With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.

1. DISCOVERY
   We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
2. COMPETITIVE ANALYSIS
   Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers.
3. CATALOG DESIGN STRATEGY
   Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities.
4. CREATIVE WRITING
   The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
5. PHOTOGRAPHY AND ILLUSTRATION
   Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
6. GRAPHIC DESIGN
   This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished.
7. CATALOG DESIGN PRODUCTION
   When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
8. PRINT PRODUCTION
   We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.