LOGO DESIGN

IDENTITY | BRANDING | PRODUCTS | COMPANIES

This is the core of your brand’s identity. Logos should be creative, memorable and appropriate for your brand of products. Sometimes, that means they should be really simple. Other times, they need to be really flexible, so colors and words can change or be added and removed easily to support your product lines as you grow. Your logo becomes your identity. That’s a really important thing and it needs quality time spent getting to know you, understanding what makes your products unique, and knowing how to communicate that to consumers in the USA. That’s a level of dedication and experience you just can’t get from people working cheap off-shore.

PORTFOLIO

PURO word in minimalistic thin lines with rounded ends

LOGO DESIGN | PURO KIDS

Youthful-C words with solid colored circle as the O and bubbles rising from the O

LOGO DESIGN | YOUTHFUL-C

Gummie Shots word set straight on top of old weathered oak barrel end behind it. Carson'z Authentic Moonshine Shots runs around it in a circle

LOGO DESIGN | GUMMIE SHOTS

Lotus flower drawn as minimal lines with FLOR lettering below with stylized pointed ends

LOGO DESIGN | FLOR

Le Réve de Paris word set with long flowing leg coming off of the L

LOGO DESIGN | LE REVE

Red letter forms spelling The MLS with faded effects to white

Logo Design | The MLS

QR Code with Digital Dollar Text through the middle and folded up bottom right corner revealing golden dollar sign

Logo Design | Digital Dollar

Skull with half painful face, half happy face. Sunburst behind it. PartiStart word set below

Logo Design | PartiStartr

MiracleBrands words white set on blue oval with shine highlight

Logo Design | Miracle Brands

brand logo design for Xtendable

Logo Design | Xtendable

brand design logo for Tasty Foods

Logo Design | Tasty Foods

Brand Design logo for World Interactive

Logo Design | World Interactive

brand design logo for West Coast Ballet Theatre

Logo Design | West Coast Ballet Theatre

brand design logo for Villa Deco

Logo Design | Villa Deco

brand design for San Diego Parks and Recreation

Logo Design | San Diego Parks and Recreation

brand design logo for x-ringer products

Logo Design | X-Ringer

brand design logo for Snacktops

Logo Design | Snacktops

brand design logo for Skinmedica

Logo Design | Skin Medica

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ABOUT US

WE ARE

We are brand designers located in San Diego, California with a track record of successful brand design for retail products and services.

WE DO

We create stunning brand styles with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.

WE DELIVER

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

17

YEARS

236

BRANDS

13

AWARDS

4791

DESIGNS

SERVICES

When you select Deal Design as your logo designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your products stand out and your message is clear and unforgettable.

“We support your sales and marketing efforts through creative logo design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds.”

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.

BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.

WHY CHOOSE DEAL DESIGN AS YOUR LOGO DESIGNER?

BRAND DESIGN PROCESS

With a proven track record for successful graphic design that sells products, Deal Design has developed a brand design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful brand design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating point-of-sale locations, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your graphic design capture attention immediately, and convert viewers into customers.
  3. BRAND DESIGN STRATEGY
    Next, we develop the strategic plan for your brand design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final brand design. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed on the graphic design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. GRAPHIC DESIGN
    This is the phase where everything comes together. Our brand designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of designs during this phase so you can see exactly what the designs will look like when finished.
  7. GRAPHIC DESIGN PRODUCTION
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final design manufactured matches the design you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.

AWARDS

BRAND DESIGN CASE STUDIES

ADDITIONAL RESOURCES

BRAND DESIGN THAT INSPIRES US

Blog Articles

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models. Graphic Design BlogsPackaging Design BlogsProduct Photography Blogs
April 26, 2018

Selling Your Product From the Outside-in

Importance of packaging design for new products There is a great deal of importance in the packaging design of new product. If you are in the beginning stages of developing…
Product photography studio with lighting equipment around the table Graphic Design BlogsProduct Photography Blogs
November 3, 2017

Product Photography in the Age of Smart Phones

Professional Product Photography? Why do I need to hire a product photographer? I have an iPhone! The amazing technology going into smartphone cameras makes everyone believe they are now as…
Photo of press operators studying catalog design press forms as they come off a printing press Catalog Design BlogsGraphic Design BlogsUncategorized
November 1, 2017

Catalog Design: The Art and Science of Press Checks

Hundreds of hours designing, thousands of miles traveled sourcing, and piles of cash invested into manufacturing, and it all comes down to this: CMYK color on paper that acts as…

GOOGLE REVIEWS

Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our business.read more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog process.read more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud of.read more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always appreciated.read more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy with.read more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely recommend.read more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more