Catalog Design

DRIVE SALES IN-STORE AND ONLINE

PORTFOLIO

Catalog design for Reef brand sandals showing cover design and two interior pages

Catalog Design | Reef

Chopra Center product catalog design with cover photo and 2-page spread shown

Catalog Design | Chopra Center

graphic design example of Deloitte service brochure

Graphic Design | Deloitte

Catalog Design for Villa Deco products

Catalog Design | Villa Deco

catalog design for Spinergy brand

Catalog Design | Spinergy

catalog design for Snacktops products

Catalog Design | Snacktops Products

catalog design for SkinMedica skin care brand

Catalog Design | SkinMedica

catalog design for Sample U

Catalog Design | Sample U

Catalog Design relite beverages

Catalog Design | Relite Beverages

Catalog Design for RCA packaging standards

Catalog Design | RCA Packaging Standards

Catalog Design for C3 Communications

Catalog Design | C3 Communications

Catalog Design for Pearson Farm products

Catalog Design | Pearson Farm

catalog design for official college sports network

Catalog Design | OCSN

catalog design for all natural organic glymed plus products second generation

Catalog Design | GlyMed Plus 2

catalog design for glymed plus products

Catalog Design | GlyMed Plus

Catalog Design for GE products

Catalog Design | GE

Catalog Design for Flipworks products

Catalog Design | Flipworks

Catalog design for Dr. Michelle Copeland skin care 2 page spread

Catalog Design | Dr. Michelle Copeland Skin Care

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ABOUT US

WE ARE

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

WE DO

We create stunning catalog designs with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.

WE DELIVER

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

17

YEARS

236

BRANDS

13

AWARDS

4791

DESIGNS

SERVICES

When you select Deal Design as your catalog designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your catalog stands out and your message is clear and unforgettable.

” We support your sales and marketing efforts through creative catalog design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. “

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.

BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.

WHY CHOOSE DEAL DESIGN AS YOUR CATALOG DESIGNER?

CATALOG DESIGN PROCESS

With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers.
  3. CATALOG DESIGN STRATEGY
    Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. GRAPHIC DESIGN
    This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished.
  7. CATALOG DESIGN PRODUCTION
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.

CATALOG DESIGNER AWARDS

CATALOG DESIGN CASE STUDIES

ADDITIONAL RESOURCES

DESIGN THAT INSPIRES US

Blog Articles

Photo of press operators studying catalog design press forms as they come off a printing press Catalog Design BlogsGraphic Design BlogsUncategorized
November 1, 2017

Catalog Design: The Art and Science of Press Checks

Hundreds of hours designing, thousands of miles traveled sourcing, and piles of cash invested into manufacturing, and it all comes down to this: CMYK color on paper that acts as…
catalog design photo of cover from Pearson Farm showing pecans and food packaging designs Catalog Design BlogsGraphic Design Blogs
September 22, 2017

Catalog Design: 5 Strategies for Catalogs that Build Relationships with Customers

Make your product catalog do more than deliver sales information. Empower it to build a relationship with customers that, in turn, builds your brand. Here are 5 strategies for getting…
baby's face shocked with text "you named me what?!" Catalog Design BlogsGraphic Design BlogsPackaging Design Blogs
June 7, 2017

5 Guidelines for Naming Your Brand and Product

How to developing winning names that set you up for retail success Creating a name for your brand and product is the first step to success. As a branding agency with…

GOOGLE REVIEWS

Jarred Davidson
Jarred Davidson
02:07 23 May 18
David is one of the best designers out there. He helped us create the most unique surf wax known to man and he will forever have our business.read more
Shawna Williams
Shawna Williams
21:14 25 Apr 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog process.read more
Chris Schindler
Chris Schindler
13:42 25 Apr 18
David Deal has been a great parter of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud of.read more
Laurie Barron
Laurie Barron
01:11 25 Apr 18
Dave is a pleasure to work with. He is always positive and helpful and has a great eye for design. He keeps things professional and simple which is always appreciated.read more
Mary Pearson
Mary Pearson
03:38 03 Oct 17
If you are looking for a graphic designer with impeccable tastes and creative branding and design, Deal design has you covered. Perfect to work with on any project...catalog, branding, labels, design, magazine ads. We are in Georgia but could be living next door to the Deals in California. Have only met in person on FaceTime by mistake early in the morning... my call. Thanks goodness she is more than our graphic designer, she is our friend. Thanks to Cheryl, At The Table, it takes one to know one. Honest, experienced, fun, and love what they do!read more
Dean McArdle
Dean McArdle
22:21 14 Sep 17
David was very professional to work with. Our design went through many, many iterations due to the particular nature of our customer and he worked with us through all of it. In the end we have a design that we are very happy with.read more
Keith Richardson
Keith Richardson
02:24 08 Jun 17
David has been excellent to work with. Very talented, responsive, fast, and affordable. Working with a quality designer is a must when developing a consumer product. He is up to date with current design trends and was able to deliver the perfect label for our product. I would definitely recommend.read more
Darcie McCraw
Darcie McCraw
17:44 06 Jun 17
David has done a couple of jobs for us now! He always pays close attention to what we are looking for and executes our ideas perfectly...then he demonstrates extreme patience as we go through our revisions, sometimes changing right back to what we started with! 🙂 David is a talented designer and I would highly recommend him for any packaging design needs, he knows his stuff!read more
Bart Bale
Bart Bale
10:54 06 Jun 17
David Deal Design Group is a professional partner with exemplary design skills! David is quick to understand project goals and then he simply delivers outstanding work. The feedback we have received on our new packaging graphics has been nothing short of fantastic! I wouldn't hesitate to work with David again in a heartbeat!read more