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A+ Rating




We are graphic designers located in San Diego, California with a track record of successful brand design for retail products and services.


We create stunning graphic styles with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.


We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.











When you select Deal Design as your graphic designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will execute graphic design to ensure your products stand out and your message is clear and unforgettable.

" We support your sales and marketing efforts through creative graphic designs that capture attention, deliver you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. "

– David Deal


We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.


Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.


We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.


Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.


We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.


Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.


We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.


The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.


We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.


We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.



With a proven track record for successful graphic design that sells products, Deal Design has developed a graphic design process that ensures maximum creativity and speed of service while minimizing cost.

    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful graphic design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating point-of-sale locations, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your graphic design capture attention immediately, and convert viewers into customers.
    Next, we develop the strategic plan for your graphic design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final graphic design. Special attention is given to your target customer to ensure the strategy matches their affinities.
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA complianceregulations that may dictate information displayed on the graphic design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
    This is the phase where everything comes together. Our graphic designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of designs during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well by leveraging our vast network on crowdsourced consumers.
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
    We act as your agent to ensure the final design manufactured matches the design you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.

















Blog Articles

Product Photography in the Age of Smart Phones

Product photography studio with lighting equipment around the table

Professional Product Photography? Why do I need to hire a product photographer? I have an iPhone! The amazing technology going into smartphone cameras makes everyone believe they are now as good as any professional photographer. So, why would you ever hire a professional photographer for your product photography? Here’s why.

Read More

Catalog Design: The Art and Science of Press Checks

Photo of press operators studying catalog design press forms as they come off a printing press

Hundreds of hours designing, thousands of miles traveled sourcing, and piles of cash invested into manufacturing, and it all comes down to this: CMYK color on paper that acts as the sales too your sales force uses to drive the bottom line. Does your catalog design deliver what you expected?

Read More


Google Reviews

Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy more
Brigid Ellen
Brigid Ellen
00:02 22 Aug 17
Deal Design did an excellent job on our new marketing brochure. David was innovative, professional and communicative throughout the entire more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more
Tom Lien
Tom Lien
21:12 13 Mar 17
Having worked with Deal Design for over 12 years, I can share that they’re an amazing company that does top-of-the-line creative, strategic, amazing design work. They’re a reliable and flexible design company that you’ll be excited to work more
Cheryl Miller
Cheryl Miller
14:39 04 Feb 17
One of the most creative and economical agencies that I've ever worked with. They have an amazing eye for design and concept in a variety of industries. I have worked with them for over 3 years and have been very happy with all the services more
Quinn Allen-Wardell
Quinn Allen-Wardell
19:42 31 Jan 17
Deal Design is top notch. I could not be happier with the new packaging they designed. Attentive, dedicated, incredibly knowledgable, and most importantly...on more
Jackie Carson
Jackie Carson
19:42 31 Jan 17
David and his team have been working on a logo, and graphic design for our company. His costs are reasonable, artwork is amazing, and he is very nice, and fun to work with. I would highly recommend them to anyone!!!read more
Jeff Engel
Jeff Engel
01:17 31 Jan 17
Diverse in solutions that they are able to deliver quickly and at a level that is far greater than expectations. They are not just a design agency but also a "sales accelerator". I have used them at two separate companies. I am indebted to what they have done and continue to do for me and my more
Craig Wood
Craig Wood
00:13 31 Jan 17
David provides first rate design and industry expertise. I encourage anyone who is looking for design services to work with him. You won't be disappointed!read more
Rachel Runnels
Rachel Runnels
00:13 18 Jan 17
David is my go-to offsite design resource, as I'm a recruiter based in DFW. He services my clients extremely well. Great communicator, strategic thinker and executes on time, always!read more
eric edwards
eric edwards
23:13 09 Aug 16
Deal Design Group has consistently produced outstanding and on target branding, packaging, labeling and print ads for our clients. From concept development to the finished piece, they've exceeded my expectations on all of the projects. They are also easy to work, never miss a deadline, are very creative and always have a great attitude. You won't go wrong with Deal Design Group. I highly recommend more
Marcia Stellpflug
Marcia Stellpflug
19:58 05 Aug 16
David is an incredible and experienced designer. We first came in contact through 99 designs. His designs were so much better than the rest of the competition that we decided to go back to him for the next project rather than to try a design contest again. The design was eye catching (the highest response among the designs that we tested with consumers). Plus he understands how to communicate marketing messages quickly through very targeted visuals. Add to that he really understands the production aspects of the materials designed so we could be confident that the materials were production ready and the transition to production was smooth.Great experience!read more
Donna Johnson
Donna Johnson
19:58 05 Aug 16
Our company recently worked with Deal Design Group to design a new Trade Show Display for our Engineering business. The project involved taking pictures for the display, designing the artwork and ordering the new display. We worked with David and Nancy Deal on this project. They were professional, creative, experienced, detail oriented and very easy to work with. They were also very patient and responsive and were able to make changes and deliver the product very quickly with some last minute changes. Would highly recommend this quality business!read more