Last week, the Deal Design team descended upon Los Angeles for Adobe’s annual three-day conference, Adobe MAX. By the end of it, each of us walked away with new creative inspiration and advancement in some technical skills within Adobe’s products.
What is Adobe MAX?
Adobe MAX is the world’s largest design conference. This year, it drew about 14,000 attendees from 62 countries. Creative professionals and educators from all fields of design gathered to listen to creative thought leaders, learn about Adobe’s latest releases, and discover new techniques to accelerate creativity within their roles.
Who goes to Adobe MAX?
Adobe MAX brings together top creative professionals from across the globe. Almost universally, attendees are people who use Adobe products to support their professional and/or personal creative endeavors. This includes:
- Graphic, web, UX, and multidisciplinary designers
- Video, film, motion graphics professionals
- Tech or business strategists
- Art and creative directors
Adobe MAX 2019 brought together leaders interested in exploring new creative frontiers and bringing innovative ideas to their industries. As a team committed to staying on top of the evolution of design and creativity, Deal Design was there to learn about new technologies, tools, and trends to better serve our clients.
Highlights of Adobe MAX 2019
From an agency perspective, one of the things that made Adobe MAX an awesome experience was that our team members were able to attend classes and sessions that were most relevant to their individual roles. Even so, our collective takeaways were similar.
Adobe MAX’s keynote speakers were creatives who work in a variety of different mediums, from hand-drawn illustrations to big-screen films. Among them were visual artist Shantell Martin, screenwriter and producer M. Night Shyamalan, and singer-songwriter Billie Eilish. It was inspiring to hear of these artists’ perseverance in the face of failure and to listen to stories about the development of their unique relationships with creativity.
On a more technical note, a major theme at Adobe MAX this year was the expanded use of…
AR – (Augmented Reality)
AR translates movie screen makebelieve to powerful marketing tools in the real world. New tools including Adobe Aero are making AR accessible and affordable for brands and agencies to use in multichannel marketing. Check out Adobe’s demo here.
Adobe presenters showed attendees how to leverage Adobe Dimensions, Photoshop, and Illustrator to create more 3D experiences in their design work, regardless of their field. Used in conjunction with Adobe Aero, 3D environments can be deployed to create amazing experiences for brands. See what we mean here.
We’re grateful to Adobe for providing us with opportunities to grow in the service of our clients. The Deal Design team is excited to continue delivering fresh perspective and creativity in everything we do.
Learn more about how Deal Design can accelerate your brand.