Graphic Design



catalog design for SkinMedica skin care brand

Catalog Design | SkinMedica

graphic design EpiQuinn Micro ad 2 woman and round chair and product photo

Graphic Design | EpiQuinn Micro Ad 2

graphic design for Epiquinn Micro ad showing woman smiling and product image

Graphic Design | Epiquinn Micro Ad 1

graphic design identity standards manual guide for skin care brand

Graphic Design | SkinMedica Identity Standards

catalog design for Sample U

Catalog Design | Sample U

graphic design for newsletter retail news insider

Graphic Design | Newsletter Design

graphic design for Response IQ brochure

Graphic Design | Response IQ Brochure

Catalog Design for RCA packaging standards

Catalog Design | RCA Packaging Standards

Catalog Design for Pearson Farm products

Catalog Design | Pearson Farm

catalog design for official college sports network

Catalog Design | OCSN

graphic design for The Nutcracker promotional posters and program

Graphic Design | The Nutcracker

graphic design of hunter chase stationery

Graphic Design | Hunter Chase Stationery

graphic design for print advertisement with abstract blue background

Graphic Design | Advertising

graphic design for welcome kit

Graphic Design | Welcome Kit

graphic design of protocols kit

Graphic Design | Protocols Kit

catalog design for glymed plus products

Catalog Design | GlyMed Plus

Catalog Design for Flipworks products

Catalog Design | Flipworks

Dowling and Yahnkee brochure design photo

Graphic Design | Dowling and Yahnke




We are graphic designers located in San Diego, California with a track record of successful brand design for retail products and services.


We create stunning graphic styles with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.


We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.










When you select Deal Design as your graphic designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will execute graphic design to ensure your products stand out and your message is clear and unforgettable.

“We support your sales and marketing efforts through creative graphic designs that capture attention, deliver you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds.”

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.


Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.


We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.


Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.


We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.


Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.


We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.


The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.


We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.


We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.



With a proven track record for successful graphic design that sells products, Deal Design has developed a graphic design process that ensures maximum creativity and speed of service while minimizing cost.

    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful graphic design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating point-of-sale locations, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your graphic design capture attention immediately, and convert viewers into customers.
    Next, we develop the strategic plan for your graphic design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final graphic design. Special attention is given to your target customer to ensure the strategy matches their affinities.
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA complianceregulations that may dictate information displayed on the graphic design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
    This is the phase where everything comes together. Our graphic designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of designs during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well by leveraging our vast network on crowdsourced consumers.
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
    We act as your agent to ensure the final design manufactured matches the design you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.





Blog Articles

Graphic Design BlogsPackaging Design Blogs
March 26, 2019

Packaging the Tidal Wave of CBD Products

As the CBD products hype grows, you may have found yourself a little curious about CBD, hemp, and cannabis: what are the differences? What are the benefits? And, what is…
Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
February 20, 2019

Amazon and Google Value Brands Over Products

As digital marketers and online retailers have come to notice, the way people purchase items has drastically changed over the past 10 years. We use to shop online for generic…
Catalog Design BlogsGraphic Design BlogsPackaging Design Blogs
February 12, 2019

Brand Versus Logo

The word, brand, is dictionary defined as a type of product manufactured by a particular company under a particular name. However, this definition lies on the surface of how a…


Jim Chase
Jim Chase
21:39 17 Jun 18
David worked with us on a new business venture and did a fantastic job in developing our packaging concepts, logo, and final product packaging. He is always very responsive and accommodated some tough schedule changes and last minute required changes. David is true professional - he does a great job in understanding customer needs and translating that conversation into compelling concept themes and final more
Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more