Graphic Design

BROCHURES | ADVERTISING | PRINT

PORTFOLIO

Versana Naturals logo design

LOGO DESIGN | VERSANA NATURALS

POP DISPLAYS | 2 MARKET

VERSANA NATURALS | PACKAGING DESIGN

YOUTHFUL-C PACKAGING DESIGN SITTING ON KITCHEN COUNTER

PACKAGING DESIGN | YOUTHFUL-C

PRO MED CARE PACKAGING SITTING ON TOP OF A BATHROOM COUNTER

PACKAGING DESIGN | PRO MED CARE

Winnie the Brew Honey Ale Label Design Bottles Sitting on a Bar Table

LABEL DESIGN | WINNIE THE BREW

Le Réve car air fresheners in blister packaging. 4 fragrances shown with colorful models.

PACKAGING DESIGN | LE REVE

PuroSound Headphones retail packaging design

Packaging Design | PuroSound

Catalog design for Reef brand sandals showing cover design and two interior pages

Catalog Design | Reef

QR Code with Digital Dollar Text through the middle and folded up bottom right corner revealing golden dollar sign

Logo Design | Digital Dollar

Skull with half painful face, half happy face. Sunburst behind it. PartiStart word set below

Logo Design | PartiStartr

MiracleBrands words white set on blue oval with shine highlight

Logo Design | Miracle Brands

Packaging Design | MiracleWipes for Paint

Packaging Design | Megabee

Chopra Center product catalog design with cover photo and 2-page spread shown

Catalog Design | Chopra Center

graphic design example of Deloitte service brochure

Graphic Design | Deloitte

Catalog Design for Villa Deco products

Catalog Design | Villa Deco

Graphic Design for Titan Value Equities direct mail campaign

Graphic Design | Titan Direct Mail

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ABOUT US

WE ARE

We are graphic designers located in San Diego, California with a track record of successful brand design for retail products and services.

WE DO

We create stunning graphic styles with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.

WE DELIVER

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

17

YEARS

236

BRANDS

13

AWARDS

4791

DESIGNS

SERVICES

When you select Deal Design as your graphic designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your products’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will execute graphic design to ensure your products stand out and your message is clear and unforgettable.

“We support your sales and marketing efforts through creative graphic designs that capture attention, deliver you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds.”

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.

BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.

WHY CHOOSE DEAL DESIGN AS YOUR GRAPHIC DESIGNER?

GRAPHIC DESIGN PROCESS

With a proven track record for successful graphic design that sells products, Deal Design has developed a graphic design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful graphic design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating point-of-sale locations, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your graphic design capture attention immediately, and convert viewers into customers.
  3. GRAPHIC DESIGN STRATEGY
    Next, we develop the strategic plan for your graphic design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final graphic design. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA complianceregulations that may dictate information displayed on the graphic design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. GRAPHIC DESIGN
    This is the phase where everything comes together. Our graphic designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of designs during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well by leveraging our vast network on crowdsourced consumers.
  7. GRAPHIC DESIGN PRODUCTION
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final design manufactured matches the design you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.

AWARDS

GRAPHIC DESIGN CASE STUDIES

ADDITIONAL RESOURCES

BRAND DESIGN THAT INSPIRES US

Blog Articles

adobe max 2019 Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
November 15, 2019

Adobe MAX 2019: Future Trends in Design

Last week, the Deal Design team descended upon Los Angeles for Adobe’s annual three-day conference, Adobe MAX. By the end of it, each of us walked away with new creative…
team collaborating on a brand style guide Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
October 31, 2019

A Guide to Brand Style Guides

Your coworker, Karen, always comes to the office looking ultra-professional, stylish, and put together. She always keeps her finger on the latest trends, and her wardrobe is enviable. One day,…
what's in a name: the importance of brand naming Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
October 24, 2019

What’s in a Name: The Importance of Brand Naming

When you call to mind the name of a friend, you probably start to feel something. Perhaps you remember the last conversation you had with that person, or you experience…

GOOGLE REVIEWS

Linda Lee
Linda Lee
16:36 28 Oct 19
David Deal Design is the best we had met , David has firm and professional ideas about what would be right for marketing and provided his priceless recommendations for logo, colors, packaging for my purefit insoles project , i will come back again for more of his work .....
M L
M L
16:13 21 Oct 19
Exceptional
James Chun
James Chun
22:16 11 Sep 19
Working with Deal Design has been great. They are very knowledgeable about what works at retail, creative, easy to work with.
Jamie Bonnar
Jamie Bonnar
19:11 15 Feb 19
When we started our new health food company we knew that the packaging and label design were going to play a huge part in attracting customers to our brand. From start to finish David and Nancy have been great to deal with and we are over the moon with the finished product and can’t wait to see it on the shelves. So impressed with how Deal Design handled the whole process we are now in the final formulation stages of our second product and we will be going straight back to the team at Deal to work their magic once more. For anyone seeking a professional and eye catching design I would not hesitate to recommend Deal Design.
Page Chen
Page Chen
16:33 13 Feb 19
Great team - great designs
Pacific Enterprises
Pacific Enterprises
23:11 29 Jan 19
dawn burdick
dawn burdick
23:05 29 Jan 19
Deal Design did an amazing job designing my son’s company logo. They provided creative and varied options and always delivered by their promise dates. I wish all companies were as professional and easy to work with!
Shawna Gruidl
Shawna Gruidl
23:39 20 Dec 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog process.
Chris Schindler
Chris Schindler
17:52 17 Dec 18
David Deal has been a great partner of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud of.

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