Graphic design trends are constantly changing, as new technologies are released and designers create solutions that allow brands to connect with consumers. Whether you are planning to launch a new product line or update your branding, here are graphic design trends for 2022 to inspire fresh ideas, fuel creativity, and shape your brand’s vision this year.
Eco-Friendly Design
As more businesses place sustainability at the heart behind what they do, graphic design for marketing materials or packaging will illustrate this value for the environment. Marketing materials will communicate a brand’s positive impact on the environment through color palettes and natural textures. More brands are also rethinking their packaging, as consumers aim to reduce waste caused by non-eco-friendly packaging. Sustainable package design paired with sustainable packaging can help your brand connect with people who are taking responsibility for their impact on the environment. Along with using the right materials for your packaging, using less material in your packaging can also help your brand become more sustainable.
High-Contrast Serifs
Cotford by Tom Foley of Monotype
High-contrast serifs have an elegant, traditional style with a modern feel. Serif fonts are often used in industries such as fashion, beauty, interior design, and finance. In web design, use serif fonts for headings and pair with sans serif fonts for body copywriting.
Retro
Nostalgic of the 70s, serif fonts paired with warm tones will help brands make a bold statement and connect with consumers.
3D Design
As 3D visuals add depth to designs and animations showcase a brand’s personality, this trend can be used when creating social media content or developing web design.
Kinetic Typography/Text Videos
By RVIZ
By mixing motion and text, brands can convey emotion and make a stronger impact through their digital marketing materials. Kinetic typography and text videos can be used for a video ad or an intro for a video.
Motion Graphics
By Quovantis
This year, more brands will encourage engagement as they express their personality through animation, while virtual reality makes a strong mark in marketing strategies. This trend adds a greater level of depth through storytelling and will be especially important in digital advertising and social media.
Calm Colors
By Blukki
In a time where people are looking for calmness, soft colors paired with simple typography will create a user experience people love.
We hope these trends inspire you in your creative process this year. If you’re looking to see how your brand can stay on trend this year, reach out to Deal Design today.
