{"id":26208,"date":"2021-04-29T22:24:08","date_gmt":"2021-04-29T22:24:08","guid":{"rendered":"https:\/\/63249c54b9.nxcli.io\/?p=26208"},"modified":"2021-04-29T22:24:08","modified_gmt":"2021-04-29T22:24:08","slug":"authenticity-is-key","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2021\/04\/29\/authenticity-is-key\/","title":{"rendered":"Authenticity is Key in Brand Storytelling"},"content":{"rendered":"

You\u2019re driving in your car, a new song comes on the radio, but you know exactly who the artist is. No, it\u2019s not because the name is displayed on your car\u2019s touch screen. It\u2019s because you recognized the distinctive style of the intro and the sound of the singer\u2019s voice. Just like the artist was recognizable just through sound, your brand should be known by the way it presents itself.<\/span><\/p>\n

Go back to your why<\/b><\/h1>\n

Authenticity is the key in brand storytelling. To build a brand driven by authenticity, go back to your <\/span>why<\/span><\/i>. Behind your <\/span>why<\/span><\/i>, there\u2019s a story worth telling. When your brand clearly communicates the story of who it is, you\u2019re able to cultivate meaningful connections with each customer and invite them to be a part of the story of your brand.\u00a0<\/span><\/p>\n

 <\/p>\n

Find your brand’s <\/b>unique identity<\/b><\/h1>\n

Your brand has a personality: The way it looks, the style of its messaging, and the design of its communications all work together to create this personality. Two main components of your foundation when it comes to branding are design and messaging. Just like your brand has a purpose, your brand design also serves a purpose and should be led by the questions, \u201cWhat do I believe in? What are my values, culture, and goals? \u201cHow do I want the customer to feel?\u201d<\/span> The answers to these questions should translate well to your brand design, which<\/span> includes your logo, color palette, typography, iconography, <\/span>packaging design<\/span><\/a>, design style and imagery. As these elements come together to form your brand personality, your brand develops a unique identity, allowing the customer to develop a relationship with it.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Just like your brand has a look, it also has messaging style. Both are important in telling your story in an impactful way. The way your brand communicates through words define your brand messaging guidelines, which includes your brand name, tagline, brand story, values, mission statement, vision statement, and your tone or voice. How do you come across on social media in your captions or in your responses to comments? How are you communicating the same way through your website? Is your tone playful or is it more serious? Is it encouraging, witty, bold, or down-to-earth? Your voice, like your brand design, should point back to the story behind your <\/span>why<\/span><\/i> and connect with each person that the brand is for.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

<\/h1>\n

 <\/p>\n

Create a brand people trust<\/b><\/h1>\n

Your brand design and your brand messaging can work together to tell your story in a powerful, intentional way. When built with a strong foundation, your brand guidelines can be implemented across your products via product packaging, or on online platforms such as your website or social media, to create a brand people trust. Whether you are in need of developing your brand or implementing brand guidelines across your products and online platforms, a brand design agency can help you tell your story in a way that\u2019s authentic to your brand.\u00a0<\/span><\/p>\n

If you\u2019re ready to establish your online presence, <\/span>Deal Design<\/span><\/a> can help. Be sure to checkout our two other articles from this month:\u00a0<\/span>Your Website Tells a Story: A Design Agency Can Help You Tell it Well<\/a> <\/span><\/i>and <\/span>Are You Socially Distant on Social Media? Strategies That Cultivate Connection<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019re driving in your car, a new song comes on the radio, but you know exactly who the artist is. No, it\u2019s not because the name is displayed on your car\u2019s touch screen. It\u2019s because you recognized the distinctive style of the intro and the sound of the singer\u2019s voice. Just like the artist was […]<\/p>\n","protected":false},"author":1,"featured_media":26216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-26208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-blogs"],"yoast_head":"\nAuthenticity is Key in Brand Storytelling - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"description\" content=\"Authenticity is the key in brand storytelling. To build a brand driven by authenticity, go back to your why. Behind your why, there\u2019s a story worth telling. 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