{"id":26496,"date":"2022-01-31T14:09:23","date_gmt":"2022-01-31T22:09:23","guid":{"rendered":"https:\/\/63249c54b9.nxcli.io\/?p=26496"},"modified":"2026-04-08T09:48:45","modified_gmt":"2026-04-08T13:48:45","slug":"5-must-haves-for-successful-packaging-design","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2022\/01\/31\/5-must-haves-for-successful-packaging-design\/","title":{"rendered":"5 Must Haves for Successful Packaging Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When shopping for a new product, packaging is the first thing customers notice. Your packaging can tell the story of your brand and help you connect with your target audience. When designing your packaging, here are the top things you should be thinking about:<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">1. Provide Clarity Through Your Branding and Messaging<\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26500\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/Brand.jpeg\" alt=\"Branding\" width=\"512\" height=\"341\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/Brand.jpeg 512w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/Brand-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When shopping, consumers are oftentimes trying to make a quick purchasing decision, especially if they have multiple items on their shopping list. Your packaging should quickly communicate the answers to questions like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the purpose of the product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What type of brand is behind this product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the packaging telling the right story?<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">2. Design a Package that Flies off the Shelf<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26501\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/packaging-design.jpeg\" alt=\"packaging design in a grocery store\" width=\"512\" height=\"336\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/packaging-design.jpeg 512w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/packaging-design-480x315.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The colors of your packaging should convey the feel of your product, whether you want to have an elegant touch as a luxury brand or communicate your value for sustainability as an organic food brand. Capturing emotions through your packaging colors can help you connect with your target audience, building a product that flies off the shelf. It\u2019s also important to use typography that\u2019s easy to read. Since consumers are trying to make a fast purchasing decision when surrounded by multiple products on a shelf, using the right typography will attract people to your products. Also including engaging images and graphics can help you tell the story of your product well.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">3. Use the Correct Material<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using high quality material in your packaging will communicate the quality of your product. Customers can tell the difference between packaging, so investing in the right material will showcase your value for quality and detail.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">4. Create a Strong User Experience<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26502\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/unboxing.jpeg\" alt=\"unboxing\" width=\"512\" height=\"358\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/unboxing.jpeg 512w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/unboxing-480x336.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Is your package easy to open? Unboxing videos have become increasingly popular on social media, and if you have excellent packaging, these videos could increase brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the size and shape of the packaging. The customer shouldn\u2019t struggle to use the product because of the packaging. Instead, the packaging should make sense based on the dimensions of the product. It should also be practical based on the product itself. For example, a more fragile product should have packaging that protects the product.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">5. Connect With Your Target Audience<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26503\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/target-audience.jpeg\" alt=\"\" width=\"512\" height=\"220\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/target-audience.jpeg 512w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2022\/01\/target-audience-480x206.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Designing for your target audience will help you make the strongest shelf-impact. Think about questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the product geared towards children or adults?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where will the product be placed? Is it mainly online? At a grocery store?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your packaging has the power to make a strong impact, building connection with your target audience and attracting new fans of your brand. If you\u2019re in need of packaging design that tells your story well, reach out to <\/span><a href=\"https:\/\/dealdesign.com\/\"><span style=\"font-weight: 400;\">Deal Design<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When shopping for a new product, packaging is the first thing customers notice. Your packaging can tell the story of your brand and help you connect with your target audience. When designing your packaging, here are the top things you should be thinking about: 1. Provide Clarity Through Your Branding and Messaging When shopping, consumers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,7,11,6,13,12,5,8,1,9],"tags":[],"class_list":["post-26496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-writing","category-catalog-design-blogs","category-copywriting","category-graphic-design-blogs","category-marketing-agency-blogs","category-marketing-blogs","category-packaging-design-blogs","category-product-photography-blogs","category-uncategorized","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Must Haves for Successful Packaging Design - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"description\" content=\"When shopping for a new product, packaging is the first thing customers notice. 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