{"id":26223,"date":"2021-06-01T23:17:43","date_gmt":"2021-06-01T23:17:43","guid":{"rendered":"https:\/\/63249c54b9.nxcli.io\/?p=26223"},"modified":"2021-06-01T23:17:43","modified_gmt":"2021-06-01T23:17:43","slug":"tagline-mission-vision","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2021\/06\/01\/tagline-mission-vision\/","title":{"rendered":"What&#8217;s the Difference Between a Tagline, a Mission Statement, and a Vision Statement?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What do you want your brand to be known for? Strong brand writing that clearly communicates why you do what you do will foster connections with your customers and point your company back to your values. Key components of your brand writing include your tagline, mission statement, and vision statement. While these three components point back to who you are as a brand, they each serve a different purpose and are written for different audiences.\u00a0<\/span><\/p>\n<h1 style=\"text-align: center;\"><b>What is a tagline?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Your tagline represents who you are and what you stand for as a brand. Your tagline won\u2019t communicate your features and benefits, but will instead be a catchy phrase for people to remember you by. When people hear your tagline, they should be able to associate it with your brand.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26240 size-full\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/tagline-.png\" alt=\"\" width=\"550\" height=\"372\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/tagline-.png 550w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/tagline--480x325.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><b>What is a mission statement?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Your mission statement is often longer than your tagline, and it focuses on the why behind your brand. It states the principles of your company and communicates how you are actively meeting your objectives.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26241 size-full\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/mission.png\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/mission.png 900w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/mission-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the first steps in writing your tagline can be looking at your mission statement, since it indicates what your company does.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference between your tagline and mission statement can also be seen by looking at the intended audience. Your tagline serves as a marketing tool, while your mission statement is more geared towards business development. Taglines are more directed towards consumers or your target market, while your mission statement should be written for business partners.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><b>What is a vision statement?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Your vision statement expresses the impact you hope to make. When writing your vision statement, answering the questions, \u201cWhat is the impact I hope to make in 5 years? What about in 10 years?\u201d can guide your writing process. This statement communicates the impact you want to make in your industry, on your customers, and in the world.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26242\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/vision.png\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/vision.png 900w, https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/06\/vision-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<h1 style=\"text-align: center;\"><b>Why should I know the difference?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">When written well, your tagline, mission statement, and vision statement will form meaningful connections with each reader so that you can make the greatest impact as a brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in need of brand writing services, reach out to <\/span><a href=\"https:\/\/dealdesign.com\/\"><span style=\"font-weight: 400;\">Deal Design<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you want your brand to be known for? Strong brand writing that clearly communicates why you do what you do will foster connections with your customers and point your company back to your values. Key components of your brand writing include your tagline, mission statement, and vision statement. While these three components point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-26223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s the Difference Between a Tagline, a Mission Statement, and a Vision Statement? - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"description\" content=\"What do you want your brand to be known for? Strong brand writing that clearly communicates why you do what you do will foster connections with your customers and point your company back to your values. 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