The Complete Guide to Building a Brand
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7 Ideas for Packaging Design Inspiration
As a business owner, you’re already aware of just how important your packaging design is to the overall impact of your brand. Your customer’s decision to buy your product is often influenced by how much they like your design. In previous posts, we’ve explored the...
3 Tips for Building Your Brand with Product Packaging Design
You’ve probably heard the stats about how important first impressions are in your personal and professional worlds. Data suggests that you have less than 10 seconds to make a lasting impression on a new acquaintance and even less time to impress a new customer. So,...
The Complete Guide to Product Packaging Design
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The 5 Stages of the Packaging Design Process
For businesses that sell physical products, stellar packaging design is perhaps the single most important step in gaining a brand following and, in turn, generating sales. Product packaging must be both functional and appealing - without one or the other, businesses...
6 Guidelines for Naming Your Brand and Product
Brand Naming Guidelines that Set You Up for Retail Success Creating a name for your brand and product is the first step to success. It is part of the feature selection process that will hopefully bring clients and customers to your brand or product. As a branding...
Full-Service Agencies vs. Specialists in Branding and Marketing
As your business grows and changes, so do your marketing needs. These needs will vary depending on what kind of business you are in. For example, plastic surgery web design is very different from other industries. When deciding to partner with a marketing agency, how...
A Guide to Brand Style Guides
Your coworker, Karen, always comes to the office looking ultra-professional, stylish, and put together. She always keeps her finger on the latest trends, and her wardrobe is enviable. One day, someone walks by your desk, and you do a double-take. You almost didn't...
Influencer Marketing Strategies
When you’re shopping around for a product or service, how do you decide where to buy it from? For all of consumer history, people have sought advice on purchasing decisions from friends and family -- trusted individuals within their social networks. Today isn’t much...
Brand Building vs. Product Selling
Most businesses start up for the purpose of providing a product, service, or opportunity. So, when businesses begin to market their offerings, how does branding fit into the equation? While a quality product is the cornerstone of a successful business, a brand is the...