PACKAGING DESIGN

FOOD | BEVERAGE | SKIN CARE | RETAIL | LUXURY

It may surprise you that, for many products, the packaging costs more than the product. For others, the packaging has to be so minimal that its almost invisible. But, it’s still critical to the sale.  We authored an article series called the 7 Secrets of Powerful Packaging Design that was featured in HOW Magazine. (HOW is for designers what the Wall Street Journal is for Bankers.) You can download it for free below. There are so many options for packaging that thinking about it can quickly give you a headache. Engineered shapes. Substrate materials. Print effects. Sourcing components. Mayday, Mayday, attention span crashing! Don’t worry. We’ll help you navigate through everything and design a packaging solution that looks amazing, makes sense, and gets people buying.

PORTFOLIO

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models.

PACKAGING DESIGN | LE REVE

PuroSound Headphones retail packaging design

Packaging Design | PuroSound

Packaging Design | MiracleWipes for Paint

packaging design portfolio example of 5 coffee bottles with colored labels on wooden table

Label Design | Toller Iced Coffee

Packaging Design | Megabee

packaging design of Flye smart credit card packaging. rigid box packaging with open lid and colorful blend of blue, purple and magenta colored lifestyle photo. Outer packaging design is a gray two toned linear wind image. Smart card is designed the same way with hand holding it to show its features.

Packaging Design | Flye Rigid Box

Catalog Design relite beverages

Catalog Design | Relite Beverages

Catalog Design for RCA packaging standards

Catalog Design | RCA Packaging Standards

packaging design for RCA Internet Antenna

Packaging Design | RCA Internet Receiver

packaging design for travel skin care kit

Packaging Design | Skin Care Travel Kit

Catalog design for Dr. Michelle Copeland skin care 2 page spread

Catalog Design | Dr. Michelle Copeland Skin Care

Athletix protein powder can design with logo and stylized running man in red and black

Packaging Desgin | Athletix Protein Powder

packaging design for age management skin care by GlyMed Plus

Packaging Design | Age Management Skin Care

AutoFinder product in gray case with foam insert and cavity spaces for all elements

Packaging Design | AutoFinder

Gibson Electric Guitar packaging design

Packaging Design | Gibson Guitars

Packaging Design | Relite Sports Drink

Dr. Michelle Copeland packaging design

Packaging Design | Dr. Michelle Copeland

Pearson Farm pecans packaging design

Packaging Design | Pearson Farm Gift Set

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ABOUT US

WE ARE

We are packaging designers who believe the most valuable asset your company can own is its brand so we treat you and your brand with honor.

WE DO

We orchestrate a creative symphony of imagery, color, texture, materials and language that drives product sales through packaging design.

WE DELIVER

We deliver print production-ready packaging designs setup to your manufacturer’s specifications and project management during production.

16

YEARS

223

BRANDS

12

AWARDS

1872

PACKAGING DESIGNS

SERVICES

When you select Deal Design as your graphic designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. We evaluate the competitive landscape and devise a design plan to ensure your products stand out from your competition.

” We manage every aspect of your brand’s package design including concept development, product and lifestyle photography, illustration, color palette selection, design exploration, creative writing, FDA labeling compliance, pre-production artwork, print-ready electronic file creation and management of the entire print process. “

We work with your internal marketing, design and branding teams to ensure your packaging design meets expectations and brand identity standards. We see the packaging designs through to final execution with your selected manufacturers and printers to ensure everything runs on time, within budget and the result goes beyond expectations.

BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.

WHY CHOOSE DEAL DESIGN AS YOUR PACKAGING DESIGNER?

PACKAGING DESIGN PROCESS

With over 16-years of experience, Deal Design has developed a packaging design process that ensures maximum creativity and speed of service while minimizing cost.

With a proven track record for successful graphic design that sells products, Deal Design has developed a brand design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful packaging designs, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes shelf-studies of the retail planogram, point-of-sale locations and options for merchandising your product. It’s important to stand-out as being different and better than your competition. Our goal is to make your product packaging capture attention immediately, jump off the shelf (or web page) and into carts that headed for in-store or online checkout.
  3. PACKAGING DESIGN STRATEGY
    Next, we develop the strategic plan for your packaging design. This includes decisions about engineering, packaging materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final product package. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed on the package. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be created to represent your product on the packaging design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. PACKAGING DESIGN
    This is the phase where everything comes together. Our packaging designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We create physical 3D package mock-ups during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well.
  7. PACKAGING DESIGN PRODUCTION
    When the winning package design style is selected, our packaging designers go to work on creating the print-ready electronic files needed to move the design into the pre-press phase. This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final packaging manufactured matches the design you approved. Anyone with experience in packaging design and production can share about the frustrations of how their packaging didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.

PACKAGING DESIGNER AWARDS

PACKAGING DESIGNER CASE STUDIES

ADDITIONAL RESOURCES

SEE PACKAGING DESIGN THAT INSPIRES US

Blog Articles

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models. Graphic Design BlogsPackaging Design BlogsProduct Photography Blogs
April 26, 2018

Selling Your Product From the Outside-in

Importance of packaging design for new products There is a great deal of importance in the packaging design of new product. If you are in the beginning stages of developing…
baby's face shocked with text "you named me what?!" Catalog Design BlogsGraphic Design BlogsPackaging Design Blogs
June 7, 2017

5 Guidelines for Naming Your Brand and Product

How to developing winning names that set you up for retail success Creating a name for your brand and product is the first step to success. As a branding agency with…
Sell-By-Date infographic shows a date on a carton of orange juice Graphic Design BlogsPackaging Design Blogs
February 17, 2017

New Packaging Design Standards: “Sell By” Dates Finally Defined

When reading packaging design graphics, most people have no clear understanding of what “sell by” dates on food packaging are trying to tell them. But after 40 years of guessing, the grocery industry…

GOOGLE REVIEWS

Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our business.read more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog process.read more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud of.read more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always appreciated.read more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy with.read more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely recommend.read more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more