WHY CHOOSE DEAL DESIGN AS YOUR GRAPHIC DESIGNER?
GRAPHIC DESIGN PROCESS
With a proven track record for successful graphic design that sells products, Deal Design has developed a graphic design process that ensures maximum creativity and speed of service while minimizing cost.
We meet and learn everything you know about your product, its benefits, your customers and your strategic goals. We share everything we know about your product category, similar successful graphic design projects, cost-reduction strategies for manufacturing, and winning brand strategies.
- COMPETITIVE ANALYSIS
Our team researches the marketplace to understand how your product and brand’s position will sit relative to your competition. This includes a competitive analysis, evaluating point-of-sale locations, and other successful companies that are achieving the results you want. It’s important to stand-out as being different and better than your competition. Our goal is to make your graphic design capture attention immediately, and convert viewers into customers.
- GRAPHIC DESIGN STRATEGY
Next, we develop the strategic plan for your graphic design. This includes decisions about design strategy, printing and manufacturing materials, size, configuration, printing and manufacturing methods, messaging, imagery, style, attitude, color, photography, illustration and how all of these elements come together in the final graphic design. Special attention is given to your target customer to ensure the strategy matches their affinities.
- CREATIVE WRITING
The key messaging is written that supports the strategy. The best text is short, captivating and immediately conveys the unique value and differentiators of your product. Special attention is given to any FDA compliance regulations that may dictate information displayed on the package. We proof-read and edit text after it goes into the package designs to ensure errors don’t show up in the finished product.
- PHOTOGRAPHY AND ILLUSTRATION
Our strategy will dictate what raw imagery needs to be photographed or illustrated as part of the design. Our creative team will handle the original photography, illustration and sourcing of stock images if needed. You will approve everything before it appears in the designs. We manage both in-studio and on-location photo shoots which you can be present for to ensure the result meets your expectations.
- GRAPHIC DESIGN
This is the phase where everything comes together. Our graphic designers create multiple design styles for you to choose from. Often, the winning design is a combination of the best elements from these style options that merge into your brand’s champion, ready to win at the retail battleground. We can create physical 3D mockups of designs during this phase so you can see exactly what the designs will look like when finished. We recommend involving retail buyers and focus groups in helping to make the decision of the best packaging design for your marketplace. We can assist with these activities as well by leveraging our vast network on crowdsourced consumers.
- GRAPHIC DESIGN PRODUCTION
When the winning design style is selected, our graphic designers go to work on creating the print-ready electronic files needed to move the design into the pre-press phase. This is where artwork is built to perfectly fit engineering dielines, color specifications are set, color separations are prepared, and high-resolution images are placed into position. It’s essential to work with your selected printing manufacturer to ensure artwork is setup for their specific machinery needs.
- PRINT PRODUCTION
We act as your agent to ensure the final design manufactured matches the design you approved. Anyone with experience in printing and production can share about the frustrations of how their graphic designs didn’t turn out exactly as expected because of production problems that could have been avoided if artwork was setup a different way ahead of time. We are experts at knowing how to work with manufacturing to deliver exactly what you approved.
SEE PACKAGING DESIGN THAT INSPIRES US
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