chatbots: the new ai in digital marketing

While the term “artificial intelligence” may seem like it belongs in engineering circles, AI is increasingly permeating the lives of all kinds of people — especially those who use online messaging services. You may have come across one such instance of this technology while shopping for shoes online or checking out a business’s Facebook page. 

It’s automated. It’s conversational. It’s a Chatbot.

What is a Chatbot?

Chatbots are programs that automatically engage with received messages. They can live in any major chat product, such as SMS text, website chat windows, or social messaging services like Facebook or Twitter. 

The purpose of a Chatbot is to identify a user’s intent, then provide relevant information or perform a certain follow-up action in real time. 

Chatbots for Marketing

Utilizing Chatbots for marketing purposes makes a lot of sense. Facebook recently released data that shows why:

ChatBot Statistics

People are now using messaging apps more than they are using social media networks. When you’re building a business, it makes the most sense to build it where your customers are. And because the Chatbot trend is still relatively young, utilizing it for marketing is a great way to make your business stand out. 

Well-constructed Chatbots can be a form of behavior-based marketing. This means your Chatbot can provide product recommendations or pertinent information for users based on the data it gathers from them. In a sense, they can act like retail assistants, mirroring the types of interactions you would have in a physical store.

The Value of Chatbots

It’s easy to see why Chatbots are growing in popularity, but what are the potential benefits for your specific business? 

bar graph showing predicted use cases for chatbots

Drift’s State of Chatbots Report illustrates the most common reasons customers interact with a Chatbot. In these scenarios, your business benefits, and so does your customer. Each task your Chatbot automates is a task taken off an employee’s to-do list, and users are met with immediate solutions to their problems.

Increase Customer Engagement

There are several different points at which customers interact with and get to know your brand. Messaging platforms are one of these points of interaction. A well-designed Chatbot engages your clients and allows you to get to know more about them — how they found you, what they are looking for, and how you can be of service.

chatbot conversation with customer

Interaction with our Deal Design Chatbot

Provide Support Outside of Business Hours

With today’s messaging services, people can contact your business at any hour of the day or night. You can’t realistically expect to respond to every inquiry immediately, especially as your business grows. 

Chatbots reply instantly to users, giving them the information they need right when they ask for it. Meeting the communication standards of today’s customers creates a positive impression of your brand. A fast response time demonstrates you care about your clients’ needs, and Chatbots make it easy. 

Generate New Leads

Users navigate to your site or social page for a variety of reasons. Some of those users have a real interest in purchasing your products or requesting your services. Chatbots can provide them with information and incentives for pulling the trigger on a purchase decision. 

Certain bots even have functionality that allows people to subscribe to your bot in the same way they subscribe to your emails. You can then follow up with chat blasts or targeted messaging that speaks directly to their desires.

Chatbots streamline interactions with your business. Every brand is unique and requires different types of messaging. Chatbots are a versatile solution that speaks to the current generation of consumers and makes your message stand out. 

Deal Design has the experience and expertise to design a Chatbot for your brand that engages consumers at the right time and helps convert prospects into customers. 

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Author Deal Design

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