Visual Effects in Packaging Design that Drive Sales

From a young age, we are taught to be in awe of shiny, new, and beautiful things. Nothing sparkles quite like a diamond. Nothing excites like colorful glitter. Nothing catches the eye quite like a golden coin in the sunlight. We all know the saying, “see a penny, pick it up, all day long, you’ll have good luck.” It is a part of our culture. So how do we apply this concept to developing eye-catching Packaging Design? Here are 5 techniques that are sure to catch a shopper’s eye and get them select your product for their basket.

1. Metallic Foil:

Metallic Foil can be used to create small, intricate details in packaging design that give the product a new level of sophistication and intrigue. Whether it’s a faint texture or bold type, metallic foil catches the eye of consumers in the same way as a quarter on the floor in a parking lot.

2. Holographic Foil:


Holographic foil is a new, up-and-coming trend in the recent years. The futuristic appeal gives off a certain aura of innovation and technology. The multiple colors in holographic foil change while you move the product, making each angle a new and exciting experience. This quality makes the product feel special and overall more attractive than a similar product with bland packaging.

3. Embossing:


Embossing can be used in packaging design to enhance text and add texture. The consumer experiences sight and touch simultaneously while many products rely solely on sight alone. The 3D effect that embossing gives the packaging brings the details of a product closer to the consumer by actually coming off the flat surface. The detailing of the package design convinces the consumer the product will have the same quality as the packaging; therefore, making it special.

4. Spot UV Varnish:


Spot UV Varnish is a ultra-violet light resistant coating that can be also be applied simply to give packaging a glossy appearance. This effect can be used on a range of small-to-large areas and can make a particular feature of a design stand out. Combined with Soft Touch (see below), this pairing can elevate the quality of a design and make the product stand out amongst competitors.

5. Soft Touch:


Soft Touch (often paired with Spot UV Varnish), is a matte material coating that has an extremely smooth, buttery finish. Products that are packaged with a Soft Touch effect are compelling to consumers; they almost have of an addictive quality. The finish feels like luxury and elegance. It elevates the perceived value of the product through its unique tactile quality.

Visual Effects with special print finishes have a powerful effect on consumers. They grab attention, elevate the tactile feel, and increase the perceived value of the products. All this increases the shopping experience and closes the sale. Whether one of more of these aspects of visual effects on packaging designs is being considered for your new design project, these unique impressions are guaranteed to grab your customer’s attention.

Terra Deal

Author Terra Deal

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