Your packaging is more than just a box…it’s the first thing customers see when they notice your product on the shelf and it has the power to draw people to your brand. Your packaging should make a great first impression since packaging is one of the top factors that impacts purchasing decisions.
- According to a survey conducted by Ipsos, 72% of American consumers say that a product’s packaging design influences their purchase decisions.
- Packaging of the World reported that 30% of businesses saw their revenue increase after improving their product packaging.
- A study conducted by Dotcom Distribution indicated 40% of consumers will post photos of unique packaging on their social media accounts.
A brand style guide allows different components of your packaging design to come together in a cohesive way so you can stand out among other products on the shelf.
Make an Impact With a Strong Brand
Your brand style guide should include your logo, the face of your brand. The guide should include examples of placement and how not to use the logo.
Your colors make up another part of your style guide and should represent your brand well. Think about what types of emotions you want to convey through your brand colors as well as brand colors that are often used in your industry. Including your colors in the style guide ensures that the correct colors are used throughout the packaging design process all the way to print production.
Some brands only have text on their packaging to where the main aspects are the colors and typeface. This demonstrates the importance of choosing a typeface that aligns with the brand, so that the packaging can make a strong impact. Whether your packaging mainly uses text or also incorporates imagery, choosing the right typeface will help you build consistency across your products.
A Packaging Design System Sets a Standard
Having guidelines to follow when designing packaging saves time by providing clarity on key elements such as logo placement, colors, brand communication, and imagery. These elements come together to set a standard that can also be applied to future products, so customers aren’t left confused by inconsistent styling.
Visual Consistency Helps You Connect With Each Customer
Having a brand style guide creates visual consistency across your packaging, which establishes product and brand recognition. When you know who you are as a brand and communicate this through your packaging, your customers will have a strong understanding of who you are too. Whether your product has multiple sizes or different packaging formats, being consistent will help you connect with your target customer as you build your brand through each product you place on the shelf.
Build Trust With Packaging That Displays Your Brand Well
According to research done by WestRock, 50% of consumers may switch to a different brand due to new packaging design. When loyal fans of a product see the brand change the packaging to where it almost feels like a different brand, it’d be easy for them to move over to a product with packaging design that appeals to them more. Your packaging design makes customers feel a certain way, and when it’s consistent through the help of a brand style guide, it will draw current and new customers to your products.
If you want to establish consistency across your packaging design and build trust with your customers, reach out to Deal Design today.
