Catalog Design




Catalog design for Reef brand sandals showing cover design and two interior pages

Catalog Design | Reef

Chopra Center product catalog design with cover photo and 2-page spread shown

Catalog Design | Chopra Center

graphic design example of Deloitte service brochure

Graphic Design | Deloitte

Catalog Design for Villa Deco products

Catalog Design | Villa Deco

catalog design for Spinergy brand

Catalog Design | Spinergy

catalog design for Snacktops products

Catalog Design | Snacktops Products

catalog design for SkinMedica skin care brand

Catalog Design | SkinMedica

catalog design for Sample U

Catalog Design | Sample U

Catalog Design relite beverages

Catalog Design | Relite Beverages

Catalog Design for RCA packaging standards

Catalog Design | RCA Packaging Standards

Catalog Design for C3 Communications

Catalog Design | C3 Communications

Catalog Design for Pearson Farm products

Catalog Design | Pearson Farm

catalog design for official college sports network

Catalog Design | OCSN

catalog design for all natural organic glymed plus products second generation

Catalog Design | GlyMed Plus 2

catalog design for glymed plus products

Catalog Design | GlyMed Plus

Catalog Design for GE products

Catalog Design | GE

Catalog Design for Flipworks products

Catalog Design | Flipworks




We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.


We create stunning catalog designs with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.


We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.










When you select Deal Design as your catalog designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your catalog stands out and your message is clear and unforgettable.

” We support your sales and marketing efforts through creative catalog design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. “

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.


Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.


We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.


Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.


We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.


Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.


We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.


The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.


We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.


We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.



With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.

    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers.
    Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities.
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
    This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished.
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
    We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.





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Jim Chase
Jim Chase
21:39 17 Jun 18
David worked with us on a new business venture and did a fantastic job in developing our packaging concepts, logo, and final product packaging. He is always very responsive and accommodated some tough schedule changes and last minute required changes. David is true professional - he does a great job in understanding customer needs and translating that conversation into compelling concept themes and final more
Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more