CATALOG DESIGN

SERVING BRANDS WORLDWIDE

PORTFOLIO

Catalog Design | Chopra Center
Graphic Design | Deloitte
Catalog Design | Villa Deco
Catalog Design | Spinergy
Catalog Design | Snacktops Products
Catalog Design | SkinMedica
Catalog Design | Sample U
Catalog Design | Relite Beverages
Catalog Design | RCA Packaging Standards
Catalog Design | C3 Communications
Catalog Design | Pearson Farm
Catalog Design | OCSN
Catalog Design | GlyMed Plus 2
Catalog Design | GlyMed Plus
Catalog Design | GE

 


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ABOUT US

WE ARE

We are catalog designers located in San Diego, California with a track record of successful catalog design for retail products nationwide.

WE DO

We create stunning catalog designs with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.

WE DELIVER

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

17

Years

236

BRANDS

13

AWARDS

4791

DESIGNS


SERVICES

 

When you select Deal Design as your catalog designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your catalog stands out and your message is clear and unforgettable.

We support your sales and marketing efforts through creative catalog design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds.

– David Deal

 

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.


BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.


WHY CHOOSE DEAL DESIGN AS YOUR CATALOG DESIGNER?

CATALOG DESIGN PROCESS

With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers.
  3. CATALOG DESIGN STRATEGY
    Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. GRAPHIC DESIGN
    This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished.
  7. CATALOG DESIGN PRODUCTION
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.


CATALOG DESIGNER AWARDS

 

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Blog Articles

5 Guidelines for Naming Your Brand and Product

baby's face shocked with text "you named me what?!"

How to developing winning names that set you up for retail success Creating a name for your brand and product is the first step to success. As a branding agency with almost two decades of experience in this arena, we are often asked how its done. Here is Deal Design's 5

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Catalog Design Strategies: 3 Keys to Success

catalog design photo of glymed plus on silver background. Two page spread showing skin care products.

Catalog Design is both art and science. In this blog post, we are going to reveal 3 key elements required for creating a successful catalog-driven product business where the catalog design acts as the primary marketing tactic. The catalog business has experienced 3 major Advancements in evolution since its inception

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Catalog Design for Online Retailers

catalog design photos that show up inside a web page shopping cart from an online retailer

Catalog design has evolved into online retailing. If you sell products at a retail location, you must to have a strong online product catalog to experience to true potential of your business. I am always amazed when I meet a potential new client for catalog design that operates only from their brick

Read More

 


Google Reviews

Tom Lien
Tom Lien
21:12 13 Mar 17
Having worked with Deal Design for over 12 years, I can share that they’re an amazing company that does top-of-the-line creative, strategic, amazing design work. They’re a reliable and flexible design company that you’ll be excited to work with.read more
Cheryl Miller
Cheryl Miller
14:39 04 Feb 17
One of the most creative and economical agencies that I've ever worked with. They have an amazing eye for design and concept in a variety of industries. I have worked with them for over 3 years and have been very happy with all the services received.read more
Quinn Allen-Wardell
Quinn Allen-Wardell
19:42 31 Jan 17
Deal Design is top notch. I could not be happier with the new packaging they designed. Attentive, dedicated, incredibly knowledgable, and most importantly...on budget.read more
Jackie Carson
Jackie Carson
19:42 31 Jan 17
David and his team have been working on a logo, and graphic design for our company. His costs are reasonable, artwork is amazing, and he is very nice, and fun to work with. I would highly recommend them to anyone!!!read more
Jeff Engel
Jeff Engel
01:17 31 Jan 17
Diverse in solutions that they are able to deliver quickly and at a level that is far greater than expectations. They are not just a design agency but also a "sales accelerator". I have used them at two separate companies. I am indebted to what they have done and continue to do for me and my companies.read more
Craig Wood
Craig Wood
00:13 31 Jan 17
David provides first rate design and industry expertise. I encourage anyone who is looking for design services to work with him. You won't be disappointed!read more
Rachel Runnels
Rachel Runnels
00:13 18 Jan 17
David is my go-to offsite design resource, as I'm a recruiter based in DFW. He services my clients extremely well. Great communicator, strategic thinker and executes on time, always!read more
eric edwards
eric edwards
23:13 09 Aug 16
Deal Design Group has consistently produced outstanding and on target branding, packaging, labeling and print ads for our clients. From concept development to the finished piece, they've exceeded my expectations on all of the projects. They are also easy to work, never miss a deadline, are very creative and always have a great attitude. You won't go wrong with Deal Design Group. I highly recommend them.read more
Marcia Stellpflug
Marcia Stellpflug
19:58 05 Aug 16
David is an incredible and experienced designer. We first came in contact through 99 designs. His designs were so much better than the rest of the competition that we decided to go back to him for the next project rather than to try a design contest again. The design was eye catching (the highest response among the designs that we tested with consumers). Plus he understands how to communicate marketing messages quickly through very targeted visuals. Add to that he really understands the production aspects of the materials designed so we could be confident that the materials were production ready and the transition to production was smooth. Great experience!read more

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