Catalog Design

DRIVE SALES IN-STORE AND ONLINE

PORTFOLIO

CATALOG DESIGN | HODGE

Catalog design for Reef brand sandals showing cover design and two interior pages

Catalog Design | Reef

Chopra Center product catalog design with cover photo and 2-page spread shown

Catalog Design | Chopra Center

graphic design example of Deloitte service brochure

Graphic Design | Deloitte

Catalog Design for Villa Deco products

Catalog Design | Villa Deco

catalog design for Spinergy brand

Catalog Design | Spinergy

catalog design for Snacktops products

Catalog Design | Snacktops Products

catalog design for SkinMedica skin care brand

Catalog Design | SkinMedica

catalog design for Sample U

Catalog Design | Sample U

Catalog Design relite beverages

Catalog Design | Relite Beverages

Catalog Design for RCA packaging standards

Catalog Design | RCA Packaging Standards

Catalog Design for C3 Communications

Catalog Design | C3 Communications

Catalog Design for Pearson Farm products

Catalog Design | Pearson Farm

catalog design for official college sports network

Catalog Design | OCSN

catalog design for all natural organic glymed plus products second generation

Catalog Design | GlyMed Plus 2

catalog design for glymed plus products

Catalog Design | GlyMed Plus

Catalog Design for GE products

Catalog Design | GE

Catalog Design for Flipworks products

Catalog Design | Flipworks

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ABOUT US

WE ARE

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

WE DO

We create stunning catalog designs with photography, illustrations, color, typography and messaging that catapults your brand through the stratosphere.

WE DELIVER

We delivery print-ready artwork with attention to detail and our vast knowledge of manufacturing and printing techniques.

17

YEARS

236

BRANDS

13

AWARDS

4791

DESIGNS

SERVICES

When you select Deal Design as your catalog designer, you get much more than artwork.

You get a team of experienced and creative brand strategists. We work with you to understand your brands’ unique values and benefits so we can sell them to your customers. With an understanding of the competitive landscape we will create brand designs that ensure your catalog stands out and your message is clear and unforgettable.

” We support your sales and marketing efforts through creative catalog design that captures attention, delivers you value proposition, and helps close the sale. We know the reason we exist is to help you sell and that goal is always in the forefront of our minds. “

– David Deal

We work with your internal marketing, sales, design and product teams to ensure our work meets expectations and brand identity standards. We see our work through to final printing and manufacturing to ensure insure everything runs on time, within budget and the result go beyond expectations.

BRANDING

Your brand’s identity is the embodiment of your product’s value, quality, style and promise of reliability. We are master-crafters of your brand image.

PHOTOGRAPHY

We are experts in capturing photographic images of your product that champion your industrial design, cultural relevance, unique character and quality craftsmanship.

ILLUSTRATION

Our designers create custom illustrations that communicate ease-of-use, quick setup, and the why-to-buy message that connect with your customer’s needs.

WRITING

We employ the written word as a strategic agent for your brand’s message. The right words communicate value quickly, clearly and with authenticity.

FDA COMPLIANCE

Our designers are experts in following FDA packaging regulations for controlled food, drug, skin care and healthcare product packaging to ensure compliance.

ENGINEERING

We create the CAD dielines for containers and molds that ensure your product packaging is easy to assemble, secure after pack-out and cost-effective to manufacture.

GRAPHIC DESIGN

The graphic design phase is where artistry, science and business sense converge and deliver the brand champion that competes and wins in the face of your competition.

PROJECT MANAGEMENT

We handle the project management and pre-press production for of our work to ensure quality, accuracy, consistence and delivery deadlines.

PRINT PRODUCTION

We know every aspect of print production. We work with you manufactures throughout the process and ensure the final product matches the design you approved.

WHY CHOOSE DEAL DESIGN AS YOUR CATALOG DESIGNER?

CATALOG DESIGN PROCESS

With a proven track record for successful graphic design that sells products, Deal Design has developed a catalog design process that ensures maximum creativity and speed of service while minimizing cost.

  1. DISCOVERY
    We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful catalog design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
  2. COMPETITIVE ANALYSIS
    Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating other product catalogs, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your catalog design capture attention immediately, and convert viewers into customers.
  3. CATALOG DESIGN STRATEGY
    Next, we develop the strategic plan for your catalog design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final catalog design. Special attention is given to your target customer to ensure the strategy matches their affinities.
  4. CREATIVE WRITING
    The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed in the catalog design. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
  5. PHOTOGRAPHY AND ILLUSTRATION
    Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the catalog design. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
  6. GRAPHIC DESIGN
    This is the phase where everything comes together. Our catalog designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of catalog designs during this phase so you can see exactly what the catalog will look like when finished.
  7. CATALOG DESIGN PRODUCTION
    When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press This is where artwork is built to perfectly fit artwork specifications of your printer or manufacturer, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
  8. PRINT PRODUCTION
    We act as your agent to ensure the final catalog design manufactured matches the designs you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with printing and manufacturing to deliver exactly what you approved.

CATALOG DESIGNER AWARDS

CATALOG DESIGN CASE STUDIES

ADDITIONAL RESOURCES

DESIGN THAT INSPIRES US

Blog Articles

Deal Design Named Global Leader in Packaging Design by Clutch Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
December 5, 2019

Deal Design Named Global Leader in Packaging Design by Clutch

Deal Design is a full-service branding agency located in San Diego, California. We specialize in packaging and label design, brand development, catalog design, product photography, graphic design, website design, and…
Grow your business with Digital Marketing Automation Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
November 21, 2019

Grow Your Business with Digital Marketing Automation

When you hear the phrase “marketing automation,” you may picture a computer replacing the need for a marketing team, automatically performing the tasks marketing professionals get paid to do every…
adobe max 2019 Catalog Design BlogsGraphic Design BlogsPackaging Design BlogsProduct Photography BlogsWeb Site Design
November 15, 2019

Adobe MAX 2019: Future Trends in Design

Last week, the Deal Design team descended upon Los Angeles for Adobe’s annual three-day conference, Adobe MAX. By the end of it, each of us walked away with new creative…

GOOGLE REVIEWS

Linda Lee
Linda Lee
16:36 28 Oct 19
David Deal Design is the best we had met , David has firm and professional ideas about what would be right for marketing and provided his priceless recommendations for logo, colors, packaging for my purefit insoles project , i will come back again for more of his work .....
M L
M L
16:13 21 Oct 19
Exceptional
James Chun
James Chun
22:16 11 Sep 19
Working with Deal Design has been great. They are very knowledgeable about what works at retail, creative, easy to work with.
Jamie Bonnar
Jamie Bonnar
19:11 15 Feb 19
When we started our new health food company we knew that the packaging and label design were going to play a huge part in attracting customers to our brand. From start to finish David and Nancy have been great to deal with and we are over the moon with the finished product and can’t wait to see it on the shelves. So impressed with how Deal Design handled the whole process we are now in the final formulation stages of our second product and we will be going straight back to the team at Deal to work their magic once more. For anyone seeking a professional and eye catching design I would not hesitate to recommend Deal Design.
Page Chen
Page Chen
16:33 13 Feb 19
Great team - great designs
Pacific Enterprises
Pacific Enterprises
23:11 29 Jan 19
dawn burdick
dawn burdick
23:05 29 Jan 19
Deal Design did an amazing job designing my son’s company logo. They provided creative and varied options and always delivered by their promise dates. I wish all companies were as professional and easy to work with!
Shawna Gruidl
Shawna Gruidl
23:39 20 Dec 18
Deal Design has been a great partner helping to produce our seasonal catalogs. David's efficiency and flexibility has allowed our team to have a smooth catalog process.
Chris Schindler
Chris Schindler
17:52 17 Dec 18
David Deal has been a great partner of Reef. He has effectively managed our complex multi-departmental catalog process and facilitating a great end-product we are all proud of.

CLUTCH REVIEWS