megabee
Packaging Design | Flye Rigid Box
Packaging Design | Gibson Guitars
Packaging Design | Relite Sports Drink
Packaging Design | Dr. Michelle Copeland
Packaging Design | Pearson Farm Gift Set
Packaging Design | RCA
Packaging Design | ViaSpa Healthcare
Packaging Design | Tasty Salad Dressings
Packaging Design | GlyMed Plus
Packaging Design | Cosmo
Packaging Design | Tasty Jams
Packaging Design | Point Loma University

 


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ABOUT US

 

WE ARE

We are packaging designers who believe the most valuable asset your company can own is its brand so we treat you and your brand with honor.

WE DO

We orchestrate a creative symphony of imagery, color, texture, materials and language that drives product sales through packaging design.

WE DELIVER

We deliver print production-ready packaging designs setup to your manufacturer’s specifications and project management during production.

16

Years

223

BRANDS

12

AWARDS

1872

PACKAGING DESIGNS


SERVICES

 

When you select Deal Design as your graphic designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. We evaluate the competitive landscape and devise a design plan to ensure your products stand out from your competition.

We manage every aspect of your brand’s package design including concept development, product and lifestyle photography, illustration, color palette selection, design exploration, creative writing, FDA labeling compliance, pre-production artwork, print-ready electronic file creation and management of the entire print process.

We work with your internal marketing, design and branding teams to ensure your packaging design meets expectations and brand identity standards. We see the packaging designs through to final execution with your selected manufacturers and printers to ensure everything runs on time, within budget and the result goes beyond expectations.


BRANDING

Your brand’s product package design is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand on your packaging. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for your packaging design to ensure you meet standards for quality, accuracy and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.


WHY CHOOSE DEAL DESIGN AS YOUR PACKAGING DESIGNER?

PACKAGING DESIGN PROCESS

With over 16-years of experience, Deal Design has developed a packaging design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful packaging designs, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes shelf-studies of the retail planogram, point-of-sale locations and options for merchandising your product. It’s important to stand-out as being different and better than your competition. Our goal is to make your product packaging capture attention immediately, jump off the shelf (or web page) and into carts that headed for in-store or online checkout.
  3. PACKAGING DESIGN STRATEGY
    Next, we develop the strategic plan for your packaging design. This includes decisions about engineering, packaging materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final product package. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed on the package. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be created to represent your product on the packaging design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. PACKAGING DESIGN
    This is the phase where everything comes together. Our packaging designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We create physical 3D package mock-ups during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well.
  7. PACKAGING DESIGN PRODUCTION
    When the winning package design style is selected, our packaging designers go to work on creating the print-ready electronic files needed to move the design into the pre-press phase. This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final packaging manufactured matches the design you approved. Anyone with experience in packaging design and production can share about the frustrations of how their packaging didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.


PACKAGING DESIGNER AWARDS

 

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Blog Articles

 

5 Guidelines for Naming Your Brand and Product

baby's face shocked with text "you named me what?!"

How to developing winning names that set you up for retail success Creating a name for your brand and product is the first step to success. As a branding agency with almost two decades of experience in this arena, we are often asked how its done. Here is Deal Design's 5

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New Packaging Design Standards: “Sell By” Dates Finally Defined

Sell-By-Date infographic shows a date on a carton of orange juice

When reading packaging design graphics, most people have no clear understanding of what “sell by” dates on food packaging are trying to tell them. But after 40 years of guessing, the grocery industry has decided to clarify the terms. On Wednesday, the Food Marketing Institute and the Grocery Manufacturers Association, the two largest trade

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Food Packaging Design – New FDA Labeling Guidelines for 2016

New FDA food labeling regulations side by side comparison of old and new label designs

What are the new FDA guidelines for labeling on food packaging design? Here is a summary of the changes and how they will benefit consumers and impact brand manufacturers as they evaluate updated packaging design requirements for all their SKUs. The FDA released new food labeling requirements in 2016 that must

Read More

 


Google Reviews

Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy with.read more
Brigid Ellen
Brigid Ellen
00:02 22 Aug 17
Deal Design did an excellent job on our new marketing brochure. David was innovative, professional and communicative throughout the entire process.read more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely recommend.read more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more
Tom Lien
Tom Lien
21:12 13 Mar 17
Having worked with Deal Design for over 12 years, I can share that they’re an amazing company that does top-of-the-line creative, strategic, amazing design work. They’re a reliable and flexible design company that you’ll be excited to work with.read more
Cheryl Miller
Cheryl Miller
14:39 04 Feb 17
One of the most creative and economical agencies that I've ever worked with. They have an amazing eye for design and concept in a variety of industries. I have worked with them for over 3 years and have been very happy with all the services received.read more
Quinn Allen-Wardell
Quinn Allen-Wardell
19:42 31 Jan 17
Deal Design is top notch. I could not be happier with the new packaging they designed. Attentive, dedicated, incredibly knowledgable, and most importantly...on budget.read more

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