{"id":25444,"date":"2021-01-14T12:00:26","date_gmt":"2021-01-14T12:00:26","guid":{"rendered":"https:\/\/ac864f81ed.nxcli.net\/?p=25444"},"modified":"2021-01-14T12:00:26","modified_gmt":"2021-01-14T12:00:26","slug":"7-packaging-design-trends-in-2021","status":"publish","type":"post","link":"https:\/\/dealdesign.com\/index.php\/2021\/01\/14\/7-packaging-design-trends-in-2021\/","title":{"rendered":"7 Packaging Design Trends in 2021"},"content":{"rendered":"<p>We\u2019re always on the hunt for great packaging design, the kind that pushes the boundaries of design while still serving its functional duty. Our latest post explores some of the trends we think you\u2019ll see popping up in the design industry this year.<\/p>\n<p>Overall, we think that the year will be marked by a drastic change in shopping habits from consumers due to the pandemic and environmental issues.<\/p>\n<h2>1. Less is More<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7579\" style=\"width: 512px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/madebyalphabet.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7579\" class=\"wp-image-7579\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-27-at-4.08.52-PM.png\" alt=\"Minimalist Packaging Design Trend\" width=\"502\" height=\"275\" \/><\/a><p id=\"caption-attachment-7579\" class=\"wp-caption-text\">Design by Made By Alphabet<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>With the craziness that was 2020, all areas of life could use just a little\u2026 less. This goes for packaging design in 2021. A move toward simpler design and packaging materials is something that we\u2019ll see this year for many brands of all sizes.<\/p>\n<p>\u201cLess\u201d doesn\u2019t have to mean boring, however. By using bold color choices for the packaging materials itself, many brands will be able to make a statement without saying much at all.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Illustrated Patterns<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7584\" style=\"width: 511px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/99designs.com\/profiles\/1652363\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7584\" class=\"wp-image-7584 \" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/illustrated-patterns.jpeg\" alt=\"illustrated patterns packaging design trend\" width=\"501\" height=\"501\" \/><\/a><p id=\"caption-attachment-7584\" class=\"wp-caption-text\">Design by Cime<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>We&#8217;re seeing more and more product packaging with abstract or simple illustrations. These graphics often give you a peek at what&#8217;s inside or illustrate a driving concept behind the brand.<\/p>\n<p>This is a fun trend to embrace in 2021! Depending on how you execute it, your packaging can evoke whimsy (like the example above), a modern minimalist vibe, or natural elegance.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Organic Shapes<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7585\" style=\"width: 511px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/99designs.com\/profiles\/monos\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7585\" class=\"wp-image-7585\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Organic-Shapes-Packaging-Design-Trend.jpg\" alt=\"Organic Shapes Packaging Design Trend\" width=\"501\" height=\"323\" \/><\/a><p id=\"caption-attachment-7585\" class=\"wp-caption-text\">Design by monostudio<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Probably one of the most sought-after design trends moving into 2021 is the use of color + organic shapes. This isn&#8217;t your old-school color blocking \u2013 it&#8217;s splatters, spirals, swoops, and blobs.<\/p>\n<p>Unlike the neat and tidy straight edges of the past, these shapes incorporate a variety of widths, weights, and textures. Make it even more fun and visually interesting by veering away from organic or natural color palettes. Bold hues + nature-inspired shapes? How 2021!<\/p>\n<p>&nbsp;<\/p>\n<h2>4. All Matte Everything<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7580\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/99designs.com\/profiles\/evahilla\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7580\" class=\"wp-image-7580\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Matte-Packaging-Design-Trend-2021.jpg\" alt=\"Matte Packaging Design Trend 2021\" width=\"500\" height=\"400\" \/><\/a><p id=\"caption-attachment-7580\" class=\"wp-caption-text\">Design by Eva Hilla<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Matte finishes, varnishes, and laminations provide a smooth, natural tactile experience for your clientele. This design approach is ideal for businesses who want to tap into the \u201corganics\u201d realm, whether that be in the food industry or cosmetics.<\/p>\n<h2>5. Color Flooding<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7587\" style=\"width: 511px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/99designs.com\/profiles\/Archangelo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7587\" class=\"wp-image-7587\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Flooding-Color-Packaging-Design-Trend.jpg\" alt=\"Flooding Color Packaging Design Trend\" width=\"501\" height=\"272\" \/><\/a><p id=\"caption-attachment-7587\" class=\"wp-caption-text\">Design by Archangelo<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Solid panels of color on packaging make a big statement. They give the product a sleek, modern feel, and they quickly evoke emotion associated with your brand&#8217;s color. We like to combine this trend with other trends on this list by creating one or two solid-color panels on the inside of larger packages \u2013 this continues to surprise your customer up until the very moment when they lift your product out of the box.<\/p>\n<h2>6. Focus on Sustainability<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7590\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.behance.net\/gallery\/9251691\/Paper-Noodle-100-Paper-Packaging\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7590\" class=\"wp-image-7590 \" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Sustainable-Packaging-Design-Trends.jpg\" alt=\"Sustainable Packaging Design Trends\" width=\"500\" height=\"333\" \/><\/a><p id=\"caption-attachment-7590\" class=\"wp-caption-text\">Design by Emily Enrica<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>This trend is back on the list from last year and we anticipate that it won\u2019t be going away any time soon. With sustainable production methods becoming more and more accessible, a push for recyclable materials and\/or recycled materials will only continue to grow.<\/p>\n<p>Major retailers such as Amazon are starting to require sustainable packaging from their clients, so we should anticipate that this \u201ctrend\u201d will become mainstream before we know it.<\/p>\n<h2>7. The Unboxing Experience<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7582\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.behance.net\/gallery\/46554745\/Solar-Oficios\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7582\" class=\"wp-image-7582\" src=\"https:\/\/eadn-wc04-17132278.nxedge.io\/wp-content\/uploads\/2021\/01\/Unboxing-Experience-Packaging-Design-Trends-2021.png\" alt=\"Unboxing Experience Packaging Design Trends 2021\" width=\"500\" height=\"372\" \/><\/a><p id=\"caption-attachment-7582\" class=\"wp-caption-text\">Design by CRUCE Design Group<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>This year we\u2019ll see many brands make the switch from packaging that acts only as a means to an end to packaging that plays a role in the memorable experience a customer has with a product. Creative shapes and folds, and exciting reveals of color, images, or patterns are some of the ways that we\u2019ll see brands capitalize on the underused unboxing experience.<\/p>\n<p>Which design trends resonate most with your brand? Are there any of these trends you plan to implement into your packaging design this year? Our team at Deal Design is excited to partner with our clients to design new packaging for their products. To get the process started on rethinking your packaging design, <a href=\"\/estimate\">reach out to our team<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re always on the hunt for great packaging design, the kind that pushes the boundaries of design while still serving its functional duty. Our latest post explores some of the trends we think you\u2019ll see popping up in the design industry this year. Overall, we think that the year will be marked by a drastic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-25444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-design-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Packaging Design Trends in 2021 - Deal Design | Packaging Design for Brands<\/title>\n<meta name=\"description\" content=\"Looking for packaging design trends 2021? 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