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ABOUT US
WE ARE
We are catalog designers located in San Diego, California with a track record of successful catalog design for retail products nationwide.
WE DO
We create stunning catalog designs with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.
WE DELIVER
We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.
Years
BRANDS
AWARDS
DESIGNS
SERVICES
When you select Deal Design as your catalog designer, you get much more than artwork.
You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your catalog stands out and your message is clear and unforgettable.
" We support your sales and marketing efforts through creative catalog design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. "
– David Deal
We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.
BRANDING
Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.
PHOTOGRAPHY
We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.
ILLUSTRATION
Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.
WRITING
We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.
FDA COMPLIANCE
Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.
ENGINEERING
We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.
GRAPHIC DESIGN
The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.
PROJECT MANAGEMENT
We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.
PRINT PRODUCTION
We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.
WHY CHOOSE DEAL DESIGN AS YOUR CATALOG DESIGNER?
CATALOG DESIGN PROCESS
With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.
- DISCOVERY
We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies. - COMPETITIVE ANALYSIS
Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers. - CATALOG DESIGN STRATEGY
Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities. - CREATIVE WRITING
The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product. - PHOTOGRAPHY AND ILLUSTRATION
Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations. - GRAPHIC DESIGN
This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished. - CATALOG DESIGN PRODUCTION
When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs. - PRINT PRODUCTION
We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.
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Blog Articles
Catalog Design: The Art and Science of Press Checks
Hundreds of hours designing, thousands of miles traveled sourcing, and piles of cash invested into manufacturing, and it all comes down to this: CMYK color on paper that acts as the sales too your sales force uses to drive the bottom line. Does your catalog design deliver what you expected?
Catalog Design: 5 Strategies for Catalogs that Build Relationships with Customers
Make your product catalog do more than deliver sales information. Empower it to build a relationship with customers that, in turn, builds your brand. Here are 5 strategies for getting the most out of your product catalog design. Create a Brand Personality. Just like people, brands have personality. If you
5 Guidelines for Naming Your Brand and Product
How to developing winning names that set you up for retail success Creating a name for your brand and product is the first step to success. As a branding agency with almost two decades of experience in this arena, we are often asked how its done. Here is Deal Design's 6
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