There’s nothing like seeing the Amazon truck pull into your driveway, which is basically the ice cream truck for adults. Opening an Amazon package is like opening a birthday present, and a significant part of the unboxing experience is seeing beautiful packaging. Your packaging isn’t just a container… It’s also a marketing tool that can establish trust with your customers and get them excited about your brand.
About 90% of consumers say they are more likely to buy products from Amazon than from other online platforms. Having your products on Amazon can increase brand awareness and drive more traffic to your business. But with the large amount of products on Amazon, what are ways to make your packaging stand out?
How does packaging design impact the customer?
Your packaging design affects the way each consumer sees your product and your brand, which influences purchasing decisions.
- 52% of online consumers would shop again from a business if it had premium packaging
- 30% of businesses said after they refocused on their packaging, consumers paid more attention to their products
- 40% of consumers would post a product photo on social media if the packaging was interesting
Understanding your customer is key to creating great packaging design. The quality of your packaging can determine whether your product is noticed, and having well-designed packaging communicates that you put that same care into your products.
What makes a great packaging design?
Excellent packaging design makes a great first impression, which is especially important when marketing on Amazon. Your packaging should represent your brand well, aligning with your brand guidelines. Good packaging design should answer the questions, “What’s this product for? What’s the brand behind the product?” With your packaging, you have the opportunity to capture the customer’s attention through color, typography, your logo, and other graphic elements.
When creating your packaging design, user experience also needs to be at the forefront. We’ve all experienced the frustration of trying to use or even open a product with packaging design that doesn’t fit its function. Having a functional design will keep your customers coming back for more of your products and establish trust in your brand to where they’ll be more likely to try out some of your other products.
How to Market on Amazon
Once your product has great packaging design, the next step is to market your product on Amazon. When creating your product listing, having professional product photography will take your listing to the next level. Incorporating well-designed infographics/graphics and strong copywriting that showcase your product will also set you apart.
When people share your products on social media, they’ll direct their followers to your Amazon product listing. Many influencers also like to add their favorite products to their Amazon storefront, and if they add your products to their storefront, this will also increase brand exposure. Showcasing your product packaging in the best possible way, from product photography to copywriting, will drive more traffic to your Amazon store and increase sales.
If you are in need of packaging design or are looking to market on Amazon, Deal Design is here to make your packaging stand out on Amazon.
