{"id":26247,"date":"2021-06-21T21:03:12","date_gmt":"2021-06-21T21:03:12","guid":{"rendered":"https:\/\/63249c54b9.nxcli.io\/?p=26247"},"modified":"2021-06-21T21:03:12","modified_gmt":"2021-06-21T21:03:12","slug":"how-to-make-your-packaging-stand-out-on-amazon","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2021\/06\/21\/how-to-make-your-packaging-stand-out-on-amazon\/","title":{"rendered":"How to Make Your Packaging Stand Out on Amazon"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s nothing like seeing the Amazon truck pull into your driveway, which is basically the ice cream truck for adults. Opening an Amazon package is like opening a birthday present, and a significant part of the unboxing experience is seeing beautiful packaging. Your packaging isn\u2019t just a container\u2026 It&#8217;s also a marketing tool that can establish trust with your customers and get them excited about your brand.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26252\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-product-searches.png\" alt=\"\" width=\"512\" height=\"270\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-product-searches.png 512w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-product-searches-480x253.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">About 90% of consumers say they are more likely to buy products from Amazon than from other online platforms. Having your products on Amazon can increase brand awareness and drive more traffic to your business. But with the large amount of products on Amazon, what are ways to make your packaging stand out?\u00a0\u00a0<\/span><\/p>\n<h1 style=\"text-align: center;\"><b>How does packaging design impact the customer?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Your packaging design affects the way each consumer sees your product and your brand, which influences purchasing decisions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52% of online consumers would shop again from a business if it had premium packaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% of businesses said after they refocused on their packaging, consumers paid more attention to their products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% of consumers would post a product photo on social media if the packaging was interesting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding your customer is key to creating great packaging design. The quality of your packaging can determine whether your product is noticed, and having well-designed packaging communicates that you put that same care into your products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26253\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/premium-packaging.png\" alt=\"\" width=\"850\" height=\"250\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/premium-packaging.png 850w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/premium-packaging-480x141.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 850px, 100vw\" \/><\/p>\n<h1 style=\"text-align: center;\"><b>What makes a great packaging design?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Excellent packaging design makes a great first impression, which is especially important when marketing on Amazon. Your packaging should represent your brand well, aligning with your brand guidelines. Good packaging design should answer the questions, \u201cWhat\u2019s this product for? What\u2019s the brand behind the product?\u201d With your packaging, you have the opportunity to capture the customer\u2019s attention through color, typography, your logo, and other graphic elements.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26254\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/honey-bee-feed.gif\" alt=\"\" width=\"480\" height=\"480\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When creating your packaging design, user experience also needs to be at the forefront. We\u2019ve all experienced the frustration of trying to use or even open a product with packaging design that doesn\u2019t fit its function. Having a functional design will keep your customers coming back for more of your products and establish trust in your brand to where they\u2019ll be more likely to try out some of your other products.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26255\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Phelps-Ninja.png\" alt=\"\" width=\"1600\" height=\"1024\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Phelps-Ninja.png 1600w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Phelps-Ninja-1280x819.png 1280w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Phelps-Ninja-980x627.png 980w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Phelps-Ninja-480x307.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/p>\n<h1 style=\"text-align: center;\"><b>How to Market on Amazon<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Once your product has great packaging design, the next step is to market your product on Amazon. When creating your product listing, having professional product photography will take your listing to the next level. Incorporating well-designed infographics\/graphics and strong copywriting that showcase your product will also set you apart. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26256\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-marketing.png\" alt=\"\" width=\"1296\" height=\"484\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-marketing.png 1296w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-marketing-1280x478.png 1280w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-marketing-980x366.png 980w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/Amazon-marketing-480x179.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1296px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When people share your products on social media, they\u2019ll direct their followers to your Amazon product listing. Many influencers also like to add their favorite products to their Amazon storefront, and if they add your products to their storefront, this will also increase brand exposure. Showcasing your product packaging in the best possible way, from product photography to copywriting, will drive more traffic to your Amazon store and increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in need of packaging design or are looking to market on Amazon, <\/span><a href=\"https:\/\/dealdesign.com\/\"><span style=\"font-weight: 400;\">Deal Design<\/span><\/a><span style=\"font-weight: 400;\"> is here to make your packaging stand out on Amazon. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s nothing like seeing the Amazon truck pull into your driveway, which is basically the ice cream truck for adults. Opening an Amazon package is like opening a birthday present, and a significant part of the unboxing experience is seeing beautiful packaging. Your packaging isn\u2019t just a container\u2026 It&#8217;s also a marketing tool that can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-26247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-design-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Your Packaging Stand Out on Amazon - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dealdesign.com\/index.php\/2021\/06\/21\/how-to-make-your-packaging-stand-out-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Packaging Stand Out on Amazon - Deal Design | Packaging Design for Brands\" \/>\n<meta property=\"og:description\" content=\"There\u2019s nothing like seeing the Amazon truck pull into your driveway, which is basically the ice cream truck for adults. 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