what's in a name: the importance of brand naming

When you call to mind the name of a friend, you probably start to feel something. Perhaps you remember the last conversation you had with that person, or you experience certain emotions. Your brain has created associations between this name and particular memories or feelings.

The same phenomenon happens when you hear or see a brand name. Whatever positive or negative associations that brand has formed inside your head bubble to the surface. 

So many different components go into the creation of a brand: use of color, a website, a social media presence, packaging design, company values, and effective communication of those values. At a certain point, all of these facets gather under a single umbrella, and that umbrella has to be called something. It has to have a name.

In grade school, some librarian probably told you not to judge a book by its cover. The problem is, we are now bombarded with so much data every day that heeding this advice is next to impossible. Our minds need a way to filter out information that is irrelevant to us. 

Catching and keeping people’s attention is difficult. Would you rather have an interesting, cool name that helps tell your brand’s story? Or will it blend in with the rest and just be another piece of information people ignore?

Just like with actual story titles, brand naming involves striking a careful balance between describing what you represent without oversharing. You (hopefully!) wouldn’t spill the details of your entire life story on a first date. Similarly, your brand name’s job is to pique people’s interest without overwhelming them with specifics. It needs to intrigue people and give them a reason to care. 

You may land on what seems to be the perfect name, but there are some technical considerations that follow: is your brand name available within your product category? Will you be able to trademark the name? Is a matching URL available for your website? After investing time, effort, and money into building your brand, you’ll need to protect your ownership of its assets. 

Putting a name on your business idea may seem like a daunting step. At Deal Design, we’re here to break through the hesitations and help you tell your story. The importance of your brand name cannot be understated, but we can help you get it just right. 

In a short time, your brand name could be on the lips of many satisfied customers. 

From brand naming to digital marketing, find out more about how Deal Design can accelerate your brand.

Contact us.

 

Author Deal Design

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