{"id":26540,"date":"2022-03-30T12:17:18","date_gmt":"2022-03-30T20:17:18","guid":{"rendered":"https:\/\/63249c54b9.nxcli.io\/?p=26540"},"modified":"2026-04-08T09:48:44","modified_gmt":"2026-04-08T13:48:44","slug":"the-full-guide-to-the-packaging-design-process","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/","title":{"rendered":"The Full Guide to the Packaging Design Process"},"content":{"rendered":"

Your packaging is more than just a container. Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Different elements like your brand colors, packaging material, and user experience come together to not just make your product stand out on the shelf, but to also drive customer loyalty. Here are the stages that go into designing a package that your customers will love.\u00a0<\/span><\/p>\n

Before Designing<\/h2>\n

\"Design<\/p>\n

Before designing packaging, asking the right questions is key to setting your brand up for success. Asking questions like, \u201cWhat is the purpose of the product and who is the target buyer?\u201d and \u201cIs there a brand style guide to establish consistency?\u201d will ensure your packaging tells the right story so you can connect with your target audience in a powerful way.<\/span><\/p>\n

Market Research<\/h2>\n

\"\"<\/p>\n

When shopping, consumers often make quick purchasing decisions, especially when they are in a grocery store going through a shopping list. Your brand\u2019s packaging should attract shoppers and convince them to make a purchase. Conducting research on shelf impact so your brand understands how the package will look like in stores will ensure the packaging design aligns with your business goals, driving sales.\u00a0<\/span><\/p>\n

Gather Content for the Packaging<\/h2>\n

\"Branding\"<\/p>\n

Content is then created or gathered for the packaging design. Elements such as imagery, copywriting, brand style guide, and package dimensions are some important pieces of content needed before the design phase.\u00a0<\/span><\/p>\n

Design Phase<\/h2>\n

\"\"<\/p>\n

The design phase is where brand elements come together to tell your brand story in a compelling way. Your packaging design will also adhere to any product packaging guidelines or regulations. Physical 3D package mockups are presented, so you can select which design best aligns with your vision.\u00a0<\/span><\/p>\n

Revision Stage<\/h2>\n

\"\"<\/p>\n

The revision stage is a process where your brand will review the presented designs and provide feedback. The designers will implement any necessary changes, ensuring the packaging is communicating the right message.\u00a0<\/span><\/p>\n

Prepare Files for Printing<\/h2>\n

\"Printing<\/p>\n

After the packaging design is approved in the revision stage, the design files are prepared for printing. This includes setting up the packaging dieline in vector format and having the correct colors ready to send off to the package manufacturer. Once the artwork has been set up correctly to ensure the final packaging matches the approved design, the design is ready to send off to the package manufacturer.\u00a0<\/span><\/p>\n

Package Manufacturing<\/h2>\n

The right packaging materials and factory are chosen based on your brand\u2019s budget, timeline, and needs. The details from the previous packaging design stages come together, resulting in a beautiful finished product.<\/span><\/p>\n

We hope this guide provides clarity on the different stages in the packaging design process. If you are in need of packaging design that tells your brand\u2019s story well and drives sales, reach out to <\/span>Deal Design<\/span><\/a> today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Your packaging is more than just a container. Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Different elements like your brand colors, packaging material, and user experience come together to not just make your product stand out on the shelf, but to also drive […]<\/p>\n","protected":false},"author":1,"featured_media":26541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,7,11,6,13,12,5,8,1,9],"tags":[],"class_list":["post-26540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-writing","category-catalog-design-blogs","category-copywriting","category-graphic-design-blogs","category-marketing-agency-blogs","category-marketing-blogs","category-packaging-design-blogs","category-product-photography-blogs","category-uncategorized","category-website-design"],"yoast_head":"\nThe Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"description\" content=\"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands\" \/>\n<meta property=\"og:description\" content=\"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Deal Design | Packaging Design for Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DealDesignINC\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T20:17:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T13:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aebb3391_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aebb3391_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/\"},\"author\":{\"name\":\"aebb3391_admin\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#\\\/schema\\\/person\\\/b0d21a6333a67a1f4cb78754a692e52e\"},\"headline\":\"The Full Guide to the Packaging Design Process\",\"datePublished\":\"2022-03-30T20:17:18+00:00\",\"dateModified\":\"2026-04-08T13:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Full-Guide-to-the-Packaging-Design-Process.jpg\",\"articleSection\":{\"0\":\"Brand Writing\",\"1\":\"Catalog Design Blogs\",\"2\":\"Copywriting\",\"3\":\"Graphic Design Blogs\",\"4\":\"Marketing Agency Blogs\",\"5\":\"Marketing Blogs\",\"6\":\"Packaging Design Blogs\",\"7\":\"Product Photography Blogs\",\"9\":\"Website Design\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/\",\"url\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/\",\"name\":\"The Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Full-Guide-to-the-Packaging-Design-Process.jpg\",\"datePublished\":\"2022-03-30T20:17:18+00:00\",\"dateModified\":\"2026-04-08T13:48:44+00:00\",\"description\":\"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Full-Guide-to-the-Packaging-Design-Process.jpg\",\"contentUrl\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/The-Full-Guide-to-the-Packaging-Design-Process.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/2022\\\/03\\\/30\\\/the-full-guide-to-the-packaging-design-process\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dealdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Full Guide to the Packaging Design Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/dealdesign.com\\\/\",\"name\":\"Deal Design | Best Package Design Company\",\"description\":\"Creativity that accelerates brands.\",\"publisher\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dealdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#organization\",\"name\":\"Deal Design | Packaging Design for Brands\",\"url\":\"https:\\\/\\\/dealdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Deal-Design-Logo-NEW-1.png\",\"contentUrl\":\"https:\\\/\\\/dealdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Deal-Design-Logo-NEW-1.png\",\"width\":1259,\"height\":368,\"caption\":\"Deal Design | Packaging Design for Brands\"},\"image\":{\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DealDesignINC\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dealdesigninc\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dealdesign.com\\\/#\\\/schema\\\/person\\\/b0d21a6333a67a1f4cb78754a692e52e\",\"name\":\"aebb3391_admin\",\"sameAs\":[\"https:\\\/\\\/dealdesign.com\"],\"url\":\"https:\\\/\\\/dealdesign.com\\\/index.php\\\/author\\\/aebb3391_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands","description":"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/","og_locale":"en_US","og_type":"article","og_title":"The Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands","og_description":"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.","og_url":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/","og_site_name":"Deal Design | Packaging Design for Brands","article_publisher":"https:\/\/www.facebook.com\/DealDesignINC\/","article_published_time":"2022-03-30T20:17:18+00:00","article_modified_time":"2026-04-08T13:48:44+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg","type":"image\/jpeg"}],"author":"aebb3391_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"aebb3391_admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#article","isPartOf":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/"},"author":{"name":"aebb3391_admin","@id":"https:\/\/dealdesign.com\/#\/schema\/person\/b0d21a6333a67a1f4cb78754a692e52e"},"headline":"The Full Guide to the Packaging Design Process","datePublished":"2022-03-30T20:17:18+00:00","dateModified":"2026-04-08T13:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/"},"wordCount":477,"publisher":{"@id":"https:\/\/dealdesign.com\/#organization"},"image":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#primaryimage"},"thumbnailUrl":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg","articleSection":{"0":"Brand Writing","1":"Catalog Design Blogs","2":"Copywriting","3":"Graphic Design Blogs","4":"Marketing Agency Blogs","5":"Marketing Blogs","6":"Packaging Design Blogs","7":"Product Photography Blogs","9":"Website Design"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/","url":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/","name":"The Full Guide to the Packaging Design Process - Deal Design | Packaging Design for Brands","isPartOf":{"@id":"https:\/\/dealdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#primaryimage"},"image":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#primaryimage"},"thumbnailUrl":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg","datePublished":"2022-03-30T20:17:18+00:00","dateModified":"2026-04-08T13:48:44+00:00","description":"Through your packaging design, your brand has the opportunity to tell a story that resonates with your target audience. Read to learn more.","breadcrumb":{"@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#primaryimage","url":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg","contentUrl":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/03\/The-Full-Guide-to-the-Packaging-Design-Process.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/dealdesign.com\/index.php\/2022\/03\/30\/the-full-guide-to-the-packaging-design-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dealdesign.com\/"},{"@type":"ListItem","position":2,"name":"The Full Guide to the Packaging Design Process"}]},{"@type":"WebSite","@id":"https:\/\/dealdesign.com\/#website","url":"https:\/\/dealdesign.com\/","name":"Deal Design | Best Package Design Company","description":"Creativity that accelerates brands.","publisher":{"@id":"https:\/\/dealdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dealdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dealdesign.com\/#organization","name":"Deal Design | Packaging Design for Brands","url":"https:\/\/dealdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dealdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2026\/04\/Deal-Design-Logo-NEW-1.png","contentUrl":"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2026\/04\/Deal-Design-Logo-NEW-1.png","width":1259,"height":368,"caption":"Deal Design | Packaging Design for Brands"},"image":{"@id":"https:\/\/dealdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DealDesignINC\/","https:\/\/www.instagram.com\/dealdesigninc\/"]},{"@type":"Person","@id":"https:\/\/dealdesign.com\/#\/schema\/person\/b0d21a6333a67a1f4cb78754a692e52e","name":"aebb3391_admin","sameAs":["https:\/\/dealdesign.com"],"url":"https:\/\/dealdesign.com\/index.php\/author\/aebb3391_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/posts\/26540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=26540"}],"version-history":[{"count":1,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/posts\/26540\/revisions"}],"predecessor-version":[{"id":28310,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/posts\/26540\/revisions\/28310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/media\/26541"}],"wp:attachment":[{"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=26540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/categories?post=26540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dealdesign.com\/index.php\/wp-json\/wp\/v2\/tags?post=26540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}